Executive Coach: Get more fulfillment, impact, and recognition in your career

• Jun 2019 - Present

Working with me, mid-career professionals find renewed leadership strength and career direction to:🌟 Confidently and effectively lead without compromising who you are.🌟 Rediscover their personal passions and prioritize self care to prevent burnout.🌟 Improve relationship building and organizational visibility in a way that feels authentic.🌟 Get proactive about career development and go after the jobs, promotions, and projects they really want.Stop tolerating (or dreading!) your day-to-day and get back to making an impact and being happier and more fulfilled in your career. Schedule a complimentary 30-minute call to get back on track!https://lauralundin.as.me/ComplimentaryConsultationWith decades of corporate experience and a customized development approach, I help my clients adapt, pivot, and grow to achieve extraordinary results in their careers.Here's what people are saying:“Laura has supported me through several career challenges, from personal development to team leadership. Her ability to question thoughtfully, listen authentically and guide without judgement have helped me clear away the clutter to discover the solutions that were already inside me—and that stayed true to my values and beliefs.” – Executive Director, Communications, Healthcare“What makes Laura's work unique and powerful, is her ability to authentically connect on a deep level with the individual she is coaching. There is no ‘one method fits all’ approach, and Laura recognizes this and shows up with real, tangible tools to guide you to reach your unique goals. Her compassionate coaching has been instrumental in my growth as a professional woman and leader." – Brand Ambassador, Spirits & Hospitality IndustryWhen you're ready to lead in your career AND you want a proven partner to help you do it - schedule a complimentary 30-minute consultation.https://lauralundin.as.me/ComplimentaryConsultation

Grow and retain mission-critical talent: Talent Development, Executive Coaching, Employee Engagement

• Jul 2020 - Present

Engage your high performers and grow your leadership bench with our proven approach to talent development and our full suite of customizable services: Coaching, Workshops, Assessments, Training, and Stakeholder Engagement ProgramsWe've Been Called in When...- A key, revenue-generating leader just left the company and there’s no “ready now” talent to take their place.- Hourly pay at the manufacturing facility was raised 3 months ago, yet turnover is still soaring while productivity is plummeting.- A new SVP has joined the leadership team and needs to maximize impact in the first 100 days.- An important strategic growth initiative had to be put on pause because the team has threatened mutiny if asked to take on one more thing.- Managers are spending excessive time refereeing the “competitive complaining” sessions among their teams and performance targets are being missed.And much more!Email laura@corporatecompassionproject to learn more and co-create a custom program for your mission-critical talent.

Executive Coach | Consultant

• Sep 2021 - Present

Consultant | Executive Coach

• Jul 2022 - Present

Consultant | Executive Coach

• Aug 2022 - Present

Mentor and Business Advisor

• Sep 2017 - Present

Coach tech founders to define their authentic value proposition and social impact to fast-track product development/adoption and fundraising. Coach tech founders to define their authentic value proposition and social impact to fast-track product development/adoption and fundraising.

Managing Director, Strategic Communications and Social Impact

• Mar 2017 - Jul 2019

Led cross-functional teams to deliver multi-channel public health communications and community engagement programs. Achieved internal and external visibility and stakeholder engagement objectives including partnership development, thought leadership, and brand positioning. Oversaw strategy, messaging, and content development for internal communications and external communications, including social/digital, executive communications, and media relations. Consulted on business strategy recommendations for BCBS companies to address public health issues, including the social determinants of health and opioid epidemic. Aligned public health, business, health policy, and government relations goals to identify and engage complementary mission-driven organizations with partnerships that promote chronic condition prevention and management.

Director, Corporate Social Responsibility and Strategic Communications

• Oct 2013 - Feb 2017

Directed a team to create a national health engagement program with local execution, including messaging, stakeholder engagement, and program budgets across 40+ events in 10 states and nearly 500,000 participants. Led the research, planning and development of comprehensive branded community health programs, with an emphasis on stakeholder engagement and education. Represented BCBSA at cross-industry, community health roundtables and collaboration incubators. Created knowledge management system for more than 200 community engagement programs to power content creation for policy, sales, and owned media channels. Consulted on development and implementation of The Health of America initiative which leverages insights from BCBS data to add to the public health dialogue. Exceeded annual engagement measurement goal by 30%.

Manager, Corporate Social Responsibility and Strategic Communications

• Apr 2012 - Oct 2013

Originated the Blue Cross Blue Shield Association corporate social responsibility (CSR) function to drive health outcomes and brand awareness, bridging community and business goals. Created national messaging framework to strategically position BCBS community investments in integrated communications campaigns. Developed the BCBS system-wide CSR strategy and Community Investment Report. Consulted on CSR function development for 36 independently owned and operated Blue Cross and Blue Shield companies.

Principal

• Oct 2011 - Apr 2012

Advised founders and officer-level executives to create strategic, mission-driven marketing communications and engagement programs for local, national and international corporate and non-profit clients including: The Federal Reserve Bank of Chicago, Food Marketing Institute, Dance Center Evanston. Advised founders and officer-level executives to create strategic, mission-driven marketing communications and engagement programs for local, national and international corporate and non-profit clients including: The Federal Reserve Bank of Chicago, Food Marketing Institute, Dance Center Evanston.

Account Director - Nutrition, Health and Wellness

• Jan 2009 - Sep 2011

Led children’s health and nutrition program team, partnering with food retailers and manufacturers on experiential, shopper marketing programs that encourage healthy product supply and sales. Directed creation and implementation of community outreach programs for national, regional and local food retailers and health clinics. Enhanced customer loyalty and grew awareness of retailers as wellness destinations through customized, integrated marketing campaigns; increased healthy product sales by an average 85% through in-store health and wellness programs. Facilitated industry thought leadership by creating annual Dietitian Summit, resulting in significant new business opportunities and media coverage; exceeded sponsorship, attendance and visibility goals by 30%. Identified, pursued, and closed new business opportunities with existing clients and prospects; built and grew client relationships vertically and horizontally, resulting in 66% of total company revenue.Developed and moderated annual food industry Dietitian Summit to help food retailers and manufacturers learn how to build business while helping shoppers eat more healthfully.

Senior Manager - Integrated Marketing Communications

• May 2006 - Jul 2008

Led a high-performing team to develop and implement integrated marketing campaigns for food retail industry health, wellness and food safety initiatives. Created campaign reporting and measurement framework to quantify progress and refine messaging and tactics. Managed marketing budget to ensure ROI. Consulted on industry Corporate Social Responsibility efforts. Led award-winning re-branding and promotional projects with budgets from $3,000 to $500,000. Achieved 45% average cost savings for collateral production and mailing, while growing attendance at prestigious executive events by 20% – 10% attributed to new attendees.

Account Director

• Mar 2005 - May 2006

Guided clients to achieve revenue and visibility goals by developing B to B marketing and communications plans. Led branding, web and PR strategies, and sales support initiatives. Generated corporate growth through business development activities. Consulted with B to B companies and professional associations on sales, marketing, and communications plans that included branding, media buying, direct mail, PR, website development, and SEO. Directed creative and account management functions, including copy writing, design, budgeting, reporting, and invoicing, generating more than 50% growth in existing client business. Managed project team that included an Account Managers, Graphic Designers, and Web Developers.

Marketing Manager/Account Manager

• Oct 2002 - Mar 2005

Strategic planning, project management and writing for an in-house integrated marketing agency that serviced Allied Capital portfolio companies. Industry experience included: business services, financial services, consumer products, manufacturing, and hospitality. Strategic planning, project management and writing for an in-house integrated marketing agency that serviced Allied Capital portfolio companies. Industry experience included: business services, financial services, consumer products, manufacturing, and hospitality.

Communications Associate

• Oct 1999 - Oct 2001

Corporate communications associate for a direct-to-consumer product marketing company in Nagoya, Japan. Corporate communications associate for a direct-to-consumer product marketing company in Nagoya, Japan.

English Communication Specialist

• Oct 1997 - Oct 1999

English language educator for children and adults. Created lesson plans for classes ranging from 1-15 students. Cross-cultural collaboration with native Japanese teacher team. English language educator for children and adults. Created lesson plans for classes ranging from 1-15 students. Cross-cultural collaboration with native Japanese teacher team.