Laura Lovejoy
General Manager at TrustDALE.com- Claim this Profile
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Bio
DeQuanda T. Smith
I worked as an Account Executive under Laura's leaderships as Director of Sales at Newport TV in Memphis and was equipped with the necessary tools and guidance to become a leader in the market with sales and service! Relationship building with new clients and share growth with key accounts were among the most impactful during her tenure. Laura was a natural at uncovering obstacles but more importantly executing solutions for bottom line growth. Weekly trainings and one-on-one meetings were signaficant tools as the team hit the streets each work day to make our mark on the market....Laura cultivated a certain team climate which reinforced high level marketing consultants and media experts. We made budgets consistently by growing share, new business, and digital through accountablity and when we brought the successes home, she was our biggest cheerleader!
DeQuanda T. Smith
I worked as an Account Executive under Laura's leaderships as Director of Sales at Newport TV in Memphis and was equipped with the necessary tools and guidance to become a leader in the market with sales and service! Relationship building with new clients and share growth with key accounts were among the most impactful during her tenure. Laura was a natural at uncovering obstacles but more importantly executing solutions for bottom line growth. Weekly trainings and one-on-one meetings were signaficant tools as the team hit the streets each work day to make our mark on the market....Laura cultivated a certain team climate which reinforced high level marketing consultants and media experts. We made budgets consistently by growing share, new business, and digital through accountablity and when we brought the successes home, she was our biggest cheerleader!
DeQuanda T. Smith
I worked as an Account Executive under Laura's leaderships as Director of Sales at Newport TV in Memphis and was equipped with the necessary tools and guidance to become a leader in the market with sales and service! Relationship building with new clients and share growth with key accounts were among the most impactful during her tenure. Laura was a natural at uncovering obstacles but more importantly executing solutions for bottom line growth. Weekly trainings and one-on-one meetings were signaficant tools as the team hit the streets each work day to make our mark on the market....Laura cultivated a certain team climate which reinforced high level marketing consultants and media experts. We made budgets consistently by growing share, new business, and digital through accountablity and when we brought the successes home, she was our biggest cheerleader!
DeQuanda T. Smith
I worked as an Account Executive under Laura's leaderships as Director of Sales at Newport TV in Memphis and was equipped with the necessary tools and guidance to become a leader in the market with sales and service! Relationship building with new clients and share growth with key accounts were among the most impactful during her tenure. Laura was a natural at uncovering obstacles but more importantly executing solutions for bottom line growth. Weekly trainings and one-on-one meetings were signaficant tools as the team hit the streets each work day to make our mark on the market....Laura cultivated a certain team climate which reinforced high level marketing consultants and media experts. We made budgets consistently by growing share, new business, and digital through accountablity and when we brought the successes home, she was our biggest cheerleader!
Experience
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TrustDALE
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United States
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Consumer Services
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1 - 100 Employee
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General Manager
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May 2019 - Present
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Director Of Business Development
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Apr 2018 - Apr 2019
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Media General
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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General Sales Manager
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Mar 2016 - Apr 2018
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Townsquare Media
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United States
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Advertising Services
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700 & Above Employee
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Market President
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Oct 2015 - Mar 2016
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Station Manager
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Apr 2015 - Oct 2015
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Local Sales Manager
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Dec 2012 - Feb 2015
•Responsible for daily local sales operations for two television stations •Achieved 101% of new direct business budget in 2014 •Recruited, trained, and developed local Account Executives to maximize station revenue opportunities. •Implemented inventory management system. •Responsible for daily local sales operations for two television stations •Achieved 101% of new direct business budget in 2014 •Recruited, trained, and developed local Account Executives to maximize station revenue opportunities. •Implemented inventory management system.
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Director of Sales
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Nov 2009 - Dec 2012
Responsible for sales, traffic, research, and commercial production operations for three area television stations; ABC and CW in Memphis and FOX in Jackson Responsible for daily sales operations for three area television stations. • Restructured daily sales operations to meet and maximize revenue opportunities. • Reorganized entire department from the ground up. • Created effective inventory management through Orion Sales Tools. • Recruited for and filled six key positions in the first three months Show less
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14 WFIE
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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General Sales Manager
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Feb 2006 - Nov 2009
•Directed daily sales operations to meet or exceed national, local, Internet, and political goals. •Trained, coached, motivated, and managed account executives, consistently emphasizing team cohesiveness, client satisfaction, and productivity. •Consistently maximized revenue growth and sustainability by modifying pricing structure and guidelines. •Steered effective inventory management via Wide Orbit traffic system. •As 2008 Chairman of the Raycom Sales Advisory Board, created Sales Team Advisory Resource newsletter for all of Raycom Media. Show less
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WALB-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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General Sales Manager
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Jul 2004 - Feb 2006
General Sales Manager (2004 to 2006) • Steadily advanced through a series of promotions based on outstanding performance in meeting or exceeding national, local, Internet, and political revenue targets. • Fostered, nurtured and maintained strong relationships with key accounts. • Applied dynamic leadership talents toward managing and supervising local sales team, traffic department, and creative services personnel. • Attained 101% of station budget and 108% of Internet budget for 2005. Local Sales Manager (2003 to 2004) • Motivated, managed, coached and guided local sales staff to display productivity excellence. • Cultivated effective relationships with key accounts vital to maximizing retention and business growth. • Exercised exemplary organizational strengths to manage inventory and pricing. • Closely collaborated with General Sales Manager in planning, determining and launching innovative sales strategies and programs. Account Executive (2000 to 2003) • Demonstrated proficiency in client relationship development/management, creation of high-impact advertising campaigns, and execution of marketing initiatives. Show less
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Education
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Albany State University
BS, Business Administration
Community
