Laura Lenz
Account Coordinator at William Mills Agency- Claim this Profile
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Spanish Elementary proficiency
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Experience
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William Mills Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Aug 2022 - Present
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Public Relations Intern
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Jul 2022 - Aug 2022
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Jacobs Media Corporation
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United States
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Media Production
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1 - 100 Employee
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Social Media Consultant
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Dec 2021 - Jan 2022
- Participant in the 2021-2022 Digital Natives cohort, a Grady College program that brings UGA students with digital and social media expertise to Georgia newsrooms to help them solve specific goals. - Research digital solutions to digital and radio newsroom needs, establish solid social media practices for WDUN/AccessWDUN, North Georgia’s news station and digital news source with over 2 million visitors/year.- Teach Facebook and Instagram brand guidelines to the newsroom, introduce engaging types of social posts and brainstorm/schedule future social media campaigns for travel promotions.
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Total Retail Group
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United States
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Retail
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1 - 100 Employee
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Analyst Intern
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May 2021 - Aug 2021
- Web scraped market data from major retailers in the bath hardware space using SQL and Python to create a comprehensive list of products, their attributes, and estimated inventory data. - Analyzed inventory at Home Depot, Lowe's, Menards and Amazon using Microsoft Excel and BI tools. - Performed competitive gap analyses based on the qualitative attributes and quantitative inventory estimates. - Researched and analyzed customer reviews to assess what consumers loved/hated to guide product development. -Researched home improvement design trends and created style board presentations to guide designers in future faucet and bath hardware designs. - Portfolio of major projects and insights available.
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Student Research Assistant
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Aug 2020 - May 2021
- Interview dozens of people per week on hot button issues including climate change, politics and government - Interview dozens of people per week on hot button issues including climate change, politics and government
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Athens Land Trust, Inc.
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United States
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Environmental Services
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1 - 100 Employee
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Conservation Intern
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Jan 2020 - Apr 2020
- Work directly under Conservation Director using Adobe Suite, Google Earth, and GIS technologies to monitor conservation easements that are protected by the Land Trust- Review and fact-check documents for grammar and stylistic errors, assist on conservation-focused projects, write letters to landowners to provide updates on their easements - Work directly under Conservation Director using Adobe Suite, Google Earth, and GIS technologies to monitor conservation easements that are protected by the Land Trust- Review and fact-check documents for grammar and stylistic errors, assist on conservation-focused projects, write letters to landowners to provide updates on their easements
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The University of Georgia
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Higher Education
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700 & Above Employee
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Student Participant on the Interdisciplinary Field Program
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Jun 2019 - Aug 2019
- Participated on a summer semester taking Geology, Ecology, and Anthropology courses while traveling through the Western United States in mobile and outdoor classroom.
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Volunteer Research Assistant
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Jan 2019 - May 2019
- Assisted on the Serengeti Transect Project which studied mammal migration patterns in Serengeti National Park by observing camera trap data and interpreting weather and climate data- Identified mammal species and recorded the data in MATLAB, used ArcMap GIS Software to create a comprehensive map to visualize the data, utilized Excel to organize the project’s progress
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SwimAtlanta Pool Management
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United States
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Recreational Facilities
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1 - 100 Employee
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Lifeguard
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May 2018 - Aug 2018
- Prevent injuries, enforce rules and guidelines, and provide first-aid- Monitor the safety and well-being of patrons - Ensures cleanliness and upkeep of the pool and surrounding facilities - Prevent injuries, enforce rules and guidelines, and provide first-aid- Monitor the safety and well-being of patrons - Ensures cleanliness and upkeep of the pool and surrounding facilities
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Lenz Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Summer Intern
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May 2017 - Jul 2017
- Post social media, craft blog and social media posts, and monitor social media activity for multiple clients- Conduct market research on various clients and competitors to create an individualized marketing strategy- Assist with projects ranging from creative initiatives for clients to organization around the office to maximize office productivity and learn new skills - Post social media, craft blog and social media posts, and monitor social media activity for multiple clients- Conduct market research on various clients and competitors to create an individualized marketing strategy- Assist with projects ranging from creative initiatives for clients to organization around the office to maximize office productivity and learn new skills
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Education
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The University of Georgia
Bachelor of Arts - BA, Economics + Journalism -
Druid Hills High School
International Baccalaureate Diploma