Laura Lenz

Account Coordinator at William Mills Agency
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Contact Information
Location
Decatur, Georgia, United States, US
Languages
  • Spanish Elementary proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Coordinator
      • Aug 2022 - Present

    • Public Relations Intern
      • Jul 2022 - Aug 2022

    • United States
    • Media Production
    • 1 - 100 Employee
    • Social Media Consultant
      • Dec 2021 - Jan 2022

      - Participant in the 2021-2022 Digital Natives cohort, a Grady College program that brings UGA students with digital and social media expertise to Georgia newsrooms to help them solve specific goals. - Research digital solutions to digital and radio newsroom needs, establish solid social media practices for WDUN/AccessWDUN, North Georgia’s news station and digital news source with over 2 million visitors/year.- Teach Facebook and Instagram brand guidelines to the newsroom, introduce engaging types of social posts and brainstorm/schedule future social media campaigns for travel promotions.

    • United States
    • Retail
    • 1 - 100 Employee
    • Analyst Intern
      • May 2021 - Aug 2021

      - Web scraped market data from major retailers in the bath hardware space using SQL and Python to create a comprehensive list of products, their attributes, and estimated inventory data. - Analyzed inventory at Home Depot, Lowe's, Menards and Amazon using Microsoft Excel and BI tools. - Performed competitive gap analyses based on the qualitative attributes and quantitative inventory estimates. - Researched and analyzed customer reviews to assess what consumers loved/hated to guide product development. -Researched home improvement design trends and created style board presentations to guide designers in future faucet and bath hardware designs. - Portfolio of major projects and insights available.

    • Student Research Assistant
      • Aug 2020 - May 2021

      - Interview dozens of people per week on hot button issues including climate change, politics and government - Interview dozens of people per week on hot button issues including climate change, politics and government

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Conservation Intern
      • Jan 2020 - Apr 2020

      - Work directly under Conservation Director using Adobe Suite, Google Earth, and GIS technologies to monitor conservation easements that are protected by the Land Trust- Review and fact-check documents for grammar and stylistic errors, assist on conservation-focused projects, write letters to landowners to provide updates on their easements - Work directly under Conservation Director using Adobe Suite, Google Earth, and GIS technologies to monitor conservation easements that are protected by the Land Trust- Review and fact-check documents for grammar and stylistic errors, assist on conservation-focused projects, write letters to landowners to provide updates on their easements

    • Higher Education
    • 700 & Above Employee
    • Student Participant on the Interdisciplinary Field Program
      • Jun 2019 - Aug 2019

      - Participated on a summer semester taking Geology, Ecology, and Anthropology courses while traveling through the Western United States in mobile and outdoor classroom.

    • Volunteer Research Assistant
      • Jan 2019 - May 2019

      - Assisted on the Serengeti Transect Project which studied mammal migration patterns in Serengeti National Park by observing camera trap data and interpreting weather and climate data- Identified mammal species and recorded the data in MATLAB, used ArcMap GIS Software to create a comprehensive map to visualize the data, utilized Excel to organize the project’s progress

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Lifeguard
      • May 2018 - Aug 2018

      - Prevent injuries, enforce rules and guidelines, and provide first-aid- Monitor the safety and well-being of patrons - Ensures cleanliness and upkeep of the pool and surrounding facilities - Prevent injuries, enforce rules and guidelines, and provide first-aid- Monitor the safety and well-being of patrons - Ensures cleanliness and upkeep of the pool and surrounding facilities

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Summer Intern
      • May 2017 - Jul 2017

      - Post social media, craft blog and social media posts, and monitor social media activity for multiple clients- Conduct market research on various clients and competitors to create an individualized marketing strategy- Assist with projects ranging from creative initiatives for clients to organization around the office to maximize office productivity and learn new skills - Post social media, craft blog and social media posts, and monitor social media activity for multiple clients- Conduct market research on various clients and competitors to create an individualized marketing strategy- Assist with projects ranging from creative initiatives for clients to organization around the office to maximize office productivity and learn new skills

Education

  • The University of Georgia
    Bachelor of Arts - BA, Economics + Journalism
    2018 - 2022
  • Druid Hills High School
    International Baccalaureate Diploma
    2014 - 2018

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