Laura Lendizabal Hernandez
Project Director at SINNETIC- Claim this Profile
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Bio
Gabriela Ruiz de Chávez
Lau is a super active and pro-active person. She will always think ahead and take actions. Very open to change. learning and evolution. She is very good working with people, which is an asset in Sensory. I enjoyed working with her.
Alma Oliva González
Laura es altamente comprometida y proactiva, tiene una gran sentido de urgencia y un enfoque elevado en el cliente. Durante el tiempo que tuve la oportunidad de trabajar con ella, siempre busco como solucionar los problemas eficientemente.
Gabriela Ruiz de Chávez
Lau is a super active and pro-active person. She will always think ahead and take actions. Very open to change. learning and evolution. She is very good working with people, which is an asset in Sensory. I enjoyed working with her.
Alma Oliva González
Laura es altamente comprometida y proactiva, tiene una gran sentido de urgencia y un enfoque elevado en el cliente. Durante el tiempo que tuve la oportunidad de trabajar con ella, siempre busco como solucionar los problemas eficientemente.
Gabriela Ruiz de Chávez
Lau is a super active and pro-active person. She will always think ahead and take actions. Very open to change. learning and evolution. She is very good working with people, which is an asset in Sensory. I enjoyed working with her.
Alma Oliva González
Laura es altamente comprometida y proactiva, tiene una gran sentido de urgencia y un enfoque elevado en el cliente. Durante el tiempo que tuve la oportunidad de trabajar con ella, siempre busco como solucionar los problemas eficientemente.
Gabriela Ruiz de Chávez
Lau is a super active and pro-active person. She will always think ahead and take actions. Very open to change. learning and evolution. She is very good working with people, which is an asset in Sensory. I enjoyed working with her.
Alma Oliva González
Laura es altamente comprometida y proactiva, tiene una gran sentido de urgencia y un enfoque elevado en el cliente. Durante el tiempo que tuve la oportunidad de trabajar con ella, siempre busco como solucionar los problemas eficientemente.
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Experience
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SINNETIC
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Colombia
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IT Services and IT Consulting
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1 - 100 Employee
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Project Director
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Oct 2022 - Present
Design consulting proposal consumer centric to develop commercial strategies for customers. Project management according customer needs to guarantee the objectives meeting. Data analysis and reports development with actionable recommendations Design consulting proposal consumer centric to develop commercial strategies for customers. Project management according customer needs to guarantee the objectives meeting. Data analysis and reports development with actionable recommendations
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Smartketing
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Spain
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Advertising Services
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1 - 100 Employee
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Insights Manager
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Mar 2020 - Sep 2022
Research models designing and strategies development. Projects planning and budget management. Customer support and collaboration in decision making process, data analysis and next steps definition. Reports delivery, insights findings and final presentation with customer team. Experience in analysis of mass consumption products and services evaluation. Research models designing and strategies development. Projects planning and budget management. Customer support and collaboration in decision making process, data analysis and next steps definition. Reports delivery, insights findings and final presentation with customer team. Experience in analysis of mass consumption products and services evaluation.
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Symrise AG
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Germany
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Food and Beverage Manufacturing
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700 & Above Employee
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Consumer & Market Insights Coordinator
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Jan 2015 - Nov 2019
Consumer tests coordination and execution, quantitative and qualitative studies designing, sensory panel training and tests coordination, statistical analysis and reports delivery. Projects development for Mexico and Central America. Databases analysis from sources like Nielsen, Kantar and Euromonitor. Budget annual projection and management. Negotiation with market research suppliers. Expertise in different categories of Beauty Care and Home Care. Consumer tests coordination and execution, quantitative and qualitative studies designing, sensory panel training and tests coordination, statistical analysis and reports delivery. Projects development for Mexico and Central America. Databases analysis from sources like Nielsen, Kantar and Euromonitor. Budget annual projection and management. Negotiation with market research suppliers. Expertise in different categories of Beauty Care and Home Care.
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Stiefel, a GSK company
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United States
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Pharmaceutical Manufacturing
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300 - 400 Employee
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Sensory Scientist
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Sep 2013 - Dec 2014
Protocols development to claims support by sensory perception. Sensory and consumer tests coordination, training for panelists, statistical analysis and reports delivery. Collaboration with Marketing and R&D areas to develop and innovate products. Protocols development to claims support by sensory perception. Sensory and consumer tests coordination, training for panelists, statistical analysis and reports delivery. Collaboration with Marketing and R&D areas to develop and innovate products.
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Baxter International Inc.
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Quimico analista
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Jan 2012 - Aug 2013
Chemical analysis, analytical equipment domain (atomic absorption, spectrophotometer, polarimeter, etc.) Work under pressure and without supervision. Preparing and record of buffer, indicative and standardized solutions. Preventive maintenance of analytical equipment. Chemical analysis, analytical equipment domain (atomic absorption, spectrophotometer, polarimeter, etc.) Work under pressure and without supervision. Preparing and record of buffer, indicative and standardized solutions. Preventive maintenance of analytical equipment.
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Givaudan
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Switzerland
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Chemical Manufacturing
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700 & Above Employee
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Becario de control de calidad
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May 2011 - Dec 2011
Analisis microbiologicos, recepcion de muestras de producto intermedio, terminado y materias primas, analisis fisico quimicos, tales como perdida por secado, acidez titulable, tamaño de particula, etc. Analisis microbiologicos, recepcion de muestras de producto intermedio, terminado y materias primas, analisis fisico quimicos, tales como perdida por secado, acidez titulable, tamaño de particula, etc.
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Education
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Universidad Politécnica del Estado de Morelos (Upemor) de México
Ingeniería, Biotecnología