Experience

UJA-Federation of New York

• United States
• Fundraising
• 300 - 400 Employee

• Integrated Marketing Executive

  • Dec 2019 - Present



DREAM (formerly Harlem RBI)

• United States
• Education Administration Programs
• 200 - 300 Employee

• Digital Strategy Coordinator

  • Nov 2016 - Dec 2019

  • Lead all edits on DREAM’s website: design page layouts, write content and optimize for SEO, integrate interactive features into the site to improve user experience—reduced average website bounce rate from 50% to 40% over a period of two years. • Create, test, and implement multipart, highly-targeted email campaigns to nurture website leads and drive online fundraising. Leverage A/B tests to increase average open rate by 30% and average click through rate by 25% over two years. • Test and automate segmentation and triggered email send in Salesforce Marketing Cloud. • Manage Google AdWords grant to increase click through rate by 100% and conversion rate by 300% over two years. • Monitor, analyze, and report website analytics with Google Analytics, Google Data Studio, and Google Tag Manager. Make site edits that increase engagement and convert visitors into subscribers, volunteers, and donors. • Manage web developers, test functionality, and rewrite and reorganize web content as needed. Relaunched DREAM’s rebranded site in Spring 2017. • Analyze social media metrics for organic and paid posts and make recommendations to acquire new followers and increase follower engagement. Show less



League of American Orchestras

• United States
• Performing Arts
• 1 - 100 Employee

• Digital Associate

  • Oct 2014 - Oct 2016

  • Developed and implemented a social media strategy that doubled audience reach and engagement on Facebook and Twitter. Composed high-performing Facebook and Twitter posts • Designed and published web content with Joomla CMS system • Designed, sent, and tracked all email campaigns. Identified highest performing email variables by executing A/B testing. Optimized emails for mobile viewing • Updated and maintained communications calendar for effective timing of email campaigns and social media posts. • Managed all content on League of American Orchestras’ Conference minisite and mobile app. • Reported and analyzed site and social media analytics using programs such as Google Analytics, Sprout Social, Facebook Insights, and Twitter Analytics, and adjusted social media strategy based on analytics. Show less



Fordham University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant for Fordham Graduate School of Arts and Sciences

  • Aug 2013 - Aug 2014

  • Compiled admissions data for the Graduate School of Arts and Science and composed department-specific reports on the findings. • Instructed GSAS Deans on social media usage and blogging best practices. • Developed and executed social media strategy for the Fordham Liberal Education Task Force • Provided detailed feedback on current GSAS web content and design. • Served as a representative of GSAS in website development meetings. • Compiled admissions data for the Graduate School of Arts and Science and composed department-specific reports on the findings. • Instructed GSAS Deans on social media usage and blogging best practices. • Developed and executed social media strategy for the Fordham Liberal Education Task Force • Provided detailed feedback on current GSAS web content and design. • Served as a representative of GSAS in website development meetings.



Story2 (Acquired by Revision Learning)

• United States
• E-Learning Providers
• 1 - 100 Employee

• Marketing Assistant

  • Sep 2012 - May 2013

  • Designed social media content (Twitter, Facebook, LinkedIn, Google+, Tumblr). • Composed and executed marketing email blasts. • Conducted and organized market research. • Tasked and oversaw student interns. • Managed event registration platforms. • Wrote and copyedited blog posts directed at high school students. • Replied to phone and email inquiries from students and parents. • Designed social media content (Twitter, Facebook, LinkedIn, Google+, Tumblr). • Composed and executed marketing email blasts. • Conducted and organized market research. • Tasked and oversaw student interns. • Managed event registration platforms. • Wrote and copyedited blog posts directed at high school students. • Replied to phone and email inquiries from students and parents.



Vassar College

• United States
• Higher Education
• 700 & Above Employee

• English Department Research Assistant

  • Sep 2011 - Dec 2011

  • Wrote XML encoding and bibliography for MS Laud 108 Digitization Project. • Completed 600+ entries in MS Laud 108 bibliography. • Proofread National Endowment for Humanities grant application. • Wrote XML encoding and bibliography for MS Laud 108 Digitization Project. • Completed 600+ entries in MS Laud 108 bibliography. • Proofread National Endowment for Humanities grant application.



The Jewish Theological Seminary (JTS)

• Higher Education
• 100 - 200 Employee

• Music Library Intern

  • Jun 2010 - Aug 2010

  Catalogue and Copy-catalogued the JTS Music Library's backlog of sheet music. Catalogue and Copy-catalogued the JTS Music Library's backlog of sheet music.