Laura Keane
Senior Marketing Executive at Matrix Recruitment Group- Claim this Profile
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English Native or bilingual proficiency
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German Limited working proficiency
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Bio
Credentials
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Full clean drivers licence
Road Safety AuthorityMar, 2013- Sep, 2024 -
Advanced Google Analytics
Google Analytics AcademyJul, 2019- Sep, 2024 -
Google Analytics For Power Users
Google Analytics AcademyJul, 2019- Sep, 2024 -
Google Analytics For Beginners
Google Analytics AcademyApr, 2019- Sep, 2024 -
The Fundamentals of Digital Marketing
Google Digital Garage
Experience
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Matrix Recruitment Group
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Ireland
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Staffing and Recruiting
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1 - 100 Employee
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Senior Marketing Executive
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Jan 2019 - Present
Matrix Recruitment Group is a leading Irish owned regional recruitment company. Established in 1998 and in business over 23 years, we have 4 offices nationwide and specialise in the recruitment of all positions within Accountancy, Financial Services, Engineering, Manufacturing, Quality & Lab, Supply Chain, HR, Office Support, IT, and Sales & Marketing. With extensive knowledge and experience, you can trust the Matrix team to provide you with a dedicated hands-on and professional service tailored to your needs. Our expert recruiters have a wealth of experience in sourcing difficult to find talent and each have developed specialised networks of experienced candidates. We assist our clients in managing and creating skilled, flexible teams that will contribute to a successful and interesting future for your industry. We help fulfill our candidate's career goals and dreams by working very closely together throughout the whole recruitment process. At Matrix Recruitment, we specialise in you.
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CUMA Credit Union Managers Association
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Ireland
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Professional Training and Coaching
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1 - 100 Employee
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Marketing Executive
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Jan 2017 - Jan 2019
-Responsible for all print and screen graphic design materials for CUMA including eventbrochures, flyers, newsletters (MailChimp & Dotmailer), social media posts, annual reports,consultation papers, membership advertisements etc. Daily used platforms and highly proficientin: Adobe InDesign, Adobe Photoshop and Adobe Illustrator.-General upkeep and maintenance of the website (WordPress).-Posting news and blog posts to the website as well as sourcing blog posts and articles fromexhibitors and suppliers.-Back-end WordPress website maintenance including annual membership renewals and ordersvia WooCommerce.-Involved in the initial redesign and redevelopment of the site last year to improve the userexperience and overall design and layout of the site.-Since starting in this position, I have developed the overall CUMA brand to ensure all collateralis in line with the brand message and colour schemes.-Developed and ran social media campaigns (LinkedIn and Twitter) for various events andconferences. Including SEO optimisation, LinkedIn and Twitter advertisements and GoogleAnalytics reporting.-Documented the main annual conferences from start to finish on LinkedIn and Twitter to gaintraction and engagement from members, exhibitors and potential customers.-I am the main contact for exhibitors, participating and potential, as well as hotels and venueswhere we hold events.-Booking meetings, workshops, conferences and events from start to finish, correspondingbetween speakers, guests, hotel staff and delegates to ensure the smooth running of all events.-Responsible for budgeting events with speakers and hotels as well advertising tickets to theevents by print, email and social media always ensuring we are gaining profit from each event.-Dealing with all email and telephone requests and queries daily.-Sole responsibility of keeping CUMA membership and exhibitor database up to date as well asgrowing the membership and exhibitor lists.
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HRM
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IT Services and IT Consulting
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1 - 100 Employee
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Regional Marketing Specialist - Munster, Connacht & Luxembourg
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Apr 2015 - Mar 2017
-Designed and coordinated marketing plans and strategies for the regions Munster, Connacht & Luxembourg.-Implemented the company’s marketing operations plan, sourcing/ building/ designing content, target lists and ensuring communications were sent in a timely manner.-Supported growth in client and candidate experiences through effective delivery of customer and candidate attraction activities. -Involved in the re-branding of the company’s corporate identity where I liaised directly with the CEO. I was also involved in the final decision around the logo choice and implementation of the brand across all collateral in the company.-Researched, wrote and designed collateral for the company’s quarterly research piece which was sent to over 80,000 candidates and clients nationally.-Generated and shared extensive recruitment and database reports weekly, monthly and quarterly. These reports were used across the business by the Operations director and CEO.-Prepared candidate and company information regularly such as in-depth documents written and designed for the senior directors to bring to external meetings (small indigenous to large multinational global companies). -Attended these client meetings with consultants to ensure a full understanding of the role to be advertised and where required, to share back a summary of that understanding to the client.-Built the internal database with new companies and clients ensuring all systems were coded to 100% accuracy, this accuracy was then maintained by pulling weekly reports. It was my full responsibility to ensure accuracy remained at 100%. - Activated and ran Munster, Connacht & Luxembourg social media campaigns in conjunction with the Marketing Team in the Head Office in Dublin.
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Boston Scientific
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Product Builder
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May 2014 - May 2015
Boston Scientific produces pace makers which help save people’s lives so every day working as a Product Builder is extremely important. Precision, accuracy and attention to detail are key, fundamental traits which are essential for this job. A great deal of responsibility and commitment is also required. Working as part of a close-knit team is part of the job every day, it is essential in order for the production line to run efficiently.-Responsible for manufacturing consistently high quality product in accordance with Boston Scientific manufacturing procedures and quality standards.-Monitored and verified quality in accordance with operating procedures.-Fully adhered to procedures in relation to production methods, completion of documentation, current Good Manufacturing Practices and safety requirements.-Proactively promoted safety across the site.-Participated in continuous improvement programmes and team projects to enhance the quality, customer service and cost.-Contributed as part of a team in achieving and exceeding the line core metrics.-Undertook training in line with business needs in order to continually develop skills and knowledge to meet the demands of the business now and in the future.-Provided cross training to employees.-Continuously drove and promoted core values and behaviours.
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In The Wardrobe
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United Kingdom
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Textile Manufacturing
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Senior Customer Service, Sales & Marketing Advisor
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Mar 2012 - Apr 2014
-Customer service performed to a very high level which was gained by attending regular intense training courses,-Stock taking on a daily basis,-Visual merchandising including window displays and shop floor displays,-Buying of stock online and personal meetings with reps,-Organisation of the stock room regularly to ensure no stock loss/damage,-Banking and dealing with large sums of money on a daily basis,-General cleaning and up-keep of the business.-Social Media management-Event planning and management (fashion shows, sales events, photo shoots etc).-Redesign of the company brand identity and logo suite.-Design posters, flyers and social media banners for company events.
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RED HEAVEN DESIGN
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Ireland
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Design
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1 - 100 Employee
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Graphic Design Internship
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Aug 2013 - Sep 2013
-Dealing with clients on the phone and through email in a polite, friendly and professional manner, -Designing merchandise for Lismore Heritage centre, -Designing ‘pop-up’ displays to be used at all events attended by Lismore Heritage centre,-Researching all aspects of the merchandise available in the gift shop and identifying what was required,-Designing posters, invites and stickers that could be used by all local businesses in the area.
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Customer Service Advisor
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May 2011 - May 2013
-Customer service and customer relations which was constantly improved by weekly training sessions with managers and other employees,-Visual displays of shop floor merchandise,-Stock room work including replenishment of stock, stock taking, tagging, pricing and packing,-Constantly working with customers to ensure they are 100% happy with the service they received during their visit to Next.
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Education
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2020 - 2021
Waterford Institute of Technology
Postgraduate Diploma Level 9, Digital Marketing Practice -
2010 - 2014
Waterford Institute of Technology
BA (Hons) Graphic Design(Visual Communications) Level 8, Graphic Design -
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Scoil Mhuire Greenhill Carrick on Suir
Leaving Certificate
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