Laura Barker
Content, Syndication & Media Partnerships Manager at Laureus- Claim this Profile
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Bio
Experience
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Laureus
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Content, Syndication & Media Partnerships Manager
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Mar 2021 - Present
Content development and syndication across Laureus platforms. Driving 365 year-round content to promote the Laureus movement and its network. Content development and syndication across Laureus platforms. Driving 365 year-round content to promote the Laureus movement and its network.
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Comic Relief
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Fundraising
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100 - 200 Employee
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International Campaign Development Manager
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Apr 2019 - Mar 2021
As International Campaign Development Manager, I play an active role in developing and delivering international campaigns to grow income generated by Comic Relief brands outside the UK. I work alongside Comic Relief’s international licensees to deliver fundraising campaigns, including branding and content approval, the creation and maintenance of processes, project plans, budgets and status reports to key internal and external stakeholders. In June 2020, I helped to establish and deliver a successful Covid fundraiser in Ireland with RTE and Kite Entertainment raising over €6m for Irish charities. Content was identified and repurposed for TV and online across the Comic Relief network. Show less
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Laureus
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Production & Broadcast Manager
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Jun 2014 - Mar 2019
Laureus – Year round promotional content for TV and online As Production Manager, I produced and managed filming of Laureus and Sport for Good activities, including Ambassador Announcements and fundraising, exclusive interviews with sporting celebrities, sponsor branded content and documentary storytelling, to promote the organisation and deliver strong content for the sponsors. Content was distributed online, via TV and online partners and included in an international magazine programme, Spirit of Sport.I constantly communicated with independent production houses to deliver concepts and create new ideas to meet brand expectations and develop new ideas to match current trends.I developed and produced concepts to create awareness of Sport for Good's global work. Successful concepts delivered appealing content and inspirational stories that were further used and adapted in other areas of content creation. Meeting such a wide and diverse range of people on shoots around the world is an element I thoroughly enjoyed and learnt from. Show less
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Production Coordinator
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Oct 2010 - Jun 2014
Developed relations and managed year-round contact with all Laureus programme broadcastersProvided scheduled TX information to Web Team, Communication team and stakeholders improving internal communications through increased awarenessDeveloped video promotion content with Production & Broadcast ManagerManaged any market presence for TV Markets including MIPCOM, MIPTV and Sportel, along with budget management for these activities
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Laureus World Sports Awards
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Greater London
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Production & Broadcast Manager
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Jun 2012 - Mar 2019
The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The Awards have become a major annual televised event, attracting audiences of over 220 million and major broadcasters from across the globe to locations including Abu Dhabi, Rio de Janeiro and Monaco. In the lead up to the Awards Show, I was fully responsible for the design and implementation of the Media Centre for International TV media. I enjoyed designing work spaces that were user-friendly yet looked dynamic and inviting. This included overseeing the creation and production of all department branding and marketing materials. I established successful and strong relationships with broadcast crews by managing interview opportunities with selected long-term contacts including the CNN Laureus Summit which resulted in increased TV News coverage. I successfully managed logistics for all department staff, guests and broadcast crews. On-site I lead and managed locally employed staff who I interviewed and chose prior to the Awards. Show less
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Northbrook College
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United Kingdom
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Education
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100 - 200 Employee
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Marketing Coordinator
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Apr 2008 - Aug 2010
Produced and managed all internal and external newsletters following successful design and implementation Management and coordination of marketing campaigns including budget monitoring, contracts and deadlines Public relations and advertising Organised and coordinated major events and exhibitions. Acquired a departmental Awards Ceremony Updated and maintained college website Produced and managed all internal and external newsletters following successful design and implementation Management and coordination of marketing campaigns including budget monitoring, contracts and deadlines Public relations and advertising Organised and coordinated major events and exhibitions. Acquired a departmental Awards Ceremony Updated and maintained college website
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Education
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Chartered Institute of Marketing
Professional Diploma in Marketing Level 6, Marketing -
Surrey University
Management and Tourism BSc, Management and Marketing