Experience

EM Cosmetics

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director, Product Development & Sourcing

  • Nov 2021 - Present

• Senior Manager, Product Development & Sourcing

  • Apr 2018 - Nov 2021



AX Beauty Brands

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Manager

  • Dec 2015 - Apr 2018



Aware Products LA

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Product Development & Marketing Manager

  • Jun 2013 - Dec 2015

  • Initiate and guide new product development and launches, assortment planning strategy, product pricing aligned with target profit margin and total positioning resulting in 75% above average launch sales YTD. • Work with chemists on concept, ingredients and benefits to determine final formula and COG • Create and present Annual Marketing and Sales Analysis to executive team evaluating ROI, P&L, sales projections and launch and marketing initiatives for the following year. • Identified gaps in each Aware Personalized Branding line, analyze product launches, revenue based on prior year and sales goals and identify products to be discontinued. Show less



SexyHair

• Personal Care Product Manufacturing
• 200 - 300 Employee

• Marketing Coordinator- Domestic & International Sales

  • Apr 2011 - Jun 2013

  • Project Manager for POP material creation from concept to market • Drove POP material purchases and execution resulting in a $150K COG savings from 2012-2013 • Managed promotional forecasts and orders representing 40% of overall sales • Worked with Product Development Manager on analysis of Sexy Hair Brands and recommend new products, product discontinuations and brand direction. • Project Manager for POP material creation from concept to market • Drove POP material purchases and execution resulting in a $150K COG savings from 2012-2013 • Managed promotional forecasts and orders representing 40% of overall sales • Worked with Product Development Manager on analysis of Sexy Hair Brands and recommend new products, product discontinuations and brand direction.



GUESS?, Inc.

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Asst.Buyer

  • Jan 2008 - Jan 2011

  • Maintained ownership of buy plans, final assortment, markup goals, markdowns, receipt flow, inventory, shipping, and sample approval for Guess women’s/men’s footwear (US & Canada) • Worked closely with vendors on all stages of product development, from concept to production, including prototyping, changes, fit, and approvals. • Maintained ownership of buy plans, final assortment, markup goals, markdowns, receipt flow, inventory, shipping, and sample approval for Guess women’s/men’s footwear (US & Canada) • Worked closely with vendors on all stages of product development, from concept to production, including prototyping, changes, fit, and approvals.