Laura Jones

National Sales Marketing Manager at Kawasaki Motors Pty Ltd (Australia)
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU

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Credentials

  • Full Motorcycle License (R)
    NSW Government
  • Personal Watercraft (PWC) License
    NSW Government

Experience

  • Kawasaki Motors Pty Ltd (Australia)
    • Australia
    • Consumer Goods
    • 1 - 100 Employee
    • National Sales Marketing Manager
      • May 2023 - Present

      Reporting to the Managing Director responsible for managing and growing Kawasaki’s Dealer network and developing Sales, Marketing, and Brand initiatives that drive Dealer’s sales across all vehicles in the range. Responsibilities: ► Develop and execute the National Dealer Network Business Plan. ► Introduce new Dealers to expand the brand’s range of Motorcycles, Jet Skis, and Side by Side ATVs. ► Implement national sales programs, marketing activities, and dealer promotions. ► Monitor Kawasaki’s Brand strategy to maintain alignment with the automotive market. ► Lead and manage 11 direct reports performing Sales and Marketing activities. ► Coordinate team sales meetings and attend visits to Dealers. ► Represent Kawasaki in industry groups (FCAI, BIA) ► Liaise with Finance and Insurance providers. ► Administer the brand’s racing teams and budgets. ► Monitor and review Franchise agreements. ► Oversee and manage the Dealership’s inventory and stock levels. ► Review production and shipping schedules. Show less

  • Suzuki Australia Pty Ltd
    • Australia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Sales Manager - Eastern Region
      • Dec 2008 - May 2023

      Responsibilities: ► Achieved and exceed wholesale and retail targets. ► Developed and implemented strategies to increase the brand’s market share. ► Provided leadership and support to a national network of 39 dealerships. ► Established and maintained strong commercial relationships with Dealer principles. ► Prepared annual budgets and monthly sales forecasts. ► Controlled inventory and stock levels across the dealer network. ► Monitored Dealer standards and brand compliance. ► Coordinated Dealer advertising and marketing activities. ► Liaised with Development Managers to implement corporate identification and signage projects. ► Analysed market trends and observed competitor activity. ► Trained and mentored Dealers and individuals in sales techniques and product knowledge. ► Visited Dealerships and attended onsite meetings. ► Maintained relationships with Wells Fargo Finance and NM Insurance providers. Show less

  • Bike Biz Motorcycles
    • Sydney, New South Wales, Australia
    • Motorcycle Sales & Customer Service
      • 2005 - 2007

      🔷 Yamaha 🔷 Triumph 🔷 Aprilia 🔷 Hyosung ⭐ Achieved Salesperson of the Year for 3 consecutive years in 2005, 2006, and 2007. ⭐ No. 1 Sales Consultant in January, February, March, April, May, and August 2007. ⭐ No. 1 Sales Consultant in July, August, November, and December 2006. 🔷 Yamaha 🔷 Triumph 🔷 Aprilia 🔷 Hyosung ⭐ Achieved Salesperson of the Year for 3 consecutive years in 2005, 2006, and 2007. ⭐ No. 1 Sales Consultant in January, February, March, April, May, and August 2007. ⭐ No. 1 Sales Consultant in July, August, November, and December 2006.

  • John Sample Automotive
    • Australia
    • Advertising Services
    • Marketing Communications Specialist
      • 2003 - 2004

      🔷 Aprilia 🔷 Moto Guzzi Responsibilities: ► Coordinated the set-up of Motorshows, GP and Superbike displays, and local bike shows. ► Planned events and executed marketing strategies to promote Aprilia and Moto Guzzi Motorcycles. ► Organised press releases and media packs for the release of new models. ► Liaised with media houses and publications to maximise brand exposure. ► Responsible for media placements and advertisements. ► Assisted in the production of advertising materials. ► Organised test-ride motorcycles for new product launches. Show less

  • Harley-Davidson Motor Company
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Event Coordinator
      • 2001 - 2002

      🔷 Harley-Davidson Responsibilities: ► Coordinated National Open Day event across 20 dealerships. ► Formulated budgets for event marketing and managed expenditures. ► Created special industry events to promote the Harley-Davidson brand. ► Organised motorcycle test rides for Journalists and members of the Press. 🔷 Harley-Davidson Responsibilities: ► Coordinated National Open Day event across 20 dealerships. ► Formulated budgets for event marketing and managed expenditures. ► Created special industry events to promote the Harley-Davidson brand. ► Organised motorcycle test rides for Journalists and members of the Press.

  • FPC Magazines
    • Sydney, New South Wales, Australia
    • National Advertising Manager
      • 2000 - 2001

      ⭐ Exceeded annual revenue target with an increase of 160%. Responsibilities: ► Responsible for generating revenue across three well-known industry publications. ► Oversaw day-to-day activities of the Advertising team. ► Liaised with management to establish annual revenue targets. ► Work with State Sales teams to achieve sales targets. ► Helped clients to develop advertising campaigns. ► Assisted Creative teams in designing advertorials ⭐ Exceeded annual revenue target with an increase of 160%. Responsibilities: ► Responsible for generating revenue across three well-known industry publications. ► Oversaw day-to-day activities of the Advertising team. ► Liaised with management to establish annual revenue targets. ► Work with State Sales teams to achieve sales targets. ► Helped clients to develop advertising campaigns. ► Assisted Creative teams in designing advertorials

  • Fraser Motorcycles
    • Australia
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Motorcycle Sales & Customer Service
      • 1997 - 2000

      🔷 Ducati 🔷 Honda 🔷 Yamaha 🔷 Harley-Davidson ⭐ Achieved the highest National sales of Ducati Motorcycles for 2 consecutive years in 1998 and 1999. 🔷 Ducati 🔷 Honda 🔷 Yamaha 🔷 Harley-Davidson ⭐ Achieved the highest National sales of Ducati Motorcycles for 2 consecutive years in 1998 and 1999.

Education

  • TAFE NSW
    Business Services & Management
  • TAFE NSW
    Statement of Attainment in Leadership Skills
  • TAFE NSW
    Statement of Attainment in Emotional Intelligence & Team Communication
  • TAFE NSW
    Statement of Attainment in Critical Thinking
  • TAFE NSW
    Digital Skills
  • Western Sydney University
    Certificate III in Advertising & Marketing

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