Laura Jenkins

Campaign Manager at Fluidmaster UK
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Location
Hereford, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Campaign Manager
      • Jan 2023 - Present
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Head Of Marketing
      • Nov 2019 - Nov 2022

      Act as the primary point of contact and lead employee for the preservation and management of the website www.offeroftheday.co.uk. Maintain relevant task responsibilities for the website including site maintenance through the updating of information and voucher codes, composing, and producing articles and copy for onsite pages, and the creation and delivery of newsletters.Orchestrate and facilitate the management of affiliate relationships to acquire and maintain partnerships with large online and high street retailers.Control the organised management of social media accounts and implementation of acquisition campaigns.Utilise strategic problem-solving techniques to successfully rectify technical issues with the website through investigation tactics.Generate and execute original new marketing strategies and ideas to update and cultivate the website.Partner closely with other colleagues to systematically improve the site and raise customer retention and click through rates.Demonstrate independent, self-motivation techniques to discover new tasks and improvements to accurately complete without receiving additional supervision.Offer analytical feedback to provide exemplary client satisfaction and a positive customer experience and resolve any issues.Evaluate performance through Google Analytics, SEMRush and other SEO based tools, and design an innovative improvement plan. Show less

    • Marketing Executive
      • Aug 2012 - Nov 2020

      Varied responsibilities including:-Managing/trading the Offeroftheday homepage-Replying to customer emails and voucher code management. -Optimising the category pages-Social media-Office management-Generating additional revenue and expanding the site into new markets-PPC management-Copy writing -Keyword optimisation campaign management

    • Retail Operative
      • Aug 2007 - Aug 2009

      Initially, main duties were stock replenishment and recovery. After a short period I became principle weekend employee for the largest department in the store. I advised the 4 or 5 other staff within the department and distributed tasks and expectations to each employee to ensure efficient stock replenishment and maintaining general department cleanliness. I also dealt with customer enquiries and phone calls as well as sorting and marking down reduced stock. Initially, main duties were stock replenishment and recovery. After a short period I became principle weekend employee for the largest department in the store. I advised the 4 or 5 other staff within the department and distributed tasks and expectations to each employee to ensure efficient stock replenishment and maintaining general department cleanliness. I also dealt with customer enquiries and phone calls as well as sorting and marking down reduced stock.

Education

  • The University of Sheffield
    Bachelor of Science (BSc), Chemistry
    2009 - 2012
  • Hereford Cathedral School
    2004 - 2009

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