Experience

First Mid

• United States
• Financial Services
• 200 - 300 Employee

• EVP, Chief Marketing & Deposit Officer

  • Apr 2023 - Present

  Responsible for the leadership of the Bank's marketing and deposit strategy, performance, culture, and overall customer experience. Responsible for the leadership of the Bank's marketing and deposit strategy, performance, culture, and overall customer experience.



HTLF

• United States
• Financial Services
• 500 - 600 Employee

• EVP, Chief Marketing Officer

  • 2017 - 2022

  Responsible for oversight of 11 Bank holding company Marketing, Advertising, Customer Experience, Digital Channels, Corporate Communications, and Investor Relations Communications. Along with a high performing 40-person marketing team and business partners across the company achieve both short- and long-term revenue growth, customer experience, and customer engagement goals. Responsible for oversight of 11 Bank holding company Marketing, Advertising, Customer Experience, Digital Channels, Corporate Communications, and Investor Relations Communications. Along with a high performing 40-person marketing team and business partners across the company achieve both short- and long-term revenue growth, customer experience, and customer engagement goals.



Church Mutual Insurance Company, S.I.

• United States
• Insurance
• 700 & Above Employee

• Chief Marketing Officer

  • 2015 - 2017

  Recruited to lead marketing for the CM Group of companies including Church Mutual Insurance Company, CMRegent Schools Insurance Company, CMVantage Specialty Insurance Company, and CMCares, the Church Mutual Foundation. Reporting to the CEO, responsible for brand, marketing growth strategies, new product development, and sales and marketing technology suite. As member of the Executive Leadership Team, contribute to short and long-term strategic planning to grow income, marketshare, loyalty, and employee engagement. Show less



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• VP, Digital Marketing Leader

  • 2014 - 2015

  Responsible for delivery of data-driven marketing campaigns across digital platforms including paid media, web content, e-mail, live streaming video, webinars, blogs, and social media for Chase Commercial Banking. Responsible for delivery of data-driven marketing campaigns across digital platforms including paid media, web content, e-mail, live streaming video, webinars, blogs, and social media for Chase Commercial Banking.



Federal Reserve Financial Services

• United States
• Financial Services
• 1 - 100 Employee

• Vice President, National Marketing

  • 2003 - 2013

  Responsible for establishing the first national marketing function for Federal Reserve Financial Services to transform FRFS during regulatory, industry and technology disruptions. Mandate included implementation of C21 legislation, significant upgrade to FedLine, a critical component of the US payments system infrastructure, and comprehensive short and long-term growth marketing strategies for Fed Accounting Information Services (AIS), FedCheck Services, FedACH, FedCash, Fedwire Securities, Fedwire Funds, and National Settlement Services. Show less



RR Donnelley

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Customer Experience

  • 2001 - 2003

  Reporting to the CEO, responsible for establishing customer experience function, including multi-year experience improvement roadmap across processes and systems for marketing, sales, call center, and manufacturing, and distribution customer touch points. Reporting to the CEO, responsible for establishing customer experience function, including multi-year experience improvement roadmap across processes and systems for marketing, sales, call center, and manufacturing, and distribution customer touch points.



Exelon

• United States
• Utilities
• 700 & Above Employee

• Director, Business Marketing

  • 1997 - 2001

  Recruited to establish marketing function for ComEd electric utility company in preparation for deregulation of electric service through implementation of the Illinois Customer Choice Law. Reporting to the CEO, contributed to short- and long-term strategic planning activities for deregulation, product portfolio diversification, reliability, and sustainability. Recruited to establish marketing function for ComEd electric utility company in preparation for deregulation of electric service through implementation of the Illinois Customer Choice Law. Reporting to the CEO, contributed to short- and long-term strategic planning activities for deregulation, product portfolio diversification, reliability, and sustainability.