Experience

Cadreon

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Programmatic Strategy

  • Oct 2019 - Present

• Associate Director, Programmatic Strategy

  • Apr 2018 - Oct 2019

• Associate Director, Programmatic Strategy Ireland

  • Dec 2018 - Feb 2019

• Manager, Programmatic Strategy

  • Mar 2016 - Mar 2018



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Senior Analyst, Strategy & Analysis

  • Aug 2015 - Feb 2016



BrightRoll

• Technology, Information and Internet
• 1 - 100 Employee

• Campaign Manager

  • Aug 2014 - Aug 2015

  ● Consulted Sales team throughout entire campaign lifecycle, including RFPs, campaign launch, and post campaign analysis, by providing recommendations and feasibility concerning demographic/behavioral/contextual targeting, conversion tracking, benchmarks and costs for video advertising campaigns that have resulted in repeat client business ● Leveraged past campaign data and identifying data trends in past/current campaigns to tailor client video strategy and product offerings for new proposals ● Optimized campaigns against completion/click through/conversion/viewable rates and delivery goals by interpreting internal and third party analytics, ad verification and audience measurement reports to exceed client benchmarks ● Collaborated with internal Research team and external data vendor partners to implement additional offerings outside of video Show less



Bright Red

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Analyst

  • Mar 2013 - Jul 2014

  • Delivered insights for paid search campaigns, ad tags, conversion tracking and web analytics for nationally recognized food brands and international hotel clients • Led initiation of the agency’s Bright Red Insights Dashboards by using Google Analytics and Radian6 APIs to create the first ten client facing dashboards that display 12 KPIs per client and web analytics in real time • Created competitor analysis audits with a focus on the social and digital footprint of client competitors to support new business strategy • Optimized campaigns in Google Adwords, Facebook Insights, Twitter Ads, YouTube Ads, and Doubleclick for Advertisers Show less



Burkhardt Sales & Service

• Gainesville, Florida Area

• Graphics and Print Advertising

  • Jul 2012 - Mar 2013

  • Self-manage the production of print advertising of Anheuser-Busch national campaigns for implementation in 50+ localities • Extensively and simultaneously communicate with four departments to ensure completion and delivery of print materials • Self-manage the production of print advertising of Anheuser-Busch national campaigns for implementation in 50+ localities • Extensively and simultaneously communicate with four departments to ensure completion and delivery of print materials



ANAMAR Environmental Consulting

• United States
• Environmental Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2012 - Oct 2012

  • Self-started tasks related to business development campaign to market the company’s strengths in environmental services • Responsibilities related to current Business Development campaign: market research, creating reports and blogs posts to social media sites, networking at trade shows • Extensively used social media, blogging, website development, and internet research to further goals of the campaign • Mentored by the company’s president and key staff in the pursuit of acquiring new contracts and reaching new clients Show less



University of Florida Institute of Food and Agricultural Sciences

• Gainesville, Florida Area

• Laboratory Researcher

  • Mar 2010 - Nov 2011

  • Self-started and self-managed projects and experiments on tissue culture regeneration of strawberry and mustard plants • Participated in the management of all stages of project development for fellow colleagues as well as my own • Self-started and self-managed projects and experiments on tissue culture regeneration of strawberry and mustard plants • Participated in the management of all stages of project development for fellow colleagues as well as my own



Infinity HomeCare

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Intern

  • Jun 2011 - Jul 2011

  • Implemented a self-developed marketing plan to target the underserved Spanish-speaking community • Translated a 20 page Patient Home Care Manual into Spanish to help reach the growing Hispanic demographic and potential patients • Planned a health fair for a local low-income neighborhood while shadowing the regional marketing/sales director • Implemented a self-developed marketing plan to target the underserved Spanish-speaking community • Translated a 20 page Patient Home Care Manual into Spanish to help reach the growing Hispanic demographic and potential patients • Planned a health fair for a local low-income neighborhood while shadowing the regional marketing/sales director