Laura Hulsman

Marketing & Ecommerce Manager at Hauser Stores
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Location
CA

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Experience

    • Canada
    • Retail
    • 1 - 100 Employee
    • Marketing & Ecommerce Manager
      • Jan 2022 - Present

      Management of Hauser Company Stores online product portfolio and ecommerce user experience to ensure the delivery of profit and growth targets. This role also oversees the development of marketing strategies that are aligned with brand image and goals.

    • Social Media & Marketing Assistant
      • Jan 2019 - Mar 2022

      Perform a multitude of marketing duties including social media, graphic design, digital advertising, SEO and website maintenance.

    • Visual Merchandiser
      • Jul 2018 - Dec 2018

      Assembled eye-catching visual displays throughout the store highlighting holidays and outdoor activities including hiking and camping. Frequently organized clothing displays using colour stories and creative arrangement to enhance shopability and customer interest. Assembled eye-catching visual displays throughout the store highlighting holidays and outdoor activities including hiking and camping. Frequently organized clothing displays using colour stories and creative arrangement to enhance shopability and customer interest.

    • Canada
    • Advertising Services
    • Digital Marketing Assistant (Co-op)
      • Jan 2017 - Aug 2017

      Managed social media accounts for multiple content sharing websites: created and scheduled content, and analyzed performance of organic and paid traffic. Other duties included graphic design and editing copy. Managed social media accounts for multiple content sharing websites: created and scheduled content, and analyzed performance of organic and paid traffic. Other duties included graphic design and editing copy.

    • France
    • Spectator Sports
    • Soft Goods Manager
      • Jun 2011 - Sep 2015

      Passionately provided enhanced before-and-after sale customer service in the ski and snowboard industry, including managing warranties, returns and customer relations. Created soft goods purchase orders, regulated re-orders and maintained contact with suppliers. Other duties included training staff on sales techniques and designing visual merchandise and window displays. Passionately provided enhanced before-and-after sale customer service in the ski and snowboard industry, including managing warranties, returns and customer relations. Created soft goods purchase orders, regulated re-orders and maintained contact with suppliers. Other duties included training staff on sales techniques and designing visual merchandise and window displays.

Education

  • Conestoga College
    Diploma, Business Administration - Marketing
    2015 - 2018
  • Wilfrid Laurier University
    Bachelor’s Degree, General Arts with emphasis in Anthropology
    2008 - 2011

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