Digital Marketing Manager

• Nov 2022 - Present

QMF helps Queensland communities by designing new solutions to social, cultural and economic challenges. In 2023, QMF has launched its signature program, Qld Music Trails which aims to drive domestic and international tourism to Queensland through music, arts and cultural events. As the Digital Marketing Manager, I am: - Leading the marketing team across all aspects of digital both in strategy and implementation - Have devised and implemented an organisational-wide content strategy for a uniform approach to content across various social channels, email marketing and website, including content pillars to tailor to specific target audiences - Ongoing social media management across both organisation and product accounts including the execution of audience migration project - Developing paid campaign strategy across social, search, display and programmatic - Developing and implementing email marketing strategy for ongoing communications including marketing automation - Producing and populating content for an event-based website, liaising with various internal stakeholders - Implementing website tracking and analytics across Google Analytics, Google Tag Manager & Search Console, including dashboard reporting Show less

Senior Digital Marketing Specialist

• Mar 2022 - Nov 2022

NOUS is a brand-centric creative and advertising agency based in Brisbane, QLD. With brand at the heart of everything they do, NOUS strategically leads projects from creative concept and design, to complete campaigns, websites, marketing automation and digital marketing. As a Senior Digital Marketing Specialist, I was responsible for:- Leading digital campaign strategy for SME, FMCG and B2B brands, backed by data and analytics- Hands-on management of day-to-day performance media campaigns for a suite of clients across paid social, search, display and programmatic activity- Ongoing campaign and account optimisation to deliver meaningful and affordable results for clients- Comprehensive monthly reporting across all digital and website activity with supporting analysis and recommendations- Implementing website tracking for further on-site analysis and conversion reporting - Leading email marketing strategy for campaigns and automations for onboarding nurtures and drip campaigns- Creating and scheduling email blasts, developing content for emails, subject line A/B testing and audience database management- Developing organic social strategy for community engagement and page growth- Conducting SEO audits to develop long term strategy for best practice SEO- Developing content and on-page optimisation for SEO, including copywriting and keyword research- Execution of off-page and technical SEO strategies in collaboration with client stakeholders Show less

Digital Marketing Specialist

• Oct 2020 - Mar 2022

Senior Account Manager

• Jan 2020 - Oct 2020

As a Senior Account Manager, I was responsible for:- Being the main point of contact for a portfolio of clients, including SME, B2B, non-profits and franchise brands- Comprehensive project management across branding, packaging, print, digital marketing and websites jobs; planning, scheduling, presenting and liaison between client and internal teams- Brand-centric approach to creative development with an exceptional eye for detail- Day-to-day website content management for a variety of clients across WordPress, Drupal, Shopify, Squarespace- Copywriting for a variety of applications; website, print, advertising, social and blog content- Administrative duties, quoting, invoicing, budgeting and timeline management Show less

Account Manager

• Jun 2018 - Jan 2020

Publicity & Events Manager

• May 2017 - Jun 2018

Events and Marketing Manager

• Jun 2015 - May 2017

Cinema Supervisor

• May 2012 - Jun 2015

Marketing Communications Intern

• Feb 2017 - Apr 2017