Experience

Pyroguard

• United Kingdom
• Glass, Ceramics and Concrete Manufacturing
• 1 - 100 Employee

• Marketing Communications Executive

  • Jun 2021 - Present



Wetherby Building Systems Ltd

• United Kingdom
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Coordinator

  • Mar 2016 - Jun 2021

  As the Marketing Coordinator for the UK's market leader in external wall insulation systems and decorative renders, I am responsible for a wide range of marketing activities. I have developed a wide variety of copy writing through the production of project case studies, website blog content, collateral for marketing literature, mail shot campaigns and social media. My writing has featured in high profile magazines within the insulation and architecture industry. On-going market research also plays a big part within my role liaising with internal and external contacts to develop new content and to monitor competitor activity and analysis. I manage all of our social media channels through the use of market research, project/product advertising and relevant industry news. I am confident using Word Press within my role to update the company website along with content for the website blog. I liaise weekly with publishers regarding advertising opportunities, negotiating on price and best available advert space. Throughout the year I am also involved with the co-ordination and organisation of corporate exhibitions & events across the UK. Show less



Princes Limited

• Food and Beverage Services
• 700 & Above Employee

• Sales

  • Feb 2013 - Mar 2016

   Sales and forecasting analysis of promotional and base activity in order to develop 2015/2016 deal sheets. Looking at volume targets, incorporating new listings and develop promotional activity to achieve a full year sales budgets.  Manage the promotional programme for all accounts, ensuring that all internal documentation is completed and that customers are provided with relevant promotional details and volume targets.  Produce monthly/weekly turnover reports and contract balances for the key accounts and liaise findings directly with the customer.  Account management responsibility and administration support to other Account Managers.  Trade show/exhibition organisation & support, demonstrating the current product ranges and introduce store managers to upcoming NPD (new product development) projects. Produce and develop all marketing material for each event.  Assist in the preparation of presentations, highlighting new product ranges. Present marketing and sales data to the buyer, providing a review of current listings and making recommendations to develop the category going forward. Show less



Hettich Group

• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Marketing

  • May 2012 - Jan 2013

   Carried out market research into core product ranges, looking at direct competitors comparing, range, price, quality and technical challenges. Presented a Sliding & Folding Doors project to the Area Sales Managers (ASMs) and produced a report for them to use as a sales tool when out on customer visits.  Completed monthly e-newsletters; reviewing content from German e-newsletter and adapting to suit UK market. Analysed effectiveness by reviewing what our subscribers clicked onto in order to target specific mail shot campaigns. Database consisted of approximately 2000 subscribers.  Management of CRM database ensuring the Area Sales Managers were using and updating effectively. Produced weekly reports and advised ASMs how to manage their accounts efficiently. Provided training session support to the ASMs.  Audited distributor’s showrooms throughout the UK. Reported on each, looking at potential opportunities to improve their individual sites to increase sales. Highlighted key discussions, including a detailed sales analysis and developed an implementation plan going forward.  Represented the Marketing team in the quarterly sales meetings, presenting on current projects I was working on, market research, sales data and catalogue developments.  Assisted in the preparation of new and existing marketing literature; catalogues and promotional leaflets.  Proof read all marketing collateral created from our German Head Office ensuring the material was suitable for the UK market. This included reviewing UK website content.  Completed weekly sales reports/analysis of findings on core product ranges looking at YoY data, customer specific data and all promotional activity. Presented to the Marketing Manager and MD on a quarterly basis.  Organised and coordinated all events/meetings within Hettich. Trips to head office in Germany for the Marketing and Sales team for regular training. Onsite showroom management ahead of customer visits and training sessions. Show less



Iceland Foods

• United Kingdom
• Retail
• 700 & Above Employee

• Sales & Marketing Executive

  • Aug 2007 - Apr 2012

   Coordinate and project manage new store openings, agreeing timings and schedule of work, liaising with refit managers, merchandising and the PoS team to ensure stores have all equipment and consumables on time.  Create strong deal packages for key customers; creating bespoke press ads showing key deals whilst maintaining target margin.  Manage new customers taking into account individual needs. Planning and preparing each account in order to meet bespoke needs. Researching the import/export requirements for each market collating the correct certification/documentation along with specific logistics going forward.  Prepared and delivered presentations highlighting new and re introduced products as well as collating all new product packaging to send out to all export customers in order to create customer interest prior to launch date.  Drive communication and build relationships between the marketing department, export and the design studio in order to provide an excellent service to customers.  Offer Marketing suggestions to key export customers and for new store openings, liaising with our printers to design and implement a selection of PoS that can be used in all countries whilst maintaining brand identity.  Preparing seasonal price and range information. Completed work on Christmas 2011, confirming range, availability, product details and price list information. Agreeing phasing of products for each customer.  Communicate PR literature to export customers and provide opportunities to adapt to their market. Implemented a Spanish Summer and Christmas magazine for our franchise stores.  Maintain and update the export website using new lines, seasonal information and creative design to promote sales and marketing ideas.  Production of PoS; ensuring all products display the correct pricing and deal information. Worked to tight deadlines and demonstrated a high level of accuracy throughout. Show less