Experience

FirstBuild

• United States
• Manufacturing
• 1 - 100 Employee

• Commercial Director

  • Dec 2019 - Present

  At FirstBuild, a subsidiary of GE Appliances, we invent what's next for the home through co-creation with our community. As Commercial Director, I lead the sales, marketing and content efforts—and a team that has raised more than $1.4 million in crowdfunding campaigns in the last 12 months alone. * Directly influence product strategy from ideation through launch * Drive market research and community engagement activities * Create and manage agency and public relations… Show more At FirstBuild, a subsidiary of GE Appliances, we invent what's next for the home through co-creation with our community. As Commercial Director, I lead the sales, marketing and content efforts—and a team that has raised more than $1.4 million in crowdfunding campaigns in the last 12 months alone. * Directly influence product strategy from ideation through launch * Drive market research and community engagement activities * Create and manage agency and public relations relationships * Work directly and effectively with cross-functional teams * Create and manage a team that has included digital marketing, content, sales and industrial design * Embrace FirstBuild's entrepreneurial mission and approach

• Senior manager, marketing & sales

  • Dec 2018 - Dec 2019

• Senior marketer

  • Mar 2018 - Dec 2018

  Louisville, Kentucky Area



PracticeLink

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Director of Content

  • Mar 2017 - Mar 2018

  I led a new Content & Media division that optimized PracticeLink's content and expanded reach to residents, fellows and practicing physicians nationwide. PracticeLink.com is the nation’s most trusted physician recruitment resource and is the leading online recruitment solution for more than 5,000 health care facilities nationwide. In addition to its premier online physician job bank, PracticeLink publishes the award-winning PracticeLink Magazine, which provides career advancement… Show more I led a new Content & Media division that optimized PracticeLink's content and expanded reach to residents, fellows and practicing physicians nationwide. PracticeLink.com is the nation’s most trusted physician recruitment resource and is the leading online recruitment solution for more than 5,000 health care facilities nationwide. In addition to its premier online physician job bank, PracticeLink publishes the award-winning PracticeLink Magazine, which provides career advancement education for 80,000+ residents, fellows and job-seeking physicians each quarter.

• Director of Marketing and Communications; Editor of PracticeLink Magazine

  • Jul 2010 - Mar 2017

  Louisville, Kentucky Area As director of marketing and communications, I oversaw our participation in more than 50 conferences each year; led the development and operations of our monthly physician job fairs; oversaw our content strategy and edited an award-winning magazine; and orchestrated the organization's marketing efforts. PracticeLink.com is the nation’s most trusted physician recruitment resource and is the leading online recruitment solution for more than 5,000 health care facilities nationwide. In… Show more As director of marketing and communications, I oversaw our participation in more than 50 conferences each year; led the development and operations of our monthly physician job fairs; oversaw our content strategy and edited an award-winning magazine; and orchestrated the organization's marketing efforts. PracticeLink.com is the nation’s most trusted physician recruitment resource and is the leading online recruitment solution for more than 5,000 health care facilities nationwide. In addition to its premier online physician job bank, PracticeLink publishes the award-winning PracticeLink Magazine, which provides career advancement education for 80,000+ residents, fellows and job-seeking physicians each quarter.



NextStepU

• Executive VP/Editor/Publisher

  • Jul 2001 - Jul 2010

  Rochester, NY NextStepU educates students, parents and school counselors about college, careers and life. Next Step Magazine distributed 17 regional editions to more than 20,500 high schools throughout the country. We also published a Spanish-language edition, a Parent Guide, a Canadian edition, and newsletters for school counselors. I started as editor in chief at Next Step full time in 2001, but began contributing to Next Step Magazine as a high school intern and worked as managing editor through… Show more NextStepU educates students, parents and school counselors about college, careers and life. Next Step Magazine distributed 17 regional editions to more than 20,500 high schools throughout the country. We also published a Spanish-language edition, a Parent Guide, a Canadian edition, and newsletters for school counselors. I started as editor in chief at Next Step full time in 2001, but began contributing to Next Step Magazine as a high school intern and worked as managing editor through college. As editor in chief, I was immediately responsible for all aspects of our flagship product. As executive vice president, I was involved in developing corporate strategy, budgeting and financial analysis, evaluating sales and marketing strategy, and more. Show less



National Geographic Traveler

• ASME competitive internship winner

  • Jun 2000 - Aug 2000

  Washington, D.C. I won the American Society of Magazine Editors (ASME) competitive internship for Mizzou and placed at my top choice, National Geographic Traveler magazine. I received a feature byline in the magazine for my work on the holiday gift guide.