Laura Grimm
Senior Manager, Engagement & Communications at Poly Prep Country Day School- Claim this Profile
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Bio
Laurie Ulster
I had the pleasure of working with Laura Grimm both as a colleague at A&E Networks, and as a freelance writer later on. Laura is a smart, dedicated professional who can juggle content, strategy, tech issues, and personnel perfectly, making it look easy even when you know it isn't. In addition to her wealth of practical knowledge, she is also passionate about content, always striving for the highest quality. She is, and this is very important, delightful to work with: supportive of her team, incredibly positive, and never one to let the inevitable frustrations of the day affect the way she deals with others. I hope to work with her again!
Kimberly Gilmore
Laura is an immensely talented leader in the Digital field with extensive experience in managing teams, building successful websites and platforms, and mobilizing those around her to rise to their best. Laura has incredible business savvy and knows how to achieve complex goals and also operates with the highest level of integrity in all that she does. It was a true pleasure to work with her for over eight years at A+E Networks. A true team leader, creative mind and digital strategist, Laura is a proven trailblazer in her field, and I would recommend her in a heartbeat.
Laurie Ulster
I had the pleasure of working with Laura Grimm both as a colleague at A&E Networks, and as a freelance writer later on. Laura is a smart, dedicated professional who can juggle content, strategy, tech issues, and personnel perfectly, making it look easy even when you know it isn't. In addition to her wealth of practical knowledge, she is also passionate about content, always striving for the highest quality. She is, and this is very important, delightful to work with: supportive of her team, incredibly positive, and never one to let the inevitable frustrations of the day affect the way she deals with others. I hope to work with her again!
Kimberly Gilmore
Laura is an immensely talented leader in the Digital field with extensive experience in managing teams, building successful websites and platforms, and mobilizing those around her to rise to their best. Laura has incredible business savvy and knows how to achieve complex goals and also operates with the highest level of integrity in all that she does. It was a true pleasure to work with her for over eight years at A+E Networks. A true team leader, creative mind and digital strategist, Laura is a proven trailblazer in her field, and I would recommend her in a heartbeat.
Laurie Ulster
I had the pleasure of working with Laura Grimm both as a colleague at A&E Networks, and as a freelance writer later on. Laura is a smart, dedicated professional who can juggle content, strategy, tech issues, and personnel perfectly, making it look easy even when you know it isn't. In addition to her wealth of practical knowledge, she is also passionate about content, always striving for the highest quality. She is, and this is very important, delightful to work with: supportive of her team, incredibly positive, and never one to let the inevitable frustrations of the day affect the way she deals with others. I hope to work with her again!
Kimberly Gilmore
Laura is an immensely talented leader in the Digital field with extensive experience in managing teams, building successful websites and platforms, and mobilizing those around her to rise to their best. Laura has incredible business savvy and knows how to achieve complex goals and also operates with the highest level of integrity in all that she does. It was a true pleasure to work with her for over eight years at A+E Networks. A true team leader, creative mind and digital strategist, Laura is a proven trailblazer in her field, and I would recommend her in a heartbeat.
Laurie Ulster
I had the pleasure of working with Laura Grimm both as a colleague at A&E Networks, and as a freelance writer later on. Laura is a smart, dedicated professional who can juggle content, strategy, tech issues, and personnel perfectly, making it look easy even when you know it isn't. In addition to her wealth of practical knowledge, she is also passionate about content, always striving for the highest quality. She is, and this is very important, delightful to work with: supportive of her team, incredibly positive, and never one to let the inevitable frustrations of the day affect the way she deals with others. I hope to work with her again!
Kimberly Gilmore
Laura is an immensely talented leader in the Digital field with extensive experience in managing teams, building successful websites and platforms, and mobilizing those around her to rise to their best. Laura has incredible business savvy and knows how to achieve complex goals and also operates with the highest level of integrity in all that she does. It was a true pleasure to work with her for over eight years at A+E Networks. A true team leader, creative mind and digital strategist, Laura is a proven trailblazer in her field, and I would recommend her in a heartbeat.
Experience
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Poly Prep Country Day School
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United States
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Primary and Secondary Education
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100 - 200 Employee
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Senior Manager, Engagement & Communications
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Aug 2017 - Present
+ Lead website project manager and creative strategist for multi-campus independent school serving nursery through 12th grade students. + Responsible for defining, developing and executing web engagement strategy spanning multiple platforms (digital, print, event) and constituency groups (current and prospective families, alumni, community, donors) to increase brand awareness, internal and external community engagement, and donations. Serve as project and vendor lead on site redesign. +Oversee key marketing initiatives, targeted web communications, brand management, and daily execution of school stories. + Role partially pivoted in Aug 2018 to include institutional advancement, grant writing and expanded social media management responsibilities. Pivoted back to Engagement & Communications to focus on launch and governance of new school website (May 2020). Key areas of focus: • Website Strategy, Production Management, Governance • Digital Communications • Project Management • Creative Leadership • Digital Copywriting • Photo Editing & Curation • Media Production • Social Media • Media Technology • Vendor Relations • Management of Creative Teams Show less
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Say Media
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Advertising Services
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1 - 100 Employee
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Editorial and Digital Strategy Senior Director
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May 2015 - Jan 2017
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A+E Networks
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United States
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Entertainment Providers
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700 & Above Employee
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Digital Media Senior Director
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2004 - Apr 2014
Editorial Leadership:+ Oversaw all creative and editorial planning, resource allocation and execution of technical development for Biography.com and related social sites.+ Created a successful data-driven, mobile-friendly SEO strategy which embraced traffic analytics and governed editorial and content creation to drive visits, page views and video consumption.+ Prioritized development efforts and partnered with teams to define and create optimized digital content. + Launched the Ultimate BIO Quiz consisting of over 7k multiple-choice questions. + Supervised the responsive redesign of blog contentAudience Development:+ Formed partnerships with museums and external sites for cross-promotion opportunities.+ Worked with TV network programming to roll out on-air initiatives and related web and social promotions. + Collaborated with project teams to understand, develop and translate requirements into an executable, efficient production plan and SEO strategy. + Provided recommendations to marketing, programming and ad sales departments.Business & Technical:+ Prioritized the implementation of monetization widgets such as VSW that generated approximately $50k+ in incremental revenue in 2013.+ Managed budget and delivered monthly financials to accounting.+ Liaised with technical and design staff to identify and manage deliverables for web site and mobile.+ Managed and oversaw all production needs including assembling resources/staff, assisting with asset-gathering, creating and revising wireframes, outlining and reviewing functional specifications, working with design, development and SEO teams, performing quality assurance and participating in all testing efforts.Additional areas of focus:• Digital Content Strategy• Digital Media Communications• Digital Project Management• Digital / Web Production• Team Management• Social Media Management• Video / Creative Production• Partnership Development • Budget Management• Rebranding / Site Redesign Show less
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Digital Media Director
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2008 - 2012
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Scholastic
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Producer - Scholastic Book Clubs Online
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2000 - 2005
+ Responsible for all project deliverables including requirements gathering, specifications documentation, design review, data delivery, data input, project implementation, rollout and UAT testing. + Managed and maintained Scholastic’s Book Club e-commerce site. + Project managed all web-related projects and new development. + Worked with designers to ensure that deliverables met the requirements of the projects and data specifications. + Supervised and trained support staff. + Responsible for all project deliverables including requirements gathering, specifications documentation, design review, data delivery, data input, project implementation, rollout and UAT testing. + Managed and maintained Scholastic’s Book Club e-commerce site. + Project managed all web-related projects and new development. + Worked with designers to ensure that deliverables met the requirements of the projects and data specifications. + Supervised and trained support staff.
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