Laura Grace Drane

Designer + Product Coordinator at SILOU
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • French (basic) -
  • Swedish Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Designer + Product Coordinator
      • Sep 2019 - Present

      Lead designer of SILOU London ranges. Womens activewear- Fitness, layering, underwear, seamless.A focus on sustainable fashion and use of eco friendly fabrics.Ranges and sketches designed in Adobe Illustrator and Photoshopresponsible for:-Creating and presenting creative direction each season.-Creating colour palettes.-Designing and developing multi products across womenswear, with a specialist focus on activewear, from concept through to sampling.-Creating detailed technical packs and specifications-Leading garment fittings -Trend research, commercial awareness and maintaining awareness of competitors-Researching colours for longevity and creating a capsule wardrobe, making palettes and developing this into a clear visible format for key individuals within the business -Dealing directly with International factories.-Constant research into sustainable fabrics and how to improve our practices. -Creating critical paths Additionally:-Image retouching on Adobe photoshop- website image editing and touch-up-Creating original illustrations both hand drawn and digitally for SILOU's social media pages and website/blog-Creating original graphics and web icons for SILOU's website

    • Entertainment Providers
    • 1 - 100 Employee
    • Junior Designer
      • Nov 2017 - Sep 2019

      As a Junior designer for Pineapple kids and womenswear active/dancewear my role was vast- covering not only clothing design but experience in print, graphics and photography.-Creating ranges for own brand as well as for wholesale companies including: TKMaxx, Debenhams, NEXT and Miss Selfridge -Lead fit sessions making sure samples match the desired outcome-Created detailed garment specs and liaison with factories and suppliers directly -Created prints for garments, particularly text and animal print-Designed not only clothing but also accessories including bags and backpacks -Have developed a vast understanding of activewear and the fit needed -Frequently designed the graphics for the Pineapple website, social media platforms and newsletters-Styled outfits for Pineapple e-commerce outlets and social media -Photographed, edited and created regular social media content including flatlays and graphics

    • Event Coordinator
      • Jul 2017 - Aug 2017

      I worked in a small team as an event coordinator for the pop up luxury summer event.My role involved:Liaising with Sponsors, Contacting VIP guests Working with furnishing suppliers Creating cost spreadsheets Working with brands such as Propercorn, Vitacoco, Rudehealth, Lulu Lemon, Taylor Morris eyewearCustomer service skills I worked in a small team as an event coordinator for the pop up luxury summer event.My role involved:Liaising with Sponsors, Contacting VIP guests Working with furnishing suppliers Creating cost spreadsheets Working with brands such as Propercorn, Vitacoco, Rudehealth, Lulu Lemon, Taylor Morris eyewearCustomer service skills

    • United Kingdom
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Design Assistant
      • Jul 2015 - Jul 2016

      I worked for a year within the Arcadia brand Miss Selfridge, this was a placement year within my university course. During my time at the company I learnt an abundance of skills and was given the opportunity to design for the brand, particularly within the jersey and accessories departments.I was also given the responsibility of managing all work experience students that came to the company for short periods, demonstrating my leadership skills. The role overall has strengthened my team role skills and ability to manage tasks as the only design assistant for the brand. Breakdown of role: --Assisting the designers in research/ any issues-­‐Keeping track of the relevant catwalk shows-­‐Managing the vintage and bought samples--Raising payments/ experience in working with JDE software --Designing bodies for the jersey department -­‐Making colour palettes-­‐General office admin-­‐Managing work experience

    • Summer Intern
      • Aug 2013 - Sep 2013

      This was a short placement working alongside Lucy Dawson the head designer for the concession RedorDead. My roles included:-Researching trends and product-Working alongside merchandising/ buying team-Runner for campaign shootThe placement overall helped me to gain insight into the industry This was a short placement working alongside Lucy Dawson the head designer for the concession RedorDead. My roles included:-Researching trends and product-Working alongside merchandising/ buying team-Runner for campaign shootThe placement overall helped me to gain insight into the industry

Education

  • University of Leeds
    Bachelor's Degree, Fashion/Apparel Design
    2013 - 2017
  • Saffron Walden county high school
    2006 - 2013

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