Laura Garcia Gómez

Marketing Manager at Behr Bircher Cellpack Ibérica, S.A.
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Contact Information
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Catalán Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Francés Limited working proficiency

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Samuel Molinero Rubio

Imagine you developing the right product for the right B2B market. Then you identify your potential customers and you are ready for the sales… but who to contact? what phone number to dial? to what email address write? I was particularly impressed by Laura’s ability to get and manage valuable market information from a wide range of sources and professional databases. She is a worthy asset to any company.

CARMELO MARTINEZ VALLESPIN

Exceente profesional , con mucha experiencia en marketing. Grandes dotes para la comunicación , muy organizada con buenas ideas y altísimo nivel de inglés.

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Credentials

  • Google Adwords
    Google Ads
    Jun, 2019
    - Sep, 2024

Experience

    • Spain
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2020 - Present

      Strategic and operational marketing. Communication Strategy. Customer Journey, Creation of communication tools, online and offline. Sales Analysis. Launch of new products. Inbound and Outbound marketing. Strategic and operational marketing. Communication Strategy. Customer Journey, Creation of communication tools, online and offline. Sales Analysis. Launch of new products. Inbound and Outbound marketing.

    • Spain
    • Financial Services
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2019 - Jun 2019

      Dirección de marketing. Digital traffic manager, SEM, SEO, display, afiliados, comparadores, email, CRM, inbound marketing. Web analytics manager , strategy, implementation and automated reporting Dirección de marketing. Digital traffic manager, SEM, SEO, display, afiliados, comparadores, email, CRM, inbound marketing. Web analytics manager , strategy, implementation and automated reporting

    • Spain
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Sep 2015 - Jul 2017

      Marketing department creation. Depuration of databasecontacts. Creation of campaigns, newsletters, commercial and technical presentations. Design of the new corporate identity. Direction of product videos and corporate video. Market research. Organization of fairs and events. Social selling. Success stories. Drafting and application for internationalization aid. Coordination of campaigns with the international sales network. Relations with the press. Marketing department creation. Depuration of databasecontacts. Creation of campaigns, newsletters, commercial and technical presentations. Design of the new corporate identity. Direction of product videos and corporate video. Market research. Organization of fairs and events. Social selling. Success stories. Drafting and application for internationalization aid. Coordination of campaigns with the international sales network. Relations with the press.

    • South Africa
    • Marketing and Digital Marketing consultant
      • Jan 2014 - Dec 2016
    • Switzerland
    • Advertising Services
    • Art Director, Sales & Marketing Consultant, Digital Marketing
      • Dec 2013 - Sep 2015

      Independent consultant: Deep understanding of the customer needs, going further bringing taylor made solutions that match their needs. Development and implementation of online and offline marketing strategies of technological companies, allowing organizations to take advantage of the synergies generated by a 360º presence in the market. Offline marketing, online marketing, Customer journey analysis, Email marketing, Social Media, Internationalization, Joint ventures for competitiveness… Show more Independent consultant: Deep understanding of the customer needs, going further bringing taylor made solutions that match their needs. Development and implementation of online and offline marketing strategies of technological companies, allowing organizations to take advantage of the synergies generated by a 360º presence in the market. Offline marketing, online marketing, Customer journey analysis, Email marketing, Social Media, Internationalization, Joint ventures for competitiveness, Training in marketing and digital skills. Art director. Show less Independent consultant: Deep understanding of the customer needs, going further bringing taylor made solutions that match their needs. Development and implementation of online and offline marketing strategies of technological companies, allowing organizations to take advantage of the synergies generated by a 360º presence in the market. Offline marketing, online marketing, Customer journey analysis, Email marketing, Social Media, Internationalization, Joint ventures for competitiveness… Show more Independent consultant: Deep understanding of the customer needs, going further bringing taylor made solutions that match their needs. Development and implementation of online and offline marketing strategies of technological companies, allowing organizations to take advantage of the synergies generated by a 360º presence in the market. Offline marketing, online marketing, Customer journey analysis, Email marketing, Social Media, Internationalization, Joint ventures for competitiveness, Training in marketing and digital skills. Art director. Show less

    • CEO
      • Sep 2007 - Mar 2011

      Design of large-format recycled cardboard toys for children to decorate and play inside. Creation of designs, industrialization, creation of salesforce network, negotiation with suppliers, Prospecting and attracting new clients. Supplies, product approval with clients. Creation of the web, catalogues, flyers, product launches. Achievements: Brand awareness in major magazines and newspapers. Network of 40 stores specialized in educational toys in Spain, including Abacus. Design of large-format recycled cardboard toys for children to decorate and play inside. Creation of designs, industrialization, creation of salesforce network, negotiation with suppliers, Prospecting and attracting new clients. Supplies, product approval with clients. Creation of the web, catalogues, flyers, product launches. Achievements: Brand awareness in major magazines and newspapers. Network of 40 stores specialized in educational toys in Spain, including Abacus.

    • Spain
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Deputy Manager | Marketing Manager
      • Mar 1999 - Jun 2007

      New projects, attraction of new shareholders. Marketing plan, analysis of new international markets, business plan for new projects, communication and media plan, press, development of institutional relationships, national and international promotion, organization of national and international events, negotiation with suppliers. Selection of personnel, creation of national and international subsidiaries. Responsible for the corporate identity of the company. New projects, attraction of new shareholders. Marketing plan, analysis of new international markets, business plan for new projects, communication and media plan, press, development of institutional relationships, national and international promotion, organization of national and international events, negotiation with suppliers. Selection of personnel, creation of national and international subsidiaries. Responsible for the corporate identity of the company.

Education

  • La Salle BCN
    PMD - Postgraduate in Digital Marketing, Digital Marketing
    2012 - 2013
  • Institut Gestalt
    Practitioner en PNL, Programación Neurolingüística
    2016 - 2017
  • Institut Integratiu
    Master en Coaching Integrativo, Coaching
    2017 - 2018
  • Esade
    EDIK 99, MARKETING
    1997 - 1999
  • Universitat de Barcelona
    Bachelor of Business Administration - BBA, INTERNATIONAL TRADE
    1995 - 1997
  • Llotja Escola d'art i disseny de Barcelona
    Diplomatura, Graphic Design
    1989 - 1993

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