Laura Garcia
Marketing Manager at ace stone + tiles- Claim this Profile
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English Native or bilingual proficiency
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Bio
Fiona Hamann
I have thoroughly enjoyed working with Laura who has always responded quickly to any requests I have had when I am arranging PR for her products. She was thrown into her role and hit the ground running on a steep learning curve and excelled all the way. She is an efficient manager and extremely personable and enjoyable to work with.
Fiona Hamann
I have thoroughly enjoyed working with Laura who has always responded quickly to any requests I have had when I am arranging PR for her products. She was thrown into her role and hit the ground running on a steep learning curve and excelled all the way. She is an efficient manager and extremely personable and enjoyable to work with.
Fiona Hamann
I have thoroughly enjoyed working with Laura who has always responded quickly to any requests I have had when I am arranging PR for her products. She was thrown into her role and hit the ground running on a steep learning curve and excelled all the way. She is an efficient manager and extremely personable and enjoyable to work with.
Fiona Hamann
I have thoroughly enjoyed working with Laura who has always responded quickly to any requests I have had when I am arranging PR for her products. She was thrown into her role and hit the ground running on a steep learning curve and excelled all the way. She is an efficient manager and extremely personable and enjoyable to work with.
Credentials
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Certificate in Digital Marketing
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Experience
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ace stone + tiles
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Australia
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Construction
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1 - 100 Employee
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Marketing Manager
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Mar 2011 - Present
I cover all aspects of marketing and customer service for ace, including: - Dealing with our residential and commercial clients in choosing the best products for their needs - Ensuring the Sunshine Coast office is well equipped with all of its needs in order to allow things run smoothly - Supporting the Sales team with all their marketing requirements - Management of company website - Management of social media channels - Management of marketing materials - Collaborating with suppliers in advertising our products to the QLD market - Dealing with international suplliers - Management of social functions including product releases and workshops with industry partners Show less
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CVI Community
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Ecuador
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Primary and Secondary Education
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Co-Founder
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Jan 2020 - Present
Working with the CVI Community in Australia to bring awareness and support through our website, CVI Community Australia. I share my successes and challenges with how I tackle CVI with my school-aged daughter and hopefully help educate and inform others about this condition that is now the leading causing of vision impairment in the developed world. Working with the CVI Community in Australia to bring awareness and support through our website, CVI Community Australia. I share my successes and challenges with how I tackle CVI with my school-aged daughter and hopefully help educate and inform others about this condition that is now the leading causing of vision impairment in the developed world.
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Product Development Manager - DVD Retail
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May 2008 - Feb 2011
Significant responsibility to efficiently manage the workflow of the Time Life DVD Retail strategic business unit across key functional areas. Key Responsibilities: Manage daily working relationship with key licensor to optimise product supply/revenue return Manage daily working relationships with suppliers including licensors, artists, authoring houses, replicators, Classification Board, media agencies, printers & distributor Traffic production workflow, liaising with internal & external stakeholders Manage new product development through censorship, design brief/creative development Manage development & supply of promotional & advertising material Stock ordering, manufacturing & supply Create & distribute Retail product information & marketing briefs Book & monitor print, catalogue & TV advertising placements Liaise with 3rd party distributor in AUS & NZ to ensure efficient supply of product information, marketing & advertising plans, retailer promotional materials & stock to maximise sales outcomes Track & monitor production & marketing expenditure against budget Develop online marketing strategy to optimise performance Liaise with key media to provide product information & develop promotions Assist Marketing Manager with the evaluation & acquisition of product, product scheduling, the development of marketing & advertising plans, budgeting, presentations & supplier agreement negotiations Liaise with DM marketing team to optimise product life cycle & sales of licensed products across both DM & Retail channels Key Achievements: Competently managed a multi-element workflow in a fast paced environment, often exceeding deadlines Streamlined workflow by cost effectively outsourcing non-critical functions Developed & maintained a productive working relationship with licensors to obtain maximum product supply Significantly decreased authoring costs through negotiation with suppliers Show less
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ASSISTANT BRAND MANAGER
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Jun 2006 - May 2008
The Australasian subsidiary of leading international medical and healthcare product company, The HARTMANN Group. I gained valuable experience across all marketing functions working within a small team environment. Key Responsibilities: Develop & cost marketing plans for new products Liaise with internal stakeholders and advertising/PR agencies to implement product marketing plans Analyse sales by product and customer Track sales performance of key accounts against targets Provide marketing & sales support to the Market Sector Manager and sales team Monitor marketing expenditure against budget Product sales forecasting Stock ordering and inventory management Project management of product launches, conferences & trade exhibitions Maintain a comprehensive level of knowledge across all product groups Maintain a comprehensive level of knowledge of the medical & aged care market sectors Regularly monitor competitor activity Key Achievements: Together with the Market Sector Manager, introduced effective 1 year and 5 year marketing plans to develop the company's aged care division Successfully launched & established 'Molimed Pants Active' product range into the aged care product sector Substantially increased the value & effectiveness of advertising campaigns by negotiating promotional 'added value' element service provision with advertising agency Increased revenue by creating & introducing a sales team incentive plan Show less
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MRA Holdings
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United States
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PROJECT MANAGER
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Jul 2005 - Jun 2006
MRA is a specialist field, operations, data analysis and facilities centre that provides market research agencies access to state-of-the-art group discussion rooms and professional support across a comprehensive range of data collection and analysis methods. I developed excellent communication skills working with a wide variety of clients in a fast-paced and dynamic environment. Key Responsibilities: Project planning, execution & post campaign analysis Provide clients with full written proposals & costing Manage the full execution of clients projects including progress reports, budget revisions, problem solving & outcomes Brief, train & manage all project team members Manage & develop client relationships to ensure ongoing business opportunities Provide support as required to the Operations Manager Key Achievements: Worked effectively as an integral team member to develop & execute successful projects Increased revenue by positive development of key client relationships Show less
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Research International
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Market Research
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300 - 400 Employee
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RESEARCH EXECUTIVE
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Feb 2004 - Jul 2005
RESEARCH International - A custom market research company specialising in both quantitative and qualitative market research across all major industry sectors. I gained valuable experience working closely with blue chip clients from the FMCG, banking and financial industries. Key Responsibilities: Participate in formulation of clients research project plans Daily 'on the ground' running of client projects according to brief Project fieldwork, data acquisition and presentation of outcomes Problem solve & implement solutions to ensure projects deliver client objectives Monitor progress of projects against targets and time schedules Prepare qualitative & quantitative charts for presentations Provide clients with full written reports Maintain a full understanding of all different data formats used in various analysis packages Maintain up-to-date knowledge of FMCG market trends Show less
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Marketing Co-ordinator
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Jan 2003 - Feb 2004
Key Responsibilities: Recruit international agencies to send students to the college Develop marketing plans in conjunction with colleagues Design & develop the school's orientation guides Liaise with suppliers for marketing materials Key Achievement: I was chosen to represent the college at overseas trade fairs and shows Key Responsibilities: Recruit international agencies to send students to the college Develop marketing plans in conjunction with colleagues Design & develop the school's orientation guides Liaise with suppliers for marketing materials Key Achievement: I was chosen to represent the college at overseas trade fairs and shows
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Education
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2023 - 2023
HarvardX
Rhetoric: The Art of Persuasive Writing and Public Speaking, Pass -
2009 - 2009
ADMA
Certificate, Digital Marketing -
1999 - 2002
University of the Sunshine Coast Queensland
Bachelor of Business, International Business -
1998 - 1998
Good Shepherd Lutheran College Queensland
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1993 - 1997
Bethlehem College NSW
Community
