Head of Product

• Sep 2021 - Present

Trade Marketing In Store Specialist

• Jan 2021 - Sep 2021

- Developed TM plans on assigned client portfolios - Ensured maximum visibility for permanent and seasonal activities, as well as pop placement and product merchandising - Defined POS material needs, allocation and consumption - Secured optimal TM in-store execution in key cities and top clients - Coordinated windows and in-store setups - Executed brand training on assigned clients - Supported sales team in collection presentations during buying events - Organized and executed sales events for top clients - Created client activity reports, curated collection feedbacks and followed up on KPIs

Marketing & Guest Relations Manager

• Jul 2018 - Jan 2021

- Designed and executed communication strategy for the hotel - Created and managed hotel's social media on all platforms - Created content for social media, email marketing and website - Created, planned and executed events at the hotel to increase brand awareness - Managed campaign shoots - Led, organised and planned all press trips, stays and reviews - Ensured proper CRM execution - Led the guest relations team and carried out different PR activities - Designed and executed communication strategy for the hotel - Created and managed hotel's social media on all platforms - Created content for social media, email marketing and website - Created, planned and executed events at the hotel to increase brand awareness - Managed campaign shoots - Led, organised and planned all press trips, stays and reviews - Ensured proper CRM execution - Led the guest relations team and carried out different PR activities

Fashion PR Assistant

• Apr 2018 - Jul 2018

- Sending and overseeing looks for different publications - Assisting with the client's communication - Showroom organization - Sending and overseeing looks for different publications - Assisting with the client's communication - Showroom organization

Press Assistant Intern

• Sep 2017 - Apr 2018

- Sending and overseeing looks for different publications - Assisting with overall brand communication - Showroom organization - Assisting with show production - Sending and overseeing looks for different publications - Assisting with overall brand communication - Showroom organization - Assisting with show production

Showroom Assistant

• May 2017 - Jul 2017

Commercial Sales Representative for STONE at Tranoi

• Jan 2017 - Mar 2017

Assisted the fashion brand STONE Warm Simplicity as sales representative at the Tranoï International Fashion Tradeshow, making sells and placing orders for the brand to big department stores all over the world. Assisted the fashion brand STONE Warm Simplicity as sales representative at the Tranoï International Fashion Tradeshow, making sells and placing orders for the brand to big department stores all over the world.

PR and Press Assistant

• Jun 2015 - May 2016

- Drafting of press releases - Support with event organization and design - Showroom organization - Social media management - Drafting of press releases - Support with event organization and design - Showroom organization - Social media management