Experience

Enel Foundation
• Italy
• Research Services
• 1 - 100 Employee
• Deputy Director

  • Jun 2020 - Present


Enel X

• Italy
• Utilities
• 700 & Above Employee

• Head of Open Innovation

  • Sep 2017 - May 2020

  Responsible for: - Promoting the development of innovation culture, knowledge and skills, guaranteeing methodology support to the overall business line perimeter. - Coordinating the generation, collection and management of internal and external innovative ideas and new opportunities, also supporting the dissemination and feeding new business ideas. - Performing analysis of external innovative ideas; ensuring best-practice sharing and providing guidance for future development. Responsible for: - Promoting the development of innovation culture, knowledge and skills, guaranteeing methodology support to the overall business line perimeter. - Coordinating the generation, collection and management of internal and external innovative ideas and new opportunities, also supporting the dissemination and feeding new business ideas. - Performing analysis of external innovative ideas; ensuring best-practice sharing and providing guidance for future development.



Enel

• Italy
• Utilities
• 1 - 100 Employee

• • May 2016 - Sep 2017

  In charge of designing and overseeing Global Advertising Strategy, coordinating Advertising and media planning best practices , monitoring Brand reputation and equity across the Group ensuring worldwide alignment.

• • Jul 2011 - Apr 2016

  Head of Advertising and Research (since June 2011), covering the overall perimeter of the Group, on top of Italy, for activities of design, planning and implementation of advertising (institutional, financial and product campaigns for 8 active brands in 10 countries).Management of qualitative and quantitative market researches, sentiment-opinion polls and stakeholders engagement projects across Group's divisions and countries.

• • Dec 2009 - Jun 2011

  Focal point for Enel communication in the joint venture with EDF and management of the communication plan and corresponding activities in the Italian Nuclear project.Coordination of nuclear energy communication activities with Endesa Spain and Enel Slovakia.Learning plan and thematic research with the principal nuclear facilities in Europe.Design and implementation of the Italian Nuclear Forum and its communication strategy. Management of the advertising campaigns of the Forum.

• • Oct 2008 - Oct 2009

  Study and development of launch campaign with international declination and communication start up for the coordination of the plans and the activities of communication within the international perimeter of the Division. Development of brochures and institutional materials, coordination of sponsorship activities in the territory.

• • Nov 2007 - Sep 2008

  Management and coordination of institutional communication for the companies, outside of Italy, of the Group in the period of consolidation of the acquisitions in Eastern Europe and of Endesa in Spain and Latin America.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • 1990 - 2007

  Responsible for international advertising communication activities across the full portfolio of different clients (such as Procter & Gamble and Nokia Mobile Phones) and coordination of associated activities at international level. Development of New Business and management of clients (such as ministries, foundations, associations, services, OTC products), both at national and international level. Responsible for international advertising communication activities across the full portfolio of different clients (such as Procter & Gamble and Nokia Mobile Phones) and coordination of associated activities at international level. Development of New Business and management of clients (such as ministries, foundations, associations, services, OTC products), both at national and international level.