Public Relations Consultant

• Nov 2019 - Present

Principal

• Oct 2018 - Present

LFD Communications was created in October of 2018. Its founder, Laura Frnka-Davis, APR, is a Texas A&M University graduate with more than 15 years of communications experience. The woman-owned business delivers communications strategies across multiple disciplines, bringing a thoughtful and reasoned approach to your communications needs, understanding that each business is different. For more information, visit www.lfdcommunications.com LFD Communications was created in October of 2018. Its founder, Laura Frnka-Davis, APR, is a Texas A&M University graduate with more than 15 years of communications experience. The woman-owned business delivers communications strategies across multiple disciplines, bringing a thoughtful and reasoned approach to your communications needs, understanding that each business is different. For more information, visit www.lfdcommunications.com

Managing Director of Communications

• Jan 2016 - Oct 2018

• Drive marketing communication strategies through external & internal channels as executive team member reporting to VP of External Relations. Lead six-person specialist team, overseeing $600K annual budget. • Enhance engagement by creating campaigns that raise awareness at partnering hospitals; develop content pillars and deploy messaging strategy across platforms, including digital content, social media, monthly newsletters, and marketing collateral.o Successfully designed 10+ marketing campaigns executed across 109 countries. • Build specific programs and messaging campaigns to target various audiences, including students, clergy, professionals, and hospital agencies, within overall audience of 10M. • Enable accessible communications in multicultural geographies through targeted public & media relations strategy. Oversee contractual relationship, output, and performance of two public relations agencies. • Plan and execute marketing and PR events, including three major events per year, to meet education and awareness objectives; track and measure impact of events to continually improve campaign strategies.

Director of Communications

• Dec 2009 - Jan 2016

Spearhead internal day-to-day communications spanning three regional offices located in Houston, Fort Worth, and Lubbock. Deliver strategy that effectively relates organizational goals and fosters team spirit; collaborate closely with CEO to design transparent, cohesive leadership messaging.

Senior Account AE/Account Supervisor

• May 2006 - Nov 2009

One of the largest public relations and marketing agencies throughout Southwest U.S., leveraging analytics-based PR approach.• Developed and executed public relations strategy encompassing media relations, internal communications, public affairs, marketing, and social media.• Supervised and mentored five junior-level staff to develop skills growth and process knowledge.• Delivered communications strategy and expertise to support Emirates Airline launch at Houston Intercontinental Airport. Obtained significant media coverage of first plane arrival and collaborated with gala planning for 500+ attendees.• Designed PR strategies for high-profile clients, including Verizon Wireless and Park Plaza Hospital, in diverse industries ranging from oil & gas to property management. Ensured programs and campaigns supported attainment of client’s overall business goals. • Provided daily strategy execution and budget management. Supplied media relations, press releases, editorial calendars & ideas, and thought leadership opportunities identification. • Researched and analyzed target audiences and potential campaign impact. Prepared and delivered monthly rollup reports to articulate PR effectiveness through results metrics, including media impressions.• Supplied key assistance to collateral material development, including brochures, websites, annual reports, newsletters, and more.

Public Relations Specialist

• Oct 2001 - Apr 2006

• Managed media relations to further hospital mission and strategy across departments, including Texas Children’s Cancer Center, one of the largest U.S. pediatric oncology facilities.• Delivered high-impact crisis response as principal media liaison through activities surrounding Hurricanes Katrina and Rita. Communicated TCH community response, delivering 24/7 support to enable rapid information dissemination throughout critical time for community and organization.• Served as founding member of Cure Kids Cancer Radiothon partnership between Cox Radio and Cancer Center. Collaboratively developed effective fundraising initiative with successful 10-year tenure.