Experience

IMAC Holdings

• Hospitals and Health Care
• 1 - 100 Employee

• Senior Marketing Consultant at IMAC Holdings, Inc.

  • Dec 2021 - Present

  Nashville Metropolitan Area • Use customer insights to help shape the business case and product roadmap that prioritizes business and market needs. • Support the development of key strategies, such brand & messaging, value story, customer profiles and segmentation models. • Provides direction to staff with strong marketing briefs. • Partner with the business teams and key marketing functions to bring marketing tactics to life, including but not limited to creative, advertising, content, research and… Show more • Use customer insights to help shape the business case and product roadmap that prioritizes business and market needs. • Support the development of key strategies, such brand & messaging, value story, customer profiles and segmentation models. • Provides direction to staff with strong marketing briefs. • Partner with the business teams and key marketing functions to bring marketing tactics to life, including but not limited to creative, advertising, content, research and communications • Studies key inputs and trends from the business, markets and customers to identify product and marketing opportunities • Manages the development, production, and distribution of promotional materials to support sales and marketing programs including social media content, ads, collateral, web pages, blogs, articles, press releases, and email campaigns. • Responsible for developing and overseeing multi-channel, multi-touch marketing programs to drive leads across all products and lines of business. • Manages company social media content strategy, ensuring content aligns with business goals. • Consults with executive management, sales, and product teams to ensure marketing efforts align with corporate strategy and go-to-market objectives • Oversees content strategy and editorial calendar to drive engagement across an ecosystem of paid, earned, and owned touch points while managing external PR and marketing vendors · Brand Awareness · Branding & Identity · Content Strategy · Content Marketing · Creative Content Creation · Data Analysis · Copywriting · Copy Editing · Stakeholder Engagement · Lead Generation · B2B Marketing · Research · Search Engine Optimization (SEO) · Search Engine Marketing (SEM) Show less



IMAC Regeneration Centers

• United States
• Medical Practices
• 1 - 100 Employee

• Vice President, Corporate Accounts Division

  • Mar 2019 - Dec 2021

  Greater Nashville Area, TN • Create and develop IMAC Holdings’ Corporate Partnership Division and overall partnership program and strategy. Identify revenue growth opportunities to expand IMAC’s national footprint in the healthcare industry. • Establish, deepen and manage strategic partnerships for IMAC in North America, including self-funded corporations, trusts, insurance brokers, third-party payors, and other value-based healthcare companies. • Conduct market, financial, and operations research to support a… Show more • Create and develop IMAC Holdings’ Corporate Partnership Division and overall partnership program and strategy. Identify revenue growth opportunities to expand IMAC’s national footprint in the healthcare industry. • Establish, deepen and manage strategic partnerships for IMAC in North America, including self-funded corporations, trusts, insurance brokers, third-party payors, and other value-based healthcare companies. • Conduct market, financial, and operations research to support a partnership strategy • Maintain relationships with executives at partner companies, and stay apprised of organization changes, decision rights, reporting structures, etc. • Lead the development and refinement of IMAC’s value-based and fee-for-service payer and provider contracting strategy and tactics. • Deliver custom assessments and collateral that articulates strategic vision for transition to IMAC’s healthcare model as well as detailing the operational changes necessary to support the transformation • Act as a consultant in all things related to provider reimbursement models, incentive payment models, and model contract language. • Establish and nurture strong relationships within IMAC’s operational areas and provide subject matter expertise as necessary • Management of negotiation process, including development of work plans and meeting materials. • Liaise with internal stakeholders, department leaders, suppliers and strategic sourcing professionals to understand, develop and define both tactical and strategic contracting objectives. • Consistently track, manage, report and adjust team performance on all projects to support contracting demand and departmental goals, including, but not limited to, contract cycle time and effective risk mitigation. • Oversee management, training, tracking and team-developmental responsibilities

• Director of Investor Relations and Global Communications

  • Sep 2018 - Mar 2019

  Greater Nashville Area, TN Create, plan, and execute investor relations programs to convey the company’s strategy and progress and deliver product, program and corporate messages to key audiences. Develop, implement, and manage an IR plan that helps ensure fair valuation of the company and accurate understanding of the company story and evolution, and maintain relationships with key investors and analysts. Develop and review investor-facing communications materials, including corporate announcements, investor… Show more Create, plan, and execute investor relations programs to convey the company’s strategy and progress and deliver product, program and corporate messages to key audiences. Develop, implement, and manage an IR plan that helps ensure fair valuation of the company and accurate understanding of the company story and evolution, and maintain relationships with key investors and analysts. Develop and review investor-facing communications materials, including corporate announcements, investor presentations, press releases, Q&As, and backgrounders. Partner with departments in the company, including public relations, marketing, medical affairs, patient advocacy, program management and clinical development, to enable accurate and optimal creation, evolution and delivery of key messages, and to ensure alignment with communications across all audiences. Ensure executive team is up to date on investor and analyst perceptions of the company. Strengthen IMAC's brand externally and internally by developing tailored communication strategies for the company and product areas in order to increase awareness and loyalty among new and targeted audiences. Draft and edit written marketing materials such as blogs, articles and press releases. Respond to press inquiries, pitch stories, and schedule interviews for executive team, athletic partners and medical directors. Serve as media advisor to IMAC's Executive Team and support the development and execution of the company's social media strategy. Help formulate a comprehensive internal communications strategy that will support IMAC's business strategy and enhance employee motivation and satisfaction. Help ensure a consistent brand voice is used for all external and internal content. Help write and distribute messages from the Executive Team, highlighting areas such as achievements, announcements, policy changes and any other critical communications.

• Director of Global Communications and Community Relations

  • Dec 2017 - Sep 2018

  Greater Nashville Area, TN Supports the mission, vision, and values of IMAC Regeneration Centers by facilitating projects related to a commitment to community relations. Responsible for developing and executing a strategic communications program that drives higher visibility and value, both internally and externally.

• Director Of Business Development

  • Jun 2016 - Dec 2017

  Paducah, Ky Helping change lives through innovative health care! Specialties: • strategic marketing and business development • brand reputation and management • content creation, marketing and development • social media marketing and management • market research • event creation and marketing • list creation and marketing: newsletters, post cards, flyers, and email campaigns



American Red Cross

• United States
• Non-profit Organizations
• 700 & Above Employee

• Donor Resource Development Account Manager

  • Feb 2011 - Jun 2016

  Paducah, Ky Increase visibility of Red Cross brand, programs and services in local communities by planning and implementing effective marketing strategies to recruit, retain and manage sponsor organizations and relationships. Increase community awareness, participation and commitment to the Red Cross by providing ongoing personal and media communications to the community. Define target audience and manage online marketing campaigns to achieve a strong, visible social media presence and develop concepts… Show more Increase visibility of Red Cross brand, programs and services in local communities by planning and implementing effective marketing strategies to recruit, retain and manage sponsor organizations and relationships. Increase community awareness, participation and commitment to the Red Cross by providing ongoing personal and media communications to the community. Define target audience and manage online marketing campaigns to achieve a strong, visible social media presence and develop concepts with viral potential. Show less



Genesis Therapeutic Systems

• Director of Marketing and Business Development

  • Jan 2004 - Dec 2008

  Paducah, Ky New business development and strategic planning to maximize growth and profitability. Established growth plans for company and personally managed account calls, presentations and negotiations on a national level, which involved marketing, operations, and sales plans. Provided management and creative direction to a team of 15, leading the design and execution of marketing campaigns and sales. Monitored market performance vs. forecast and budget. Provided daily leadership and guidance in the… Show more New business development and strategic planning to maximize growth and profitability. Established growth plans for company and personally managed account calls, presentations and negotiations on a national level, which involved marketing, operations, and sales plans. Provided management and creative direction to a team of 15, leading the design and execution of marketing campaigns and sales. Monitored market performance vs. forecast and budget. Provided daily leadership and guidance in the areas of coaching, disseminating information, and performance evaluation. Counseled sales and administration staff as necessary to bring productivity and performance to expected levels. Prepared strategic and business plan communications for Board of Directors, financial analyst, and potential retail partners. Show less



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Senior Professional Pharmaceutical Sales Representative

  • Oct 1999 - Jun 2003

  Paducah, Ky Contract negotiator for 10 community based/teaching hospitals including technical product and economic presentations to committees. Responsible for selling products in the anti-infective, over-active bladder and pain management market. Built database of key influencers, developed a wide variety of educational speaker programs, conducted seminars, and successfully launched new products. Territory analysis, planning and executing strategies with team members, scientific competency, managed care… Show more Contract negotiator for 10 community based/teaching hospitals including technical product and economic presentations to committees. Responsible for selling products in the anti-infective, over-active bladder and pain management market. Built database of key influencers, developed a wide variety of educational speaker programs, conducted seminars, and successfully launched new products. Territory analysis, planning and executing strategies with team members, scientific competency, managed care proficiency, and implementation of company's direction. Assisted managers with screening, interviewing and training new candidates. Show less



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• Pharmaceutical Sales Representative

  • Jan 1997 - Oct 1999

  Paducah, Ky Contract negotiator for community hospitals and government accounts. Responsible for selling products in the anti-infective, anti-hypertensive, and diabetes market. Acted as district trainer/mentor for new employees and acted as company representative at physician conference.



Valspar

• Chemical Manufacturing
• 700 & Above Employee

• Territory Sales Manager

  • Jan 1993 - Jan 1997

  Indianapolis, Indiana Area and Paducah,Ky Analyzed market and identified opportunities for business growth. Architectural Coatings Territory Sales Manager responsible for managing four states. Daily training of employees on technical product information and equipment use, conducted regional training meetings, customer service, and merchandising. Outside sales calls to local businesses and contractors, developed new accounts as well as maintained existing ones.