Experience

e:noi

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Project Manager

  • Mar 2021 - Present



Tomorrow London

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Associate Consultant

  • May 2021 - Present



Laura Fregnan

• Brand Strategy and Marketing Consultant

  • Jun 2020 - Present

  I help companies to appreciate the potential of their brands. I guide my clients through an effective branding and marketing strategy to reach their goals. I help companies to appreciate the potential of their brands. I guide my clients through an effective branding and marketing strategy to reach their goals.



Slam Jam

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand General Manager - 1017 ALYX 9SM

  • Sep 2015 - Sep 2019

  Within this young, but up and coming organization I took care of brand positioning but also of General Management.My role included, but was not limited to the following: • Work strategically with important stakeholders and other Group’s companies to ensure brand alignment and a seamless workflow• Coordinate activities related to the company budget; manage the Brand budgets• Lead a cohesive growth strategy involving brand, communication, sales• Enable analysis and evaluation of company performances through data-driven decisions• Definition and control of company KPI’s.• Coordination of Business Review and Action Plan meetings.• Manage the company calendar (product development, merchandising, sales• Manage the “performance appraisal” program• Events organization• Brand Collaboration planning and executionFrom 2015 to 1027 I also covered the role of Sr. Brand Manager women division: Marios, BLK DNM, Aries, Opening Ceremony shoes, Eytys



Nike

• United States
• Retail
• 700 & Above Employee

• Retail Brand Manager DTC

  • Sep 2013 - Sep 2015

  Lead the Retail Brand department “Direct to Consumer” (Nike Stores, 24 doors among Italy), as point of reference of all sport categories.• Production of the strategic plan and discussion of the country plan with the geo’s leadership team (EMEA leadership team)• Manage the brand calendar for all categories • Manage relationships with franchisee’s leadership team.• Drive data-based decisions through analysis and communication to stakeholders on how to optimize mktg investments. • Plan and manage brand activities in store (activations, events, promotions) in strong communication with the retail business function • Coordination of the process of opening new stores or refitting existing ones • Lead digital integration projects within the B&M network• Management of brand related budgets.• Coordination of retail brand managers of each sport’s category, VM and training functions and related budgets.• Management of a team of 2 people.



VF Corporation

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Product Marketing and Event Manager

  • Nov 2007 - Feb 2012

  Within the Lee Jeans HQ marketing team my main responsibilities included:• Organization of national and international events such as concerts (LeeRocks), fashion shows, press presentations; in-store events • Lead a team of 2 people in the execution of strategic marketing plans at European level.• Project management of all product-related marketing projects leading to the development and execution of seasonal marketing programs such as catalogues, product guides, pos material, window campaigns etc.• Management and coordination of the European shop-in-shop roll-out project: opening of 350 shop-in-shops through-out Europe between 2010 and 2011.• Marketing Manager Italy ad interim from Nov. 2010 to July 2011: implementation of the marketing and communication strategy plan and management of its budget.



BVBA 32 Ann Demeulemeester-Haider Ackermann-Dirk Schoenberger

• Sales Manager Dirk Schoenberger, Senior Sales Executive Ann Demeulemeester

  • Jul 2005 - Nov 2007

  • Sales Manager worldwide for the Dirk Schoenberger collection• Export Area Manager UK, France, South U.S. for the lines Ann Demeulemeester and Haider Ackermann. • Sales Manager worldwide for the Dirk Schoenberger collection• Export Area Manager UK, France, South U.S. for the lines Ann Demeulemeester and Haider Ackermann.



Franklin & Marshall srl

• Sales & Marketing Manager

  • Jan 2003 - Nov 2004

  • Development of marketing strategies and creativity in collaboration with the owners, implementation of marketing and communication activities from catalogues and website, to events, to press, sponsoring;• Development of the sales strategy worldwide: management of 21 agencies and 5 importers.• Direct management of Key Accounts;• Management of the sales office (5 people). • Development of marketing strategies and creativity in collaboration with the owners, implementation of marketing and communication activities from catalogues and website, to events, to press, sponsoring;• Development of the sales strategy worldwide: management of 21 agencies and 5 importers.• Direct management of Key Accounts;• Management of the sales office (5 people).



Stayer spa

• Product Manager

  • 1996 - 2002

  Public company producing power tools and woodworking machinery.I took care of the management of outsourcing projects related to the DIY line: • From the marketing research, the conception of the idea, the research of the product in the Asian markets, its personalization and its launch on the market. Coordination of the project groups. Public company producing power tools and woodworking machinery.I took care of the management of outsourcing projects related to the DIY line: • From the marketing research, the conception of the idea, the research of the product in the Asian markets, its personalization and its launch on the market. Coordination of the project groups.