Laura France

Director of Marketing at Think
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Contact Information
Location
Edgewater, Maryland, United States, US

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5.0

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LinkedIn User

I had the pleasure of working under Laura France for nearly a year. During that time Laura provided strong leadership and offered a clear and balanced direction for our department to head in. She worked with the strengths and weaknesses of each employee beneath her, enabling and empowering them to be the best they could be. Laura did all of this while continuing to provide high quality content to the clients she serviced. She is the ideal candidate for management in the modern workplace and is an excellent addition to any team.

Dan Matheis

I've had the pleasure of working with Laura for the past nearly 7 years. Laura is extremely detailed oriented, smart and hard working. She's a self starter who you can give any project to and not worry about it being done well and on time. Laura has a wide range of skills and talents and always a consummate professional. She'll always go above and beyond to insure the job gets done and focused on client satisfaction. I would highly recommend Laura as a valuable addition to any organization.

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Credentials

  • Inbound Certification
    HubSpot
    Mar, 2016
    - Sep, 2024
  • SEO Fundementals Exam
    SEMrush
    May, 2020
    - Sep, 2024

Experience

    • Business Consulting and Services
    • 1 - 100 Employee
    • Director of Marketing
      • Feb 2020 - Present

      Taking the full spectrum of organizational solutions and applying them to technology, long-term visioning, strategic alignment, project management and the sourcing of employees who align with your company culture. We love the challenge of what we do and our clients recognize that passion. Taking the full spectrum of organizational solutions and applying them to technology, long-term visioning, strategic alignment, project management and the sourcing of employees who align with your company culture. We love the challenge of what we do and our clients recognize that passion.

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Director of Marketing and Business Development
      • Jul 2018 - Feb 2020
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Director of Marketing and Business Development
      • Jul 2018 - Feb 2020
    • United States
    • Online and Mail Order Retail
    • 1 - 100 Employee
    • Director of Online Marketing
      • Jul 2018 - Feb 2020
    • United States
    • IT Services and IT Consulting
    • 400 - 500 Employee
    • Marketing Manager
      • May 2016 - Jul 2018

      Pairing private sector creativity with a deep understanding of how government works, NIC Maryland develops and supports digital government services without using taxpayer funds through a master contract with the State of Maryland. Maryland saves money with NIC’s online applications that pay for themselves through a proven funding model. Pairing private sector creativity with a deep understanding of how government works, NIC Maryland develops and supports digital government services without using taxpayer funds through a master contract with the State of Maryland. Maryland saves money with NIC’s online applications that pay for themselves through a proven funding model.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2015 - May 2016

      As the Digital Marketing Manager, I was a key contributor creating unique and engaging content through collaboration with key stakeholders, developed and implemented strategies in line with organizational goals, and was tasked with a mission to grow NIC's digital presence using a variety of marketing channels. As the Digital Marketing Manager, I was a key contributor creating unique and engaging content through collaboration with key stakeholders, developed and implemented strategies in line with organizational goals, and was tasked with a mission to grow NIC's digital presence using a variety of marketing channels.

    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Director of Marketing Consulting
      • Apr 2013 - Mar 2015

      Managed a growing team of Marketing Consultants. OutMarket Marketing Consultants provide expert advice to clients using OutMarket software, to grow marketing, public relations, and social media reach through the development of marketing plans, campaigns and publication of timely content.Personal Initiatives:Google Analytic CertificationSalesforce AdministrationNetSuite Integration ProjectDevelopment of 2014 OutMarket Consulting Services ProgramDevelopment & Implementation of OutMarket Suite On-boarding Program Show less

    • Product Implementation Consultant
      • Jan 2009 - Apr 2013

      As a Senior Product Implementation Consultant, I implemented Vocus Public Relations and Marketing Automation software for a national and international client base, concurrently managing 30 to 50 active projects from contract to completion. Within this role, I created HTML templates, imported news coverage, set-up social media monitoring, drafted press releases for distribution over PRWeb, developed content calendars and general marketing strategy across marketing channels and built custom analytic tracking to meet clients public relations business objectives. Personal Initiatives:Manage North Social Integration and trainingPresented at 2013 Vocus Conference Show less

    • Product Trainer
      • Jan 2008 - Jan 2009

      Responsible for developing a training curriculum for regularly scheduled classes in an online training environment to educate users on the features and functionality of the Vocus SaaS product. Also, prepared and maintained training materials including a resource library for customers to self-serve. Personal Initiatives Presented at the annual Users Conference 2008 and 2009 Contributed to the creation of the users manual for the annual Users Conference since 2008 Served on the It's Not All About You Committee and the It's All About You Committee Show less

    • Research Services
    • 200 - 300 Employee
    • Project Manager
      • Jul 2007 - Jan 2008

      Under the Office of the Director, I served as the ongoing education coordinator and organizational effectiveness liaison managing six direct reports. - Prepared weekly, monthly, quarterly, and annual reports concerning staff production, classroom/room rental usage, intern program status/budget, and contract compliance - Remain cognizant of issues that may affect course content through consultation with peers, independent research, and other methods of investigation to develop/modify course materials accordingly - Streamlined the operating procedures to create efficiencies - Create and update standard operating procedure manuals - Monitor NIHTC training evaluation data and generate course review reports - Provide a high level of customer support to training center, vendors, students, and other institutes and centers within NIH Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Project Manager
      • Jan 2005 - Jun 2007

      Primary Function Concurrently managed 50 active healthcare survey research projects from contract to completion. Prepared custom survey instruments to client specifications and managed to deadlines while maintaining high client service scores based on quarterly assessment of client base. Personal Initiatives Scheduled and conduct training sessions for secure, web-based, reporting platform (onsite/WebEx) Organized and developed training materials for all new releases of the online reporting platform Served on the strategic initiative committee for new product development Presented at the Annual Client Conference 2005 and 2006 Show less

Education

  • College of Notre Dame of Maryland

Community

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