Laura Formanek
Creative Director / Owner at Studio Process- Claim this Profile
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Topline Score
Bio
Lori Drafahl
I've hired Laura as a video production partner to assist with larger client projects and find her to be one of the most dependable, astute, creative professionals I've had the pleasure to work with. She is meticulous in her work. I trust her with every detail, knowing she has excellent discernment when it comes to making creative and technical decisions. She holds her work to the highest of standards, which is why I can trust she will be an asset to any project she works on. She has great vision, makes insightful suggestions and knows how to contribute to the creative process as a true collaborator. I value her opinions and suggestions very much. Most importantly, she is enjoyable to work with because of her fun, positive, can-do spirit. She is gracious, professional, friendly and warm with clients and on-camera talent, giving them clear direction and encouragement to ensure we get the best results for their investment. As an editor, she shows an acute understanding of storytelling that comes from years of experience. Her work is nuanced by her eye and ear for fine details that make a visual story resonate. She has an intuitive sense for pacing, and she knows what to cut and what to keep. Her artistic eye for compositional beauty, shot order, framing and revealing juxtaposition shows not only in the way she shoots, but clearly in the way she edits. Because of her keen ability to finesse an editing project, I value her as much, if not more, as an editorial collaborator as I do a production partner.
Lori Drafahl
I've hired Laura as a video production partner to assist with larger client projects and find her to be one of the most dependable, astute, creative professionals I've had the pleasure to work with. She is meticulous in her work. I trust her with every detail, knowing she has excellent discernment when it comes to making creative and technical decisions. She holds her work to the highest of standards, which is why I can trust she will be an asset to any project she works on. She has great vision, makes insightful suggestions and knows how to contribute to the creative process as a true collaborator. I value her opinions and suggestions very much. Most importantly, she is enjoyable to work with because of her fun, positive, can-do spirit. She is gracious, professional, friendly and warm with clients and on-camera talent, giving them clear direction and encouragement to ensure we get the best results for their investment. As an editor, she shows an acute understanding of storytelling that comes from years of experience. Her work is nuanced by her eye and ear for fine details that make a visual story resonate. She has an intuitive sense for pacing, and she knows what to cut and what to keep. Her artistic eye for compositional beauty, shot order, framing and revealing juxtaposition shows not only in the way she shoots, but clearly in the way she edits. Because of her keen ability to finesse an editing project, I value her as much, if not more, as an editorial collaborator as I do a production partner.
Lori Drafahl
I've hired Laura as a video production partner to assist with larger client projects and find her to be one of the most dependable, astute, creative professionals I've had the pleasure to work with. She is meticulous in her work. I trust her with every detail, knowing she has excellent discernment when it comes to making creative and technical decisions. She holds her work to the highest of standards, which is why I can trust she will be an asset to any project she works on. She has great vision, makes insightful suggestions and knows how to contribute to the creative process as a true collaborator. I value her opinions and suggestions very much. Most importantly, she is enjoyable to work with because of her fun, positive, can-do spirit. She is gracious, professional, friendly and warm with clients and on-camera talent, giving them clear direction and encouragement to ensure we get the best results for their investment. As an editor, she shows an acute understanding of storytelling that comes from years of experience. Her work is nuanced by her eye and ear for fine details that make a visual story resonate. She has an intuitive sense for pacing, and she knows what to cut and what to keep. Her artistic eye for compositional beauty, shot order, framing and revealing juxtaposition shows not only in the way she shoots, but clearly in the way she edits. Because of her keen ability to finesse an editing project, I value her as much, if not more, as an editorial collaborator as I do a production partner.
Lori Drafahl
I've hired Laura as a video production partner to assist with larger client projects and find her to be one of the most dependable, astute, creative professionals I've had the pleasure to work with. She is meticulous in her work. I trust her with every detail, knowing she has excellent discernment when it comes to making creative and technical decisions. She holds her work to the highest of standards, which is why I can trust she will be an asset to any project she works on. She has great vision, makes insightful suggestions and knows how to contribute to the creative process as a true collaborator. I value her opinions and suggestions very much. Most importantly, she is enjoyable to work with because of her fun, positive, can-do spirit. She is gracious, professional, friendly and warm with clients and on-camera talent, giving them clear direction and encouragement to ensure we get the best results for their investment. As an editor, she shows an acute understanding of storytelling that comes from years of experience. Her work is nuanced by her eye and ear for fine details that make a visual story resonate. She has an intuitive sense for pacing, and she knows what to cut and what to keep. Her artistic eye for compositional beauty, shot order, framing and revealing juxtaposition shows not only in the way she shoots, but clearly in the way she edits. Because of her keen ability to finesse an editing project, I value her as much, if not more, as an editorial collaborator as I do a production partner.
Experience
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Studio Process
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Advertising Services
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1 - 100 Employee
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Creative Director / Owner
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Sep 2017 - Present
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Des Moines Area Community College
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United States
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Higher Education
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700 & Above Employee
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Adjunct Instructor
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Jan 2023 - Present
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National Czech & Slovak Museum & Library
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Cedar Rapids, Iowa
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Director of Marketing and Communications / Digital Content Specialist
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Oct 2015 - Sep 2017
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Post Op Editorial
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Dallas, Texas
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Assistant Editor
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Feb 2011 - Oct 2015
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Directorz
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Dallas, Texas
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Intern
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Nov 2010 - Jan 2011
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Swagit Productions, LLC
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Video Editor
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Oct 2010 - Jan 2011
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University of Iowa
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United States
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Higher Education
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700 & Above Employee
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Resident Assistant
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Aug 2007 - May 2010
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Grasshorse Studios
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United States
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Animation and Post-production
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1 - 100 Employee
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3D Modeling Intern
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May 2009 - Jul 2009
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American Red Cross
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United States
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Non-profit Organizations
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700 & Above Employee
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Graphic Design and Communications Intern
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Jun 2008 - Aug 2008
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Mudd Advertising
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United States
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Advertising Services
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100 - 200 Employee
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Production Intern
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May 2007 - Aug 2007
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Education
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2006 - 2010
University of Iowa
B.A.
Community
