Laura Favre
Coordinatrice Visual Merchandising at The Kooples- Claim this Profile
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Bio
Experience
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The Kooples
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France
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Retail Apparel and Fashion
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700 & Above Employee
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Coordinatrice Visual Merchandising
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Nov 2022 - Present
Paris, Île-de-France, France VM amont: - Définition de la stratégie VM - Simulation de display indoor: portants, tables et muraux - Sélection de looks vitrines - Montage des guidelines - Point de contact entre les services VM, retail, achats et approvisionnement - Adaptation du VM selon les exigences retail et marchés VM aval: - Installation terrain lors de projets spéciaux - Soutien des coordinateurs VM zone Showroom: - Coordination et organisation des aspects VM du showroom… Show more VM amont: - Définition de la stratégie VM - Simulation de display indoor: portants, tables et muraux - Sélection de looks vitrines - Montage des guidelines - Point de contact entre les services VM, retail, achats et approvisionnement - Adaptation du VM selon les exigences retail et marchés VM aval: - Installation terrain lors de projets spéciaux - Soutien des coordinateurs VM zone Showroom: - Coordination et organisation des aspects VM du showroom - Montage et démontage du showroom - Conseil et adaptation du VM auprès de nos partenaires wholesale Show less
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Christian Dior Couture
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France
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Coordinatrice Visual Merchandising International
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Sep 2022 - Nov 2022
Paris, Île-de-France, France Scope: VM Central Women Coordination: - Coordination globale entre le siège et les zones (Paris, EMEA, APAC, America, China and Japan) Architecture: - Suivi des projets d'ouvertures, de fermetures et rétro-fit - Collecte des spécificités VM - SKU capacity Props: - Collecte des besoins au showroom, brief et suivi du développement, test props - Développement d'outils à destination des VM zones - Formation: communication lancement de props et catalogue… Show more Scope: VM Central Women Coordination: - Coordination globale entre le siège et les zones (Paris, EMEA, APAC, America, China and Japan) Architecture: - Suivi des projets d'ouvertures, de fermetures et rétro-fit - Collecte des spécificités VM - SKU capacity Props: - Collecte des besoins au showroom, brief et suivi du développement, test props - Développement d'outils à destination des VM zones - Formation: communication lancement de props et catalogue VM amont: - Développement de supports digitaux pour simulation display VM - Simulation de display VM via logiciels
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Visual Merchandising Men
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Jul 2021 - Sep 2022
Paris - Montage des guidelines VM pour réseau WW - Documents VM institutionnels et permanents - Création de contenus et alimentation de l'application VM interne : guidelines, vidéos, quizz... - Simulation display en 2D et 3D: InDesign, Photoshop, Powerpoint et Retail Visuel Merchandising (RVM) - Installation showroom et Press Day - Lancement de collection in-store sur la zone Paris - Support image: plans, assortiments et zonings - Reporting photo des implantations
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UNESCO & Women@Dior Mentee
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Mar 2021 - Mar 2022
Paris Accompanying a new generation of women around the world, the UNESCO & Women@Dior: Women Leadership & Sustainability program is dedicated to the topic of gender equality and women’s leadership for a responsible future. Combining high standards and excellence, this multilayered and ethically minded year-long program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion, creativity and sustainable development. These five themes are taught… Show more Accompanying a new generation of women around the world, the UNESCO & Women@Dior: Women Leadership & Sustainability program is dedicated to the topic of gender equality and women’s leadership for a responsible future. Combining high standards and excellence, this multilayered and ethically minded year-long program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion, creativity and sustainable development. These five themes are taught through a personal mentorship by a Dior talent, exclusive courses led by the world’s most prestigious experts in their fields, inspiring interviews from Leaders, friends of the House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting the empowerment of young girls: the Dream for Change project
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Dior Men Visual Merchandising Assistant
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Jan 2021 - Jul 2021
Paris - Montage des guidelines VM pour réseau WW - Création de contenus et alimentation de l'application VM interne : guidelines, vidéos, quizz... - Simulation display en 2D et 3D: InDesign, Photoshop, Powerpoint - Installation showroom: lancement de collection et Press Day - Lancement de collection in-store sur la zone Paris
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fitvia
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Germany
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Wellness and Fitness Services
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1 - 100 Employee
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Digital marketing & social media management assistant
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Jul 2020 - Jan 2021
Wiesbaden, Hessen, Germany - Social media management - Social media strategy optmization - Newsletters - Translation of brand communication support - Marketing product launch : 18 new products
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American Vintage Groupe
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France
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Textile Manufacturing
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400 - 500 Employee
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Salesperson
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Jan 2020 - Jan 2020
Aix en provence - Help during privae sales and discounts - Customer councelling - Cashdesk - Merchandising respect
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American Vintage Groupe
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France
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Textile Manufacturing
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400 - 500 Employee
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Visual merchandiser assistant
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Jun 2019 - Aug 2019
Signes - Product training: adaptation to the outlet range FW18/SS19 - Pinboards realization and product sheets - Merchandising outlet SS18/FW18/SS19: creation and adaptation by point of sales - Documents: Merchandising recommendation and "BEST MERCH" - Category management: ad hoc analysis and merchandising focuses
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Outlet retail coordinator assistant
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May 2019 - Jun 2019
Signes - Back office outlet: sales and performance analysis of the outlet network (France and export) - Team sales support through a daly oral and written communication, informative notes, orders processing (furnitures, marketing, vestiaire) - Season launch meeting organization (workshops to train the sales team)
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L’OCCITANE Group
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Personal Care Product Manufacturing
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700 & Above Employee
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Salesperson
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Oct 2018 - May 2019
Bayonne Student job 15h/week - Customer experience - Delivery management - Merchandising guidelines applications (POS, tables and shelves) - Cash desk management - Product expertise and important knowledge of components benefits
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Assitant in communication & marketing
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Apr 2017 - Jun 2017
Marseille Area, France - Community management: social media platforms - Competitive intelligence - Content management: press release - CRM: Newsletter creation - Management and development of a client database - Promotional event: photo shooting and private sales - Maximizing the customer journer
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Vendeuse
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Jan 2016 - Jan 2016
Saint Maximin la Sainte Baume 2-weeks internship in a decoration shop "Deco Mikdo". My tasks: - Sales - Cash register - Customer relationship - Merchandising
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Education
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MOD'SPE Paris
MBA, Management and Entrepreneurship in Fashion and Luxury -
IAE Pau-Bayonne
Master's degree, Business and international management -
Aix-Marseille University
Diplôme Universitaire d'Etudes Technologiques Internationales, International Business -
Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen
Undergraduate Business & Administration, Business -
IUT d'Aix Marseille
Business & Marketing, International Business/Trade/Commerce -
Lycéen Maurice Janetti
Baccalauréat, Economics and Social sciences