Experience

Padova Convention & Visitors Bureau

• Italy
• Events Services
• 1 - 100 Employee

• Director

  • Feb 2013 - Present

  Business development manager in charge of the start up of Padova Convention & Visitors Bureau (Destination Management Organization), founded by the Chamber of Commerce and Province of Padova. - Head of Convention Bureau (MICE department) to push the destination as location for congresses, incentives, conventions, events. - Head of Visitors Bureau (leisure department) in charge of brand awareness development of the destination, creation and promotion of packages (weekend, wellness, bike, food, Expo) Project Manager of EVENeTO – project on the first MICE workshop in Veneto Region (March 2014) Project Manager of “Come to Padova and discover Expo 2015” – project in collaboration with the Chamber of Commerce to increase events and activities in Padova before, during and after Milan Expo 2015 Responsibilities: - create a strong and motivated team (three resources reporting) - individuate common objectives to the partners and the founders and develop a strategy to reach targets and goals - develop the brand awareness and the knowledge of the Convention Bureau to the MICE and leisure key players in Italian and International markets - develop a three year plan with measurable objectives - build up relationships with local, national and international press - attendance to national and international expos, workshops, exhibitions - marketing activities - New web site planning, new social media plan - business to business event and fair - development of a business to consumer commercial strategy with measurable targets - full management of the year budget, proposal and discussion on new year budget - organization of educationals, workshops, event to promote the destination and to incentive B2B activities - creation of new touristic products - contacts and collaboration with IMEX, EIBTM, Meedex, London Meeting Show, BTC, TTI, Enit, Ediman, Mice&More, Best of Mice, Quality, Brains, Convention Bureau Italia etc. Show less



Rocco Forte Hotels

• United Kingdom
• Hospitality
• 700 & Above Employee

• Regional Sales Manager - Italy & Switzerland

  • Jul 2010 - Jan 2013

  Five stars luxury Hotels Chain with head office in London and 13 Hotels for which I am responsible for sales in Italy and Switzerland (London, Edinburgh, Manchester, Berlin, Frankfurt, Munich, Brussels, Prague, St Petersburg, Rome, Florence, a resort in Sicily, Abu Dhabi)Regional sales manager reporting to the Regional Sales Director Mainland EuropeConsistent clients’ portfolio: Italian and Switzerland MICE, leisure, business agencies, companies, tour operators, consortias.Important databases of additional markets: MICE worldwide, USA travel agencies, South America, UK etc.Consolidate activity plan in the countries of responsibilities:Individual sales Calls in Italy and SwitzerlandOrganization of company’s roadshows in Italy and Switzerland with hotels sales people and GMs attendanceIMEX hosted buyers programATM Dubai attendance and organizationFamiliarization trip to London, Brussels, Prague, Edinburgh, St Petersburg etc.Main tradeshows and events in Italy and Switzerland (American Express FHR showcases, Ediman events, Oto/P5 events, Secretary.it, Leading Hotel of the World) Responsibilities:Development of the brand awareness in the countriesCompany’s event and roadshows organization in the Italian territory (with Sir Rocco Forte, general managers, sales managers attendance)Expert in MICE business (worked in special projects for this segment)Sales, marketing, communication, specific action plansSet and agree targets with the single hotelsIndividual budget management Show less

• Sales Manager

  • Jun 2008 - Jun 2010

  Hotel de Russie in Rome and Hotel Savoy in Florence, Rocco Forte Hotels* In charge of the Italian Market Leisure, Corporate, MICE segmentsConsistent clients’ portfolio: Italian top agencies, companies, tour operators.Individual sales Calls in Italy with main focus on Milan, Rome and FlorenceParticipation to main Italian trade shows Organization of events, familiarization trip, showcases* Responsible of the MICE segment worldwide for the two properties:Individual sales calls in Italy, United Kingdom, Germany, BeneluxRoadshows in the USA, United Kingdom, Germany, SpainParticipation to IMEX, EIBTM, BTC, TTG Show less

• Groups & Conferences Coordinator

  • Sep 2006 - May 2008

  Hotel Savoy in Florence, Rocco Forte HotelsGroups offers, price strategy, management of groups/events in house, pro-active sales actions, PRtrainings:-“Sales and Brand for Event Manager” and “Leadership for results”



Villa La Pietra, Home of New York University in Florence

• Florence Area, Italy

• Event Coordinator

  • May 2006 - Aug 2006

  May – August 2006 International Conference and Event Centre. Conferences & Events offers and management, advertising campaigns, press releases May – August 2006 International Conference and Event Centre. Conferences & Events offers and management, advertising campaigns, press releases



Guinness Storehouse, Diageo Group. Dublin, Ireland.

• Dublin, Ireland

• Costumer service assistant

  • Mar 2005 - Aug 2006

  March – August 2005 Museum, archive, International conference centre. Conference assistant, tour guide, press relations services for Italian and International press. March – August 2005 Museum, archive, International conference centre. Conference assistant, tour guide, press relations services for Italian and International press.