Experience

The Permanente Federation LLC

• United States
• Medical Practices
• 1 - 100 Employee

• Senior Public Relations Manager

  • Mar 2022 - Present

  Oakland, California, United States

• Public Relations Lead

  • May 2018 - Mar 2022

  Oakland, California Leads strategy and development of media campaigns and speaking opportunities to promote brand awareness. Identifies and develops thought leadership, tracks emerging trends, enhances social media use and helps reach broader audiences with the Permanente Medicine brand.



Bersin by Deloitte, Deloitte Consulting LLP

• Vice President, Marketing and Communications

  • Jan 2013 - Oct 2017

  Oakland, CA Developed international strategic marketing and communications plans to promote membership growth. Analyzed key performance indicators to measure success of initiatives, and tracked return on investment. Advised executive leaders. Led team of marketing professionals in execution of campaigns. Delivered key messages through internal and external communications including digital marketing, thought leadership and conference speaking engagements. Created and managed departmental budgets. Managed… Show more Developed international strategic marketing and communications plans to promote membership growth. Analyzed key performance indicators to measure success of initiatives, and tracked return on investment. Advised executive leaders. Led team of marketing professionals in execution of campaigns. Delivered key messages through internal and external communications including digital marketing, thought leadership and conference speaking engagements. Created and managed departmental budgets. Managed vendor relationships. Negotiated with conference organizers to ensure proper compensation for presentations. In this role, I: • Increased sales by 35% over three year period. • Spearheaded a 25% price increase for Bersin by Deloitte memberships by building the brand and promoting changes to membership offerings. • Launched initiatives which led to an 80% jump in registrants at organization’s annual research conference and doubled the number of applications for Bersin’s annual WhatWorks® award program. • Drove a 30x increase in the number of director+ qualified leads and a five-fold increase in media placements. Show less



Bersin & Associates

• Vice President, Communications

  • Sep 2010 - Jan 2013

  Oakland, California Led strategy and development of thought leadership, speaking opportunities, and marketing and media campaigns to promote brand awareness. Served as key communications advisor to CEO. Forged strategic marketing partnerships with international business and media stakeholders to shape the perception and recognition of the company’s products and services. Positioned CEO as the visionary force behind research-based people strategies to help clients and their organizations deliver exceptional… Show more Led strategy and development of thought leadership, speaking opportunities, and marketing and media campaigns to promote brand awareness. Served as key communications advisor to CEO. Forged strategic marketing partnerships with international business and media stakeholders to shape the perception and recognition of the company’s products and services. Positioned CEO as the visionary force behind research-based people strategies to help clients and their organizations deliver exceptional business performance. • Developed solid working relationships with organizations such as The New York Times, The Wall Street Journal, The Washington Post, Human Resource Executive, HRZone [U.K] resulting in three times more media coverage and ongoing national media placement. • Increased registrants for IMPACT conference by more than 30 percent. • Launched aggressive marketing campaigns resulting in 2x the number of speaking opportunities. Show less



Imagespan

• Online Audio and Video Media
• 1 - 100 Employee

• Director of Communications

  • Aug 2007 - May 2010

  Guided communications strategies that aligned with organization’s strategic plan to help secure financing, drive new business and position organization as an industry leader. Advised senior leaders in leveraging relationships with commercial trade organizations and partners to advance ImageSpan’s mission. Promoted web-based content licensing and royalty settlement services ensuring communications strategies and content advanced the organization’s mission. • Elevated visibility among national… Show more Guided communications strategies that aligned with organization’s strategic plan to help secure financing, drive new business and position organization as an industry leader. Advised senior leaders in leveraging relationships with commercial trade organizations and partners to advance ImageSpan’s mission. Promoted web-based content licensing and royalty settlement services ensuring communications strategies and content advanced the organization’s mission. • Elevated visibility among national investors resulting in over $11 million in financing. • Positioned CEO as thought leader behind a global backbone for media and content transactions. • Steered coverage by leading analyst firms such as Gartner, InfoTrends and SNL Kagan, and media outlets including the San Francisco Chronicle, VentureBeat, ZDNet and PC World leading to increased exposure. • Secured speaking opportunities at major media conferences and events which generated thousands of business leads. Show less



SutherlandGold

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Oct 2006 - Jul 2007

  Successfully executed major media programs for emerging technology companies such as Loopt, Brightcove and Topix. Served as client lead for select projects, accountable for launching organizations and projects, formulating communications strategies, and securing national media coverage and placements. • Doubled the media exposure for Loopt acquiring placements on CBS-TV affiliates, CNN, BusinessWeek, Reuters and The (San Jose) Mercury News. • Boosted coverage for Brightcove with media… Show more Successfully executed major media programs for emerging technology companies such as Loopt, Brightcove and Topix. Served as client lead for select projects, accountable for launching organizations and projects, formulating communications strategies, and securing national media coverage and placements. • Doubled the media exposure for Loopt acquiring placements on CBS-TV affiliates, CNN, BusinessWeek, Reuters and The (San Jose) Mercury News. • Boosted coverage for Brightcove with media exposure in The Economist, Investor's Business Daily, Advertising Age and Broadcasting & Cable. • Secured visibility for Topix in media outlets such as Associated Press, BusinessWeek, KQED-Radio's Forum program and the San Francisco Chronicle. Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Manager, Technology Practice

  • Nov 1999 - Oct 2006

  San Francisco Bay Area Created and drove execution of major media campaigns for clients including HP, SAP, Silicon Valley Bank, SRI International, Wells Fargo, Accenture, CDW, Qualcomm, Fujitsu Software, Trilogy Software and SeniorNet. Supervised multiple teams, and mentored junior staff to assist with advancing their careers. Developed professional relationships and secured coverage with media outlets including The Financial Times, The New York Times, The Wall Street Journal, CNN, ABC, NBC and CBS. Collaborated… Show more Created and drove execution of major media campaigns for clients including HP, SAP, Silicon Valley Bank, SRI International, Wells Fargo, Accenture, CDW, Qualcomm, Fujitsu Software, Trilogy Software and SeniorNet. Supervised multiple teams, and mentored junior staff to assist with advancing their careers. Developed professional relationships and secured coverage with media outlets including The Financial Times, The New York Times, The Wall Street Journal, CNN, ABC, NBC and CBS. Collaborated with industry analysts in creating strategic plans that aligned with clients’ corporate vision while also increasing visibility. • Oversaw more than $1.6 million in annual client revenue. • Commanded media relations for inaugural Economist Technology Awards and Summit as well as two subsequent annual events. Show less



San Francisco Chronicle

• Staff Writer

  • Jun 1988 - Nov 1999

  Wrote news stories and feature articles for daily newspaper. Conducted research and interviewed sources to gather information for assignments. • Won first place in the news category of a journalism competition sponsored by the Associated Press News Executive Council of California-Nevada for coverage of energy blackout that left almost 1 million people without power. • Earned multiple San Francisco Chronicle writing awards for stories ranging from the sale of Pebble Beach to investors from… Show more Wrote news stories and feature articles for daily newspaper. Conducted research and interviewed sources to gather information for assignments. • Won first place in the news category of a journalism competition sponsored by the Associated Press News Executive Council of California-Nevada for coverage of energy blackout that left almost 1 million people without power. • Earned multiple San Francisco Chronicle writing awards for stories ranging from the sale of Pebble Beach to investors from Japan to interviews with authors such as Margaret Atwood and Ray Bradbury. • Authored and presented to KRON board a report on integrating of the Chronicle Publishing Co. media. Show less