Laura Elena Cervantes

Data Analyst at Emcorsoft
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
  • Italiano Limited working proficiency
Skills

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Toribio Hilario Gómez Cartaya

He tomado un curso de marketing digital con Laura Elena y ha demostrado ser una excelente docente. Dinámica, interactiva y empática con sus alumnos, ha sabido transmitir conocimientos en modalidad virtual sincrónica/asincrónica. Ha sido un gustazo aprender con ella.

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Credentials

  • Data Analytics
    SAS
    Jun, 2019
    - Nov, 2024
  • SAS Programming 1: Essentials
    SAS
    May, 2019
    - Nov, 2024
  • Advanced Google Analytics
    Google
    Oct, 2020
    - Nov, 2024
  • Email Marketing Certified
    HubSpot
    Jan, 2021
    - Nov, 2024

Experience

  • Emcorsoft
    • United States
    • Software Development
    • 1 - 100 Employee
    • Data Analyst
      • Sep 2019 - Present

      Working as data analyst since September 2019. During this time, I have been working with external clients, internal products and stakeholders in the creation and execution of dashboards to help them to measure their goals and objectives according to each one of their needs. Also working in market segmentation, buyer persona’s profiles and text mining using the company’s historical data. In the last months, I have been focusing my work on the marketing team, helping to transform all the quantitative data into insights for the marketing campaigns, cross-selling and brand awareness. • Analyze quantitative and qualitative data. • Interpret data, identify key findings and generate recommendations based on the results of the tests. • Evaluate data quality. • Help to define and implement KPI's, strategies and informs using the data to impulse business decisions. • Analyze results using statistical techniques. • Prepare reports based on the analysis and present it to general management. • Data Mining algorithms. • Dashboard development and reports. Show less

  • AYP Business School
    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Volunteer Teacher
      • Apr 2023 - Present

      Collaborating as a volunteer for digital marketing and data driven marketing related courses. Collaborating as a volunteer for digital marketing and data driven marketing related courses.

  • Autónomo
    • México
    • Social Media Marketing
      • Jan 2020 - Present

      Working as a freelance marketer, since 2020 I have been helping companies to create and increase their social media presence and customer acquisition on Facebook and Instagram through organic and paid campaigns, regular posting and buyer persona analysis. • Developing new social media strategies and campaigns. • Creating content, including text posts, video and images for use on social media. • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data. • Keeping track of data and analysing the performance of social media campaigns. Show less

  • Pinnacle Aerospace Inc
    • United States
    • Software Development
    • 100 - 200 Employee
    • Marketing Coordinator
      • May 2016 - Mar 2017

      Worked for a year with the sales team and the CEO in the design and execution of ideas and materials for promotional events and activities for lead generation. Also, I provided the sales force qualified leads for custom made software services according to their sales profiles and locations. • Design and implement marketing strategies to create awareness of the company’s business activities. • Produce ideas for promotional events or activities and organize them efficiently. • Plan and execute campaigns for corporate promotion. • Benchmarking and competence analysis. • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications. • Conduct general market research to keep abreast of trends and competitor’s marketing movements. • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships. • Lead generation. Show less

  • Sonora Software
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Coordinator
      • May 2016 - Mar 2017

      • Design and implement marketing strategies to create awareness of the company’s business activities. • Produce ideas for promotional events or activities and organize them efficiently. • Plan and execute campaigns for corporate promotion. • Benchmarking and competence analysis. • Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications. • Conduct general market research to keep abreast of trends and competitor’s marketing movements. • Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships. • Lead generation. Show less

  • Tiempo Development
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing and Sales intern
      • Sep 2015 - Dec 2015

      During a six months internship, I worked with the marketing and sales team helping them to find and contact qualified leads for custom made software services, reporting my job directly to the VP of Sales. I also worked in benchmarking and competence analysis reporting with the main objective of finding the company’s competitive advantage. • Lead generation • Benchmarking • Competence Analysis • Sales activities During a six months internship, I worked with the marketing and sales team helping them to find and contact qualified leads for custom made software services, reporting my job directly to the VP of Sales. I also worked in benchmarking and competence analysis reporting with the main objective of finding the company’s competitive advantage. • Lead generation • Benchmarking • Competence Analysis • Sales activities

Education

  • Instituto Tecnológico de Sonora
    Master's degree, Tecnologías de la información para los negocios
    2017 - 2019
  • Ulster University
    Research stay, Ciencias de la computación
    2018 - 2018
  • Instituto Tecnológico Superior de Cajeme
    Business Administration, Marketing
    2011 - 2015

Community

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