LAURA EDWARDS
Interim Business Director at MG OMD- Claim this Profile
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Topline Score
Bio
Richard Bailey
Laura is a very experienced and highly skilled media planning expert. I have had had the pleasure of working closely with her over the past year as our lead client account director at Spark. Her timing in joining our extended team couldn’t have been any better as her calm, organised and experienced approach helped us to navigate one of the most challenging years in retail. Laura is also a strong communicator with a real positive can-do attitude. This all helps her to work very effectively with cross functional and remote teams both with her business and within a client's organisation.
Jacqueline Alves
Laura Edwards was a supportive Director with great leadership skills. She encouraged ownership and experience to all those she managed. Laura has exceptional client management and interpersonal skills, earning her the respect of clients and outside agencies alike. I learned a tremendous amount working with her and consider myself lucky to have had her tutelage.
Richard Bailey
Laura is a very experienced and highly skilled media planning expert. I have had had the pleasure of working closely with her over the past year as our lead client account director at Spark. Her timing in joining our extended team couldn’t have been any better as her calm, organised and experienced approach helped us to navigate one of the most challenging years in retail. Laura is also a strong communicator with a real positive can-do attitude. This all helps her to work very effectively with cross functional and remote teams both with her business and within a client's organisation.
Jacqueline Alves
Laura Edwards was a supportive Director with great leadership skills. She encouraged ownership and experience to all those she managed. Laura has exceptional client management and interpersonal skills, earning her the respect of clients and outside agencies alike. I learned a tremendous amount working with her and consider myself lucky to have had her tutelage.
Richard Bailey
Laura is a very experienced and highly skilled media planning expert. I have had had the pleasure of working closely with her over the past year as our lead client account director at Spark. Her timing in joining our extended team couldn’t have been any better as her calm, organised and experienced approach helped us to navigate one of the most challenging years in retail. Laura is also a strong communicator with a real positive can-do attitude. This all helps her to work very effectively with cross functional and remote teams both with her business and within a client's organisation.
Jacqueline Alves
Laura Edwards was a supportive Director with great leadership skills. She encouraged ownership and experience to all those she managed. Laura has exceptional client management and interpersonal skills, earning her the respect of clients and outside agencies alike. I learned a tremendous amount working with her and consider myself lucky to have had her tutelage.
Richard Bailey
Laura is a very experienced and highly skilled media planning expert. I have had had the pleasure of working closely with her over the past year as our lead client account director at Spark. Her timing in joining our extended team couldn’t have been any better as her calm, organised and experienced approach helped us to navigate one of the most challenging years in retail. Laura is also a strong communicator with a real positive can-do attitude. This all helps her to work very effectively with cross functional and remote teams both with her business and within a client's organisation.
Jacqueline Alves
Laura Edwards was a supportive Director with great leadership skills. She encouraged ownership and experience to all those she managed. Laura has exceptional client management and interpersonal skills, earning her the respect of clients and outside agencies alike. I learned a tremendous amount working with her and consider myself lucky to have had her tutelage.
Credentials
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IPA Foundation Certificate
Institute of Practitioners in Advertising (IPA)
Experience
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MG OMD
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United Kingdom
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Advertising Services
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200 - 300 Employee
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Interim Business Director
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Jan 2023 - Present
Helping out the Pernod Ricard team Helping out the Pernod Ricard team
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Goodstuff
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Interim GPD
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Feb 2022 - Aug 2022
Freelance support for the brilliant team at Goodstuff (Campaign's Media Agency of the Year 2022) Freelance support for the brilliant team at Goodstuff (Campaign's Media Agency of the Year 2022)
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Wavemaker UK
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Client Lead
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Feb 2021 - Oct 2021
Mat Cover: Nationwide, Reuters and Fidelity Mat Cover: Nationwide, Reuters and Fidelity
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Spark Foundry
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United States
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Advertising Services
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700 & Above Employee
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Group Account Director
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2014 - 2020
Previously Blue449 : Previously Walker Media Account Lead on multiple brand and performance clients largely in the travel, tech, charity and FMCG space, including to name a few: RDG, Trainline, KAYAK, Lenovo, VersusArthritis, Aviation Gin, Valeo Foods (Kettle Chips, Metcalfes and Fox's Confectionery) and Intu Shoping Centres. • Previously: Strategy Director on ASDA • Previous Account Management Experience: Haribo, NFUMutual, Zeo, Zapp & BlueCross Previously Blue449 : Previously Walker Media Account Lead on multiple brand and performance clients largely in the travel, tech, charity and FMCG space, including to name a few: RDG, Trainline, KAYAK, Lenovo, VersusArthritis, Aviation Gin, Valeo Foods (Kettle Chips, Metcalfes and Fox's Confectionery) and Intu Shoping Centres. • Previously: Strategy Director on ASDA • Previous Account Management Experience: Haribo, NFUMutual, Zeo, Zapp & BlueCross
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RapportWW
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United Kingdom
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Advertising Services
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100 - 200 Employee
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SENIOR ACCOUNT MANAGER
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Sep 2012 - Jul 2014
Previously IPM Working across UM London as part of the IPG Mediabrands team, requiring a nuanced understanding of how one ATL channel interplayed in the wider integrated media mix. The role included campaign management and account handling of relationships across numerous stakeholders, including for example, project management of annual event branding for MasterCard from planning through to creative delivery, production & execution. One of the campaigns I planned and executed with UM London for Microsoft 0365 won the ClearChannel OOH planning awards (2014) for its innovative Best Use of Multi-Format plus the Drum COOH Awards for Multi-Platform Campaign (2013).
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Verifone
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United States
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Financial Services
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700 & Above Employee
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ACCOUNT MANAGER
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Aug 2010 - Sep 2012
Previously Taxi Media One of the projects I was involved in was managing Olympic 2012 sponsor campaigns; exceeding company advertising sales targets and project managing some award winning campaigns during what was a busy summer for both british and international brands. Previously Taxi Media One of the projects I was involved in was managing Olympic 2012 sponsor campaigns; exceeding company advertising sales targets and project managing some award winning campaigns during what was a busy summer for both british and international brands.
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oOh!
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Australia
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Advertising Services
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700 & Above Employee
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ACCOUNT MANAGER
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2009 - 2010
Previously EyeCorp Australian OOH market experience Previously EyeCorp Australian OOH market experience
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Newtrade Media
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United Kingdom
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Media Production
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1 - 100 Employee
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ACCOUNT MANAGER
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2007 - 2009
Trade Press experience in the grocery sector working with PR specialists and trade marketeers at United Biscuits, PepsiCo, GSK and Mars Trade Press experience in the grocery sector working with PR specialists and trade marketeers at United Biscuits, PepsiCo, GSK and Mars
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Education
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2016 - 2017
Birkbeck, University of London
Undergraduate Foundation Cert HE, Psychology -
2010 - 2011
London School of Marketing
CAM Diploma MarComms, Communications Advertising Marketing -
2003 - 2006
University of Nottingham
BA HONS, Architectural Studies -
1996 - 2003
Townley Grammar School for Girls
Physics, Maths, Art & Geography
Community
