Assistant Manager, Media, Digital & PR - Chivita and Capri-Sun

• Jan 2021 - Present

• Manage marketing budget for all Media, Digital, and PR campaigns for Chivita brands and Capri-Sun; for effective and efficient optimization to deliver on full-year brand volume growth and revenue targets.• Develop and execute media campaigns on key Above-the-Line (ATL) channels for Chivita Brands (Chivita 100%, Chivita Active, Chi Exotic, Chivita Ice Tea, Happy Hour by Chivita) and Capri-Sun; to increase brand visibility, drive TOMA across target group, support the achievement of targeted sales volume, thereby increasing Market Share.• Develop and execute sustainable and engaging digital and social media campaigns across owned social media channels and third-party platforms for Chivita and Capri-Sun, to foster continuous engagement and deepen brand love amongst consumers.• Agency Relationship Management: Media, Digital, and PR Agencies. Show less

Assistant Manager, Electronic Media - Hollandia, Chivita & Capri-Sun

• Mar 2019 - Dec 2020

Management Trainee

• Mar 2018 - Feb 2019

I had rotations across the following Departments: • Marketing • Human Resource • Communications & Corporate Affairs • Sales • Finance • Supply Chain • Market Research & Consumer Insights I had rotations across the following Departments: • Marketing • Human Resource • Communications & Corporate Affairs • Sales • Finance • Supply Chain • Market Research & Consumer Insights

Client Service Officer

• Jun 2017 - Feb 2018

Customer Experience Analyst

• Oct 2014 - Sep 2015

- Attend to customer queries and complaints. - Introduce new products and services to customers. - Assist in tracking and reporting any trend of exceptions and exceptional service identified in experience centres. - Assist in conducting need-analysis of all customer touch points to ensure effective service delivery. - Assist in coordinating stakeholder engagement for the team (Mystery Shopping, Internal Service Survey). - Attend to customer queries and complaints. - Introduce new products and services to customers. - Assist in tracking and reporting any trend of exceptions and exceptional service identified in experience centres. - Assist in conducting need-analysis of all customer touch points to ensure effective service delivery. - Assist in coordinating stakeholder engagement for the team (Mystery Shopping, Internal Service Survey).