Laura Drew

Creative Director at The Quarto Group
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Location
Minneapolis, Minnesota, United States, US

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Experience

    • United Kingdom
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Creative Director
      • Dec 2015 - Present

      Minneapolis

    • South Africa
    • Architecture and Planning
    • 1 - 100 Employee
    • Book Designer
      • Nov 2012 - Present

      Freelance Art Direction/Graphic Design, specializing in book design. Layout and design of book covers and interiors for both adult and children's titles. Preparation of all artwork and materials for printing. Design of book promotional pieces. Clients include: HarperCollins, Penguin Books, Miramax Books, Weinstein Company, University of Minnesota Historical Society Press, Quayside Press, Sourcebooks, Guideposts, Believers Press, Black Rabbit Books, Wise Ink, and Beaver's… Show more Freelance Art Direction/Graphic Design, specializing in book design. Layout and design of book covers and interiors for both adult and children's titles. Preparation of all artwork and materials for printing. Design of book promotional pieces. Clients include: HarperCollins, Penguin Books, Miramax Books, Weinstein Company, University of Minnesota Historical Society Press, Quayside Press, Sourcebooks, Guideposts, Believers Press, Black Rabbit Books, Wise Ink, and Beaver's Pond Press. Teaching artist at University of Denver Publishing Institute. Teaching artist at The Loft Literary Center. Show less

    • Senior Art Manager/Design
      • 2000 - Oct 2012

      New York, NY • Leader in all phases of creative process from conceptualization through production. • Art directed, designed and managed art for 100+ titles a year. • Designed covers for the digital division, reworked printed pieces for better visual impact online. • Hired and managed freelance designers, photographers and illustrators, negotiating rates/fees for work. • Produced and directed photoshoots. Edited photos, retouched and prepared images for publication. • Created brand… Show more • Leader in all phases of creative process from conceptualization through production. • Art directed, designed and managed art for 100+ titles a year. • Designed covers for the digital division, reworked printed pieces for better visual impact online. • Hired and managed freelance designers, photographers and illustrators, negotiating rates/fees for work. • Produced and directed photoshoots. Edited photos, retouched and prepared images for publication. • Created brand synergy as the representative between Hyperion and our partners at the ABC network for franchise development and collaborative art work. • In-house supervisory role includes overseeing team with art direction, critique and workflow management. • Results-driven department manager: Introduced innovative and cost-effective design solutions. Initiated multiple ventures to aid in streamlining the workflow between the art department and the rest of the company. • Liaison between art and all areas of company through concept, design, communication and pricing meetings. • Collaborate with marketing and sales teams to create promotional materials. • Responsible for managing the schedule and developing the budgets of all art materials. Show less

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Production Manager/Advertising and Promotions
      • 1998 - 2000

      New York, NY • Prepared items for printing, oversaw proofing and color corrections, attended press checks • Designed promotional materials such as sell sheets, flyers, postcards, and stickers. • Produced all visual presentations for sales conferences, including video editing and production. • Liaised with outside vendors in getting pricing and in the production of sell pieces and promotional items. • Responsible for producing our backlist catalogue, and the final seasonal catalogues. •… Show more • Prepared items for printing, oversaw proofing and color corrections, attended press checks • Designed promotional materials such as sell sheets, flyers, postcards, and stickers. • Produced all visual presentations for sales conferences, including video editing and production. • Liaised with outside vendors in getting pricing and in the production of sell pieces and promotional items. • Responsible for producing our backlist catalogue, and the final seasonal catalogues. • Worked closely with various departments to schedule and track promotional projects.

    • Marketing Assistant
      • 1997 - 1998

      New York NY • In charge of tracking and maintenance of marketing plans throughout the publication process. • Coordinated marketing plans and catalogue pages for production of the final seasonal catalogues. • Involved in execution of marketing plans/and publicity materials to booksellers for promotional use.

Education

  • School of Visual Arts
    New York, NY, Art and Design
    1996 - 2001
  • University of Minnesota
    BA, Journalism
    1990 - 1994

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