Experience

Lymphoma Canada

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• National Director, Fund Development

  • Apr 2021 - Present

  • Fundraising and event management: Signature events (Toronto) and golf tournament (GTA)• Implementation of Annual Plan • Develop and maintain relationships with top fundraisers and donors, leadership volunteers, community agencies, corporations, and organizations: • Community engagement for fundraising, core program delivery, social action, public awareness• Work collaboratively and in alignment with national and provincial staff to achieve objectives while ensuring adherence to nationwide strategic frameworks, plans, and the organization’s values• Budget management and strategic planning Show less

• Regional Director, Ontario

  • Apr 2018 - Apr 2021

  Implements Lymphoma Canada's strategic plan, spearheading all Ontario initiatives, and the development and management of the Ontario business plan and budget.



DSC

• Guelph, Ontario

• Manager, Events & Communications

  • Feb 2017 - Apr 2018

  Generates material for newsletters, website, event collateral, e-communications; writes related communications to volunteers, donors and general public Communicates with media and other external stakeholders Manages and coordinate advertising and promotional activities Coordinates marketing, e-communications and other collateral used for advertising, events and fundraising, in partnership with graphic designer and printer Plans and executes events with appropriate staff and volunteers Oversees volunteer committee event meetings Recruits, assigns and trains event volunteers and paid staff as well as other event stakeholders such as vendors, presenters, etc. Oversees arrangement of publicity for events (local newspapers, radio stations, television, social media) Manages fund development aspects of event including fees, donations and corporate sponsorships Coordinates off-site events and third-party events with interested parties Show less



Sunnybrook

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Officer

  • Nov 2015 - Feb 2017

  Executes key Annual Donor direct marketing initiatives including; direct mail, email, telemarketing and face-to-face appeals to existing donor base and new donors with the purpose to find and keep monthly supporters. Manages the creative process for appeals including identifying key messages. Provides direct marketing strategy and execution support for the Planned Giving, Donor Relations and Events teams. Provides strategic input in Foundation metrics and metrics for Direct Marketing program. Provides input into organization's data driven donor retention strategies. Manages budget including financial reporting and analysis. Works closely with senior members of other departments to ensure alignment and integration of business goals and strategies. Manages partnerships with agencies and vendors. Creates strategies, and documentation for risk mitigation and contingency planning. Provides input into organizational data strategy. Show less



Baycrest

• Canada
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Coordinator

  • Sep 2014 - Nov 2015

  Monitored and analyzed performance and ROI for Direct Marketing Programs.Provided weekly reports on key insights to marketing team.Ensured all campaigns are tracked properly for accurate reporting.Created briefs for agencies to deliver marketing team objectives and produce required marketing assetsManaged partner relationships including mail houses and external agencies.Collaborated with internal staff in the development of collateral pieces including copy writing, design, and digital elements. Prepared detail oriented donor recognition materials for Baycrest Foundation's largest annual stewardship event. Show less

• Administrative Assistant, Direct Marketing

  • Mar 2013 - Sep 2014

  Provided tracking of necessary budgets; including processing expense reports and reconciliations.Responsible for distribution of Foundation marketing materials across the hospital.Composed and edited correspondence including meeting notes, agendas, letters, memos, announcements, and reports.



FundCoaches Inc.

• Toronto, Canada Area

• Community Outreach Officer - Internship

  • Jun 2012 - Nov 2012

  Supported pre-launch social media activities Supported pre-launch social media activities



Rideau Valley Wildlife Sanctuary

• Ottawa, Canada Area

• Fundraising Advisor - Internship

  • Jul 2012 - Sep 2012

  Developed and implemented a five year fundraising strategy. Identified opportunities to expand donor base. Conducted industry benchmarking assessment. Developed and implemented a five year fundraising strategy. Identified opportunities to expand donor base. Conducted industry benchmarking assessment.



LEADS Employment Services

• London, Canada Area

• Marketing Assistant - Internship

  • Jul 2010 - Aug 2010

  Assisted with the implementation of festival marketing campaigns. Attracted audiences throughout Ontario and beyond via multiple media outlets. Responded to vendor and community inquiries regarding events. Created a database of media outlets and personalities. Developed and distributed press releases and advertisements. Assisted with the implementation of festival marketing campaigns. Attracted audiences throughout Ontario and beyond via multiple media outlets. Responded to vendor and community inquiries regarding events. Created a database of media outlets and personalities. Developed and distributed press releases and advertisements.