Experience

IL CENTRO - Shopping Mall Arese

• Italy
• Retail
• 1 - 100 Employee

• Resp. Branding&Contents Iper La grande i e Marketing Gallerie Commerciali

  • Mar 2023 - Present

• Marketing and Communication Manager

  • Sep 2016 - Present

  The Best New Shopping Centre in the world (MAPIC AWARD 2016). Key Responsibilities:• Planning, coordinating and developing advertising activities (offline and online).• In-store communication and relation with 225 tenants.• Strategic Marketing: planning and budgeting.• Privacy policy.• CRM and automation activities.• Events.• Media Relations and Customer Cares.Also responsible for Marketing and Communication for PIAZZA PORTELLO shopping center and Real Estate BU of Finiper Group. Show less



IPERAL SPA

• Communication Manager

  • Dec 2012 - Sep 2016

  Iperal is an Italian food retailer. Key Responsibilities: • Planning, coordinating and developing promotional and advertising activities (offline and online). • In-store communication (29 stores and 4 Malls): facilitate events and new openings, ADV in-store. • Strategic Marketing: planning and budgeting. • Correspondence with advertising and marketing agencies and suppliern - Packaging for Private label • Project leader for Category management - No Food Department. Show less



OBI Italy - BBC srl

• Marketing and Communication Manager

  • Feb 2004 - Sep 2012

  • Forecasting and developing marketing and communication actions with the support of a staff of six.• Strategic Marketing: planning, budgeting and analysis carry out. Market research.• Operative Marketing: BTL, ATL, WEB (Newsletter, content management, SEO, SEM, DEM), database building and CRM activities.• In-store communication (52 OBI stores): facilitate events and new openings, in-store bulletin.• Press Office and Customer care.• International collaboration with Corporate Marketing Holding OBI AG.• Heavily involved in the integration of new staff. Internal Trainer.• Key Board member since January 2011.• Correspondence with advertising and marketing agencies and suppliers (responsible for contracts and audit). Show less

• Advertising Manager

  • May 2006 - Jul 2009

  • Planning, coordinating and developing promotional and advertising activities. • Managing events for the opening of new stores. • Restyling and updating the company website and e-mail marketing. • Development of contracts and new activities. • Organising advertising and promotional activities; in-store radio, promotional gadgets, sponsorships, free number, social responsibility operation. • Dealing with the central purchasing department and the 40 OBI stores in Italy. • Dealing with the Communication Agency with control Press and institutional campaign (prints, radio and tv).• Participating in International Marketing Meetings. • Involved in the development of the Corporate Identity in Italy. Show less

• Marketing and Communication Assistant

  • Feb 2004 - Apr 2006



Pirelli

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• General Director Assistant

  • Dec 2003 - Feb 2004

  Secretariat duty and updating the company’s Web intranet Secretariat duty and updating the company’s Web intranet


Ernst & Young
• China
• Accounting
• 700 & Above Employee
• stage

  • 2003 - 2003