Laura Dean

Marketing Manager at PoB Hotels
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English -
  • French -
  • Italian -

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Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2023 - Present

    • Marketing Executive
      • May 2022 - Apr 2023

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Marketing Executive
      • Jun 2021 - Apr 2022

      Marketing Executive for Visit Bath & Visit Bristol ● Devising and delivering marketing communications to promote Bath, Bristol and the surrounding areas to relevant visitor audiences across the UK and globally. ● Weekly social media coordination, scheduling and monitoring on Facebook, Instagram and Twitter. ● Running social media giveaways, and coordinating high-profile package competitions which regularly receive over 8000 entries. ● Creating, editing and publishing consumer facing newsletters using Mailchimp. ● Updating and maintaining consumer-facing websites on a regular basis, including optimising copy for SEO, seasonal updates to listings via the DMS, and building campaign pages on the CMS. ● Assisted with delivery of a new Visit Bath website, including page building, copy writing, image sourcing and editing in Photoshop. ● Co-ordinating the planning and execution of engaging campaigns and marketing activity, including marketing schedule management, and liaising with a variety of stakeholders to produce marketing material, ensuring cost efficiency, brand adherence and return on investment. Key campaigns have included ‘Bath at Christmas’, ‘Merry Bristmas’, ‘Feel-Good Bath’, and initiating a new ‘Austen Autumn’ campaign. ● Writing and editing engaging copy for both online and offline marketing communications. ● Developing member engagement opportunities within the marketing plan, and ensuring communication via the corporate website and social channels. ● Liaising with the Content Executive to coordinate content planning, assisting with research and blog writing. ● Responding to press requests for information and images, and assisting the PR Manager with arranging press trips. Show less

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Product Coordinator
      • Jul 2019 - Jun 2021

      Leading the Product Coordinator team in implementing a new contract system, as part of the Product team working with luxury hotels worldwide.Responsibilities include: liaising with luxury hotel partners and representatives regarding contract details, training all team members in use of the new system, loading and checking hotel contract details, working with Product Managers and Directors on best use of the system across departments.

    • Graduate Trainee
      • Oct 2018 - Jun 2019

      Graduate rotation role at a luxury trade-only tour operator.Responsibilities included: redesigning client documentation packs to create a more sustainable luxury product, updating image library for digital client documents, working with the Technology Director to streamline administrative processes, arranging concierge requests such as restaurant reservations and other activities, assisting the administration team with invoices and client itineraries, collating and analysing booking data for the Sales Director. Show less

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Freelance Home Critic
      • Jun 2020 - May 2021

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Operations Assistant
      • Mar 2017 - Sep 2017

      Operations intern for the FIT department, working in a small team operating luxury holidays in Italy and Croatia. Responsibilities included familiarisation trips to luxury hotels, writing and checking service details for suppliers in the Travel Studio programme, sourcing and confirming suppliers such as local guides, 'Guardian Angels', transfers and wine tastings, preparing final documents for both clients and suppliers, confirming hotel availabilities, answering the phone in English and Italian, maintaining the accuracy of the weekly emergency Bible, organising post and deliveries. Show less

    • France
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Stagiaire/Intern
      • Aug 2016 - Jan 2017

      Office Manager, Secretary and Personal Assistant role in a bilingual office in the commercial real estate sector. Responsibilities included the upkeep of office supplies, maintaining presentation standards of meeting rooms, organising business and personal travel, answering the main office telephone in both French and English, greeting clients and partners, assisting with general office administration, updating the website, and other personal errands for the Managing Director. Office Manager, Secretary and Personal Assistant role in a bilingual office in the commercial real estate sector. Responsibilities included the upkeep of office supplies, maintaining presentation standards of meeting rooms, organising business and personal travel, answering the main office telephone in both French and English, greeting clients and partners, assisting with general office administration, updating the website, and other personal errands for the Managing Director.

    • United Kingdom
    • Education
    • 1 - 100 Employee
    • Craft Shop Sales Assistant
      • Dec 2011 - May 2016

      Part-time sales assistant in a busy craft shop, helping with displays, sales of fine jewellery, customer service and enquiries, and liaising with craft makers. Part-time sales assistant in a busy craft shop, helping with displays, sales of fine jewellery, customer service and enquiries, and liaising with craft makers.

Education

  • Durham University
    Bachelor’s Degree, Modern Languages and Cultures (French and Italian)
    2014 - 2018
  • The Cotswold School Academy
    High School, French, Italian, Philosophy
    2007 - 2014

Community

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