Laura De Bonis
Head of onlines sales & D2C at BSH elettrodomestici Italy- Claim this Profile
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English Full professional proficiency
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Bio
Nicola Romano
I had the opportunity to work with Laura on a sales promotional project . Laura is a concrete manager with a clear vision on how to maximise results given a starting budget. Laura has a deep knowledge of all the marketing mix levers and high communications skills that help fast growing business relationship.
Mascia Gozzoli
Laura is a great person; she is able to create a good team, treat and motivate people who reported to her. She is very well focused on target and objectives and she has a longer vision on market. I hope we will have, someday, the opportunity to work toghether again.
Nicola Romano
I had the opportunity to work with Laura on a sales promotional project . Laura is a concrete manager with a clear vision on how to maximise results given a starting budget. Laura has a deep knowledge of all the marketing mix levers and high communications skills that help fast growing business relationship.
Mascia Gozzoli
Laura is a great person; she is able to create a good team, treat and motivate people who reported to her. She is very well focused on target and objectives and she has a longer vision on market. I hope we will have, someday, the opportunity to work toghether again.
Nicola Romano
I had the opportunity to work with Laura on a sales promotional project . Laura is a concrete manager with a clear vision on how to maximise results given a starting budget. Laura has a deep knowledge of all the marketing mix levers and high communications skills that help fast growing business relationship.
Mascia Gozzoli
Laura is a great person; she is able to create a good team, treat and motivate people who reported to her. She is very well focused on target and objectives and she has a longer vision on market. I hope we will have, someday, the opportunity to work toghether again.
Nicola Romano
I had the opportunity to work with Laura on a sales promotional project . Laura is a concrete manager with a clear vision on how to maximise results given a starting budget. Laura has a deep knowledge of all the marketing mix levers and high communications skills that help fast growing business relationship.
Mascia Gozzoli
Laura is a great person; she is able to create a good team, treat and motivate people who reported to her. She is very well focused on target and objectives and she has a longer vision on market. I hope we will have, someday, the opportunity to work toghether again.
Experience
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Head of onlines sales & D2C
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Jan 2019 - Present
Exploit the online business supervising omnichannel customer experience, reporting into CEO and functionally to Regional Sales Manager. Managing a team of two Jr Key account. Implement own brand digital touchpoint to start D2C business.
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Business Unit manager SDA
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Nov 2017 - Dec 2018
Responsible for Small Domestic Appliances division, reporting into CEO and functionally to the Regional sales manager.
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Conair Corporation
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United States
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Consumer Goods
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1 - 100 Employee
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Head of Marketing
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Oct 2014 - Oct 2017
In charge of Marketing and Trade Marketing Department for all brands distributed in Italy: BaByliss Paris, BaBylissForMen, Cuisinart, BaBylissPRO. In charge of Marketing and Trade Marketing Department for all brands distributed in Italy: BaByliss Paris, BaBylissForMen, Cuisinart, BaBylissPRO.
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Senior Marketing Manager
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Oct 2011 - Sep 2014
In charge of Business Management and Trade Marketing for cluster Italy, Greece, Cyprus, Malta. Reporting into CEO, lead a team of 3 people. In charge of Business Management and Trade Marketing for cluster Italy, Greece, Cyprus, Malta. Reporting into CEO, lead a team of 3 people.
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Philips SPA
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India
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Appliances, Electrical, and Electronics Manufacturing
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National Account Manager
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Sep 2009 - Sep 2011
Responsible for turnover and margin results of National Customer for Consumer Electronics business unit. Reporting into Sales Director, coordinating sales agents.
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Product Manager
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Sep 2006 - Aug 2009
In charge of marketing activity and business management for Female Beauty products, reporting into Marketing Director
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Internal & External Affairs assistant
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Nov 2005 - Aug 2006
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Education
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2003 - 2006
IULM University
Consumi, Distribuzione commerciale e comunicazione d'impresa -
2000 - 2003
Università IULM
Relazioni pubbliche e pubblicità
Community
