Experience

ORKA AUTOMATION
• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee
• Chief Marketing Officer

  • Jan 2019 - Present


StandOut Marketing

• United States
• Media Production
• 1 - 100 Employee

• Chief Marketing Officer

  • Feb 2018 - Present

  I leverage decades of experience to complement or supplement my clients marketing and business development needs so they can compete at a global level. Marketing Strategy - Client specific marketing strategy development, including positioning, branding, customer-facing print and digital tool development, program development, and target audiences and industries for growth. Marketing Support & Project Management - Providing account support on a per-project, or day-to-day basis - depending on their needs and capabilities. Content Development - Providing copywriting support for web, digital, social, and print tools content. - Directing imagery and graphic design work to support customer web, digital, social, and print tools content. Industries Supported - Manufacturing, Contract Furniture, Consumer Goods, Sales Reps, Manufacturing Automation, Not-For-Profit, Professional Services Show less



INDEAL Inc.

• United States
• Professional Services
• 1 - 100 Employee

• Brand Strategy / Brand Portfolio Development

  • Sep 2020 - Jul 2022

  Partnership Development - Curating a portfolio of contract furniture manufacturers to help dealers meet customer needs for product, price, and performance. - Negotiated partnership agreements, including terms, fees, and offer specifics. Business Development & Account Management - Partnering with manufacturers to identify opportunities to drive brand awareness, develop their distribution channel, and incorporate designer-friendly tools within their services offer. - Delivering performance insights to increase sales through the dealer distribution channel, profitably. Program & Resource Development - Developed a scoring system in partnership with a core group of contract furniture dealers to rate a manufacturers "dealer-friendliness" based on dealer defined and weighted performance criteria. The resulting tool helped Dealers quickly vet manufacturers for sales opportunities, and provided insights to manufacturers in terms of opportunities for improvement. Show less



Herman Miller

• United States
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Senior Manager - Market Insights & Competitive Intelligence

  • Jan 2015 - Feb 2018

  Market Research- Researched, identified, and communicated key trends at an industry, category, vertical, and product level.- Delivered reports to key decision makers to help inform corporate, product category, and vertical market level decisions and initiatives. Competitive Analysis- Provided competitive analysis to support all stages of product and program development.- Developed a competitive database, giving the sales team on-demand access to reports and analysis to support sales opportunities and product learning. Strategic Support- Partnered with category leads in developing category-level strategies, leveraging industry data and competitive analysis to identify opportunities for growth and differentiation. Show less

• Global Category / Program Marketing Lead

  • Apr 2009 - Jan 2015

  Product Marketing- Led a team responsible for identifying and fulfilling product and program marketing needs across the workplace, education, and healthcare vertical business units - including customer facing, sales tools, and experiential deliverables. - Partnered with product management to develop annual strategic plans, evaluate the competitive landscape, develop budgets, and define tactics and timing.- Collaborated with product management and brand marketing to prioritize deliverables, negotiate budgets, and ensure consistency in positioning, messaging, and points of differentiation.Product Management- Responsible for day-to-day management of products in seating, tables, work tools, ancillary products, and ergonomics product categories, including product development, forecasting, financial analysis, reporting, and field and dealer sales support.- Actively supported multiple product development and launch efforts in a product and/or launch lead capacity. Product Development and Launch- Actively supported product development and launch initiatives from a product marketing, product management, and launch lead perspective for key work, education, and healthcare launches, both locally and globally.- Experienced in all product launch stages, from ideation to development to launch, including concept justification, strategic development, marketing briefs, launch planning, and launch. Show less



Lorin Industries

• United States
• Mining
• 1 - 100 Employee

• Senior Marketing Manager

  • May 2000 - Apr 2009

  Product Marketing and Product Management - Overhauled marketing tools to include branding and positioning, as well as customer and sales tools. - Launched a website and brand awareness campaign to connect with key influencers and potential customers of anodized aluminum. - Developed a sample program to support designer and sales needs. - Worked directly with aluminum suppliers to incorporate their story within the overall Lorin story. Product Launch - Informed an internal team of application opportunities and helped define aluminum characteristic needs as well as finish requirements to successfully capitalize on incremental business opportunities. - Developed promotional and support tools to ensure successful product introductions. Forecasting - Worked with metal distribution partners and the sales and purchasing teams to develop a base forecast at an aluminum alloy / finish / gage / width level to ensure the company had raw inventory in stock to meet day-to-day and upside business. Pricing Strategies - Partnered with purchasing and finance to develop strategic pricing strategies to protect overall profitability in a highly fluctuating commodity market. - Recommended price adjustments that took into consideration current aluminum ingot costs and production costs on a monthly basis. - Executed monthly pricing strategies and partnered with distribution partners to ensure mutual success and profitability. Distribution Channel Support - Actively engaged with aluminum distribution partners to grow share of wallet. - Identified and connected with aluminum distribution partners in North American regions where target customer business was active, but Lorin did not have an active distribution partner. Global Business Development - Leveraged global program experience from Amway to help grow company sales in South America, Europe, and Asia Pacific. Show less



Amway

• United States
• Consumer Services
• 1 - 100 Employee

• Global Program Manager

  • Apr 1999 - May 2000

  E-Commerce Capabilities + Site Development- Part of a core launch team assigned to developing and launching Amway's first e-commerce platform.- Served as the voice of the distribution channel to maximize impact and minimize channel conflict.- Assisted in identifying first wave of products to be included.- Worked with the business team in determining impact of e-commerce sales versus direct sales to the Amway Distributor channel.Global CRM Program Development and Rollout- Led the global introduction of a CRM system and supporting customer relationship marketing initiatives, leading both the backend development and front-end customer-facing resource development.- Partnered with market research team in identifying key customer personas by global region.- Partnered with regional marketing teams and consulting groups in creating personalized digital campaigns for each region, specific to their target customer personas.- Actively on-site for 12-months of program development and launch, living in Shanghai, Milan, Munich, and London. - Remotely partnered with the South America team in developing program front and back-end support and tools. Show less

• Senior Marketing & Channel Manager

  • 1992 - 2000

  Sales Channel Management and Development- Provided business analysis and development support to a core group of Amway Dealers, recommending opportunities to grow their business, drive higher incentives, and manage overall profitability.- Supported annual incentive review and recommendations to maximize dealer profitability.- Communicated new incentive programs and specifics.- Supported small to large dealer conventions and rallies, serving as the voice of the company and presenting current company, product, and program information.Product and Services Management- Product manager for a broad range of consumer goods, including durables, consumables, health and beauty, and services.- Responsibilities included portfolio development recommendations, product launch, day-to-day product / category management, forecasting, financial analysis, coordination with marketing, and sales channel support.Product Launch- Worked with an internal team on all aspects of the product development process - from ideation through launch and life-cycle management.- Identified category gaps, provided opportunity and competitive analysis, and helped to prioritize at a category and overall level. Sales Channel Training and Readiness- Led a team of training specialists responsible for providing product training to the Amway dealer network. - Responsibilities included program content development, resource and demonstration tool development, trainer contract negotiation and management, and training event scheduling. Show less