Laura Cronin

Director of Projects at WONDR Digital Product Practice
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Contact Information
us****@****om
(386) 825-5501
Location
IE

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Experience

    • Ireland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director of Projects
      • Sep 2020 - Present

      - Product Management. Working with clients to gather requirements, define product strategy, write epics and user stories and prioritise the backlog of tickets. Experience in managing the launch of large scale websites, technical dashboards, WordPress solutions and mobile app development using a variety of CMS and platforms. Interpreting analytics to help guide the product roadmap.- Project Management. Using agile methodologies, delivering successful products from discovery to deployment. Working cross-functionality from brand to DevOps to C-suite stakeholders. - Programme Management. On key client accounts, managing a programme of projects so that all workstreams run successfully in parallel across business units. - Resource Management. Identifying employee strengths, motivations and suitability for clients and projects. Calculating capacity and potential gaps or bottlenecks where we need to bring in freelancers and partner vendors.- Leadership. Recruiting and managing a team of Project and Product Managers. Overseeing governance and building relationships with key clients and vendors across complex organisational structures.- Financial and Commercial Reporting. Managing project profitability alongside the client revenue growth objectives. Creating financial proposals and SOWs for clients and projects and using bespoke reporting structures as per requirements. Show less

    • Digital Project Manager
      • Sep 2019 - Sep 2020

      Wondr is a digital product practice that truly understands how brand, design, technology, media & customer research can be used to create beautiful and successful digital products that deliver financial uplifts to clients.- Project management. Acting on behalf of global clients to manage a team of UX and UI designers, developers and product managers to deliver large scale complex projects.- Resource and financial management. Working with teams of in-house and freelance creatives and tech leads to commit resources and deliver on-time and on-budget. - Client relationship management. Working across multiple stakeholder groups to effectively manage expectations and deliverables. Show less

    • United States
    • Translation and Localization
    • 700 & Above Employee
    • Digital Project Manager
      • Jul 2018 - Aug 2019

      Lionbridge partners with brands to deliver marketing and localisation solutions. I work with one of the world’s largest companies to manage the production of assets including integrated campaigns, webinars and commercial materials. - Project management. Marketing content management and consultation services. Waterfall and agile processes used for production project management, as well as technical solutions and tools. Process design and implementation. - Customer success. Building relationships with key stakeholders and customers across a complex organizational structure. Senior stakeholder business reporting. Running regular training sessions on processes and technical tools. - Account-based marketing. Working with the central marketing and brand teams to create onboarding assets. - Global team leadership across five key sites. Managing the workload of cross-functional teams as regions onboard and grow, while collaborating with account and programme directors to ensure maximum profitability. Show less

  • Plynk
    • County Dublin, Ireland
    • Marketing and Communications Manager
      • Oct 2017 - Mar 2018

      Founded in 2015, Plynk is Europe’s first money messaging app offering instant person-to-person payments. I work on the Marketing team in our Dublin HQ, as we roll out the product internationally. Responsibilities: - Marketing. Creating content for a knowledge base, social media curation and management, managing PR with an agency and seeking our own opportunities and creating campaigns with partners. - Advertising. Managing Google advertising, Facebook and Instagram platforms. Creating and managing assets for campaigns. - Brand. Creating brand guidelines, finding the tone of voice and working on high value partnerships. - International implementation. Creation and management of project timeline and translation requirements. Coordinating with Product Owner, developers and growth lead to ensure roll-out. Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Digital Marketing and Communications Executive
      • Feb 2017 - Sep 2017

      Sharp works across the world to create commercial and clinical packaging solutions for the pharmaceutical and biotechnology industry. I worked on the central marketing team, based in the UDG Healthcare offices in Dublin. Responsibilities: - Redevelopment of the Sharp brand and website. Collaborating with various stakeholders and external agencies to manage successful delivery of the projects simultaneously. - Lead generation through digital platforms. Using automated programmes to nurture leads, curation of a third-party microsite and social channels to generate new leads for BD. - Creation and implementation of social media and content marketing strategy. Working with departments across the division to develop case studies, articles, blogs and video content that are on-brand and prove thought leadership in the industry. Show less

    • Ireland
    • Travel Arrangements
    • 200 - 300 Employee
    • Publicity Executive
      • Jan 2016 - Sep 2016

      Responsibilties:- Implementation of Publicity Plans in line with the overall Corporate Strategy. - Managing the production of press releases and inspiration boards by an external PR Agency and their distribution throughout the Benelux region.- Manage relationships with journalists, editors, producers and bloggers in order to sign them up for individual and group press trips.- Coordinating itineraries for press trips with Fáilte Ireland and Tourism Northern Ireland.- Creating content for and managing the Ierland Media Room for The Netherlands and Flemish-speaking Belgium.- Organising events such as the annual Ireland Press Awards and Global Greening in March 2016, in order to achieve KPI targets. Show less

    • Digital Marketing Assistant
      • Aug 2014 - Dec 2015

      Responsibilities:- Implementation of social media plan; content creation and management of social media accounts on Facebook and YouTube.- Creation and execution of consumer e-zines to a warm database of over 70,000 people using Click Dimensions.- Managing the Ierland.nl site, including choosing content, creating campaign pages and making amends where necessary using Sitecore CMS.- Operating the Offers Management System to upload, prioritise and categorise offers from industry partners in Ireland and The Netherlands.- Liaising with outside agencies such as Carat, MaxMedia and Digital Dialogue on online advertising and campaigns.- Arranging the logistics of competitions, from initial creation to organising final prizes of trips etc.Other duties:- Reporting on industry opportunities, media clippings and campaigns throughout the year for KPI purposes.- Attendance and assistance at fairs and events throughout the year.- Liaising directly with the Market Manager, CRM and E-marketing executive, Publicity and PR executive and Trade and Finance assistant; as well as market offices throughout Europe and our central team in Dublin and Coleraine. Show less

    • Ireland
    • Food & Beverages
    • 1 - 100 Employee
    • Communications & Public Relations Executive
      • Jun 2012 - Aug 2014

      Responsibilities: - Creation of all communications materials, including the 2013 and 2014 Pre-Budget Submissions, articles for various industry magazines and newspapers and speeches for events. - Managing Twitter and Facebook platforms and multiplying the following by 600% in one year on @RAI_ie, while achieving similar results on @restawards, @wheretoeat_ie, and the RAI and Irish Restaurant Awards Facebook pages. - Generating all media and PR content for the 2013 Irish Restaurant Awards, building brand awareness. Supporting the Keep VAT at 9% campaign team with PR, organising events and lobbying efforts. - Actively seeking out potential members, and managing over 1,000 members using a CRM system. - Dealing with restaurant and trade members’ queries on a daily basis. - Liaising directly with the Chief Executive Officer, Membership Sales, Accounting and Events departments, while also helping out with general office duties. Show less

Education

  • Dublin City University
    Bachelor of Arts (B.A.), Journalism
    2009 - 2012
  • Dublin Institute of Technology
    Postgraduate Diploma (Pg Dip), International Business Development
    2014 - 2016
  • Dublin Institute of Technology
    Masters of Science (MSc), Marketing
    2013 - 2014
  • Boherbue Comprehensive School
    Leaving Certificate
    2003 - 2009

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