Experience

INTERPLAY CREATIVE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder / Creative Strategy Director

  • Aug 2022 - Present

  A new creative studio founded on playful thinking A new creative studio founded on playful thinking



Boiler Room

• 1 - 100 Employee

• Creative Strategy Partner

  • Mar 2022 - Present

  Business Development & Brand Partnerships Business Development & Brand Partnerships



RANKIN

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Insights & Strategy

  • Jan 2021 - Mar 2022

  Founding member of Rankin's Creative Agency - RANKIN Creative. Setting up the first ever Insights & Creative Strategy department.Introducing new processes, business practice and team vision. Bringing in new working methodologies, winning pitches and opening up new revenue streams for the business. Working across Rankin Creative, Rankin Photography and Hunger Magazine.

• Senior Creative Insights & Strategy Manager

  • Apr 2018 - Dec 2020

  Leading a team of three across pitch wins for Rolls-Royce, Mercedes AMG, Royal London, Aston Martin and projects for WAH Nails, Unilever, Switchboard LGBTQ+ helpline, Clarks and The Drum.



Spring Studios

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Insights & Strategy Executive

  • Aug 2015 - Apr 2018

  Crafting insights & strategy for LVMH, Tom Ford, Lane Crawford, Trussardi, Farfetch, Browns, MyTheresa, Mulberry, Self-Portrait, Christopher Kane, Mackintosh, The British Fashion Awards, Amanda Wakeley, M&S, Bulldog Gin, Stolichnaya Elit, Halo Sport, Unilever Prestige Division, Coty, KIKO, Huawei and LOVE Magazine.Skills: brand building, brand positioning, brand identity, 360 campaigns, social, content & editorial, ecommerce. Trend analysis and forecasting: culture, market, consumer, competitive research. Managing and mentoring junior team members. Show less

• Research & Insights

  • Feb 2015 - Aug 2015

  Skills: Trend analysis and forecasting: culture, market, consumer, competitive research.Kick starting the following initiatives from scratch: monthly agency talks with inspirational leaders, creative sharing sessions, monthly culture newsletters



EDITED

• United Kingdom
• Software Development
• 100 - 200 Employee

• Fashion Analyst & Trend Reporter

  • Sep 2014 - Dec 2014

  Analysing future fashion, social and cultural shifts to create trend reports. Analysing future fashion, social and cultural shifts to create trend reports.



Fashion & Design Club London

• Fashion Research Consultant

  • Aug 2014 - Dec 2014

  Researching and advising on brand business strategies for a series of fashion publications. Researching and advising on brand business strategies for a series of fashion publications.



Useful Studio

• United Kingdom
• Graphic Design
• 1 - 100 Employee

• Research

  • Sep 2013 - Oct 2013

  Keeping in tune with the latest fashion, social and technological trends to inspire thinking for fashion advertising campaigns. Keeping in tune with the latest fashion, social and technological trends to inspire thinking for fashion advertising campaigns.



Gareth Pugh

• United Kingdom
• Construction

• Fashion Design

  • Jul 2012 - Mar 2013

  Researching, designing & producing collections shown at Paris Fashion Week. Seeing concept through to completion with precision and accuracy. Researching, designing & producing collections shown at Paris Fashion Week. Seeing concept through to completion with precision and accuracy.