Experience

AAT

• United Kingdom
• Accounting
• 400 - 500 Employee

• PR Executive

  • Sep 2019 - Present

  Working to support and promote the work of AAT through engaging with internal and external audiences Producing copy for a wide variety of audiences and formats, including press releases, reactive media statements, Twitter cards and internal promotional videos Working closely with internal colleagues to source information for press releases and to help promote campaigns, including regional and national activity Working with external agencies to support the promotion of AAT campaigns, both in the UK and internationally Building relationships and liaising with external media contacts to respond promptly to requests for comment, including particularly persistent journalists, and connecting them with relevant AAT case studies Positioning AAT case studies for features in media and working with them to build relationships and raise awareness of opportunities Maintaining and building media contact lists to maximise reach of AAT media messaging using Roxhill Managing large-scale media activity and projects, including running a press room on Budget day (March 2020) and successfully promoting AAT responses to major media stories to relevant journalists Producing regular evaluations of media coverage for campaigns and of AAT media activity as a whole, through infographics shared on internal social media, AMEC evaluation tool and regularly logging press activity, and sharing summaries with relevant AAT colleagues Managing PR team budget using Microsoft AX, ensuring suppliers paid promptly and responding to any queries, including liaising with finance team Developed skills including how to pitch to journalists and video production through internal and external training Regular media scanning for relevant news stories to respond to or use as the basis for articles and letters and sharing with PR team and wider AAT colleagues



Inclusive Employers

• United Kingdom
• Human Resources
• 1 - 100 Employee

• Marketing & Communications Manager

  • Jan 2019 - Aug 2019

  Supporting a small but busy team in building more diverse workplaces through providing communications support Producing copy for a wide variety of audiences and materials, including promotional leaflets, weekly and monthly newsletters, online blogs and press releases Working with external partners to collaborate on delivering nationwide events and marketing materials, including promotional videos, and to commission copy for newsletters and website Website content management and maintaining and delivering a regular programme of social media content (Twitter and LinkedIn) Administrative tasks including organising and promoting events, booking speakers, ordering promotional and marketing materials, managing budgets



Business in the Community

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• PR & Communications Officer

  • Sep 2013 - Dec 2018

  Writing, editing and proofreading copy for a variety of internal and external audiences, including press releases, comment articles, case studies, coverage reports, online news items, blogs and campaign newsletters. Providing proactive and reactive statements on relevant news stories to press in a timely manner. Pitching press releases and news-related comment articles to print, broadcast and online media in order to build the organisation's profile. Arranging interviews with campaign directors, including liaising with PAs, providing briefing in advance and providing support on the day. Building and developing relationships with new and existing press contacts, and maintaining relevant journalist databases. Working with colleagues across the organisation and at all levels, including directors, and with external PR and media agencies to promote organisational activity and provide support to other campaigns. Monitoring media coverage, compiling quarterly reports and feeding back to colleagues on a monthly basis. Website management using Wordpress. Managing campaign social media feeds (Twitter, LinkedIn and Facebook) through regularly sharing expert knowledge and relevant news stories. Managing large-scale projects including delivery of awards case study booklets and production of video for all-staff conference.



UK Department of Health

• London, United Kingdom

• Media Officer

  • Apr 2011 - Sep 2012

  Writing press releases on a variety of topics, including tailoring them to audiences and regions and selling in to relevant journalists Developing relationships with local journalists, including selling in stories and co-ordinating regional press briefings Participating in and leading the regional strategic health authority weekly teleconference, including providing details of national press office activity and sharing awareness of regional issues with the national office Handling initial queries from journalists and liaising with senior colleagues to obtain information and draft lines based on information provided, often at short notice, including providing progress updates and dealing with persistent journalists. Uploading press notices and statements to websites and distributing them to media contacts via email and Twitter. Monitoring broadcast and online media coverage and distributing summaries to colleagues. Compiling and distributing national and regional press cuttings and health care journal summaries. Maintaining databases of media contacts, including regional and national journalists, print and broadcast media and specialist media lists. Updating the weekly core brief for duty press officers, including liaising with senior colleagues to obtain latest lines and key messages. Event organisation, including distributing operational notes to journalists, collating responses, preparing documents including press notices, setting up rooms and supporting colleagues prior to the event and on the day.



NHS BLACKPOOL

• United Kingdom
• Hospitals and Health Care
• 1 - 100 Employee

• Communications Assistant

  • Jun 2009 - Mar 2011

  Producing, editing and proof reading copy for a range of internal and external documents, including materials for events, Your Guide to Local Health Services, Annual Reports, a communications toolkit for staff, monthly staff briefings, proactive press releases and NHS Blackpool websites and intranet. Managing several large scale long term projects, including delivery of Your Guide to Local Health Services 2009/10. Event organisation experience, including negotiating with suppliers, collating responses, handling cash, writing speeches on behalf of senior colleagues (including the NHS Blackpool chairman) and supporting colleagues prior to the event and on the day. Liaising with journalists to provide press releases and information and quotes where requested, including providing progress updates and dealing with particularly persistent journalists in a polite yet firm manner. A range of administrative duties to support a small but busy team, including electronic diary management, handling and responding to telephone, e-mail and postal enquiries, distributing documents, booking meeting rooms, taking minutes and monitoring media coverage.



Archibald Ingall Stretton

• Copywriting Intern

  • Dec 2010 - Dec 2010

  Producing draft copy in a range of mediums, including email and website copy, outdoor advertising, letters and text messages for high profile brands including EDF Energy and O2. Also participated in writing competitions including the IPA copy test and the London Long Copy Challenge. Producing draft copy in a range of mediums, including email and website copy, outdoor advertising, letters and text messages for high profile brands including EDF Energy and O2. Also participated in writing competitions including the IPA copy test and the London Long Copy Challenge.



Office of Madeleine Kirk PPC (York Outer)

• Intern

  • Oct 2008 - May 2009

  Producing copy for promotional flyers and leaflets for events including Freshers' Fair, visiting speakers and local elections, and for other materials including Focus newsletter distributed on University of York campus. Interacting with the public, both through canvassing local residents on behalf of the party during local elections in the area and at events held on the university campus to attract student voters. Ad hoc administrative duties to support the Constituency Organiser and others, including handling telephone enquiries, greeting visitors to the office, distributing mail and taking minutes at campaign team meetings. Supervised student volunteers on a small and large scale when canvassing during elections. Event management experience, including liaising with potential speakers, using electronic room booking systems, setting up and clearing rooms, and sourcing necessary supplies. Created and maintained a database of contact details for local small businesses, including mail merge to distribute surveys and generating reports based on responses.