Laura Carlo

Senior Account Manager at Hughes&Co
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Contact Information
Location
St Catharines, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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5.0

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/ Based on 2 ratings
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Kate Holmes, CFRE

Laura has been an exceptional benefit to our team at United Way Milton. Pleasant to work with, dedicated to our cause and forward thinking. She has worked on various projects and exceeded my expectations in all endeavors.

Sandy Hatzis

I met Laura through my work with the United Way of Milton. She assisted me with our annual Red Carpet Night fundraiser and was phenomenal! She was hardworking, creative and took the initiative to get the job done. She is very personable and an absolute pleasure to work with. I would not hesitate to recommend her for whatever role she desires.

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Credentials

  • Smart Serve: Responsible Service Training Program
    Smart Serve Ontario

Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Jul 2022 - Present

    • Account Manager
      • Feb 2019 - Aug 2022

    • Canada
    • Construction
    • 1 - 100 Employee
    • Marketing and Sales Assistant
      • Mar 2018 - Aug 2018

      - Drive new home sales with marketing programs to fill the funnel (lead generation through to sale)- Strengthen brand equity of Phelps Home using targeted social media, mass media, blogs, and newsletters- Coordination of online and traditional media buys- Creation of social media and blog content, email newsletters, and basic graphic design work- Creation of social media strategy and campaign to increase engagement, implement a narrative, and engage existing and new audiences - Website and online content management- Community outreach to support the growth of new marketing initiatives- Preparation of meeting documents, meeting minutes, and agendas- Engage with new owners from purchase to close- Management of CRM: updating and maintaining records with accuracy- Management of invoices and creation of purchase orders for marketing department- Inputting of complete Agreements of Purchase and Sales into organization wide database- Event coordination, execution, and administration

    • Canada
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Community Impact Coordinator
      • Aug 2016 - Mar 2018

      - Provided comprehensive administrative and logistical support for amalgamation director, Senior Management Team, and various integration committees including executives, board chairs and consultants- Assisting in implementation of improved social media campaign to creatively increase impact, reach, and engagement as well as the review and tracking of analytics - First point of contact for community members and donors, answering inquiries- Analyzing, interpreting, and providing application information and statistics for the creation of marketing materials - Office manager, ordering supplies, receiving visitors, as well as answering and directing phone calls, maintaining contact lists, and a point of contact for suppliers- Managing communications with supported agencies- Facilitation of application process for both Halton and Hamilton- Maintaining paper and electronic records and assisting in updating budgets - Preparing campaign support documents, investment summaries, correspondence, and special letters, and preparing agendas and meeting minutes, formatting and creation of powerpoint presentations

    • Sales and Marketing Intern
      • Nov 2015 - Feb 2016

      - Sale of investment quality art- Gallery administration- Identified opportunity to improve inventory management through improved use of technology - presented recommendation to gallery management and currently under review.- Drafts gallery communications such as email campaigns and correspondence- Coordination of international art shipping and packing - Sale of investment quality art- Gallery administration- Identified opportunity to improve inventory management through improved use of technology - presented recommendation to gallery management and currently under review.- Drafts gallery communications such as email campaigns and correspondence- Coordination of international art shipping and packing

    • Canada
    • Golf Courses and Country Clubs
    • 300 - 400 Employee
    • Food and Beverage Supervisor
      • Jul 2015 - Nov 2015

      - Managed serving staff during restaurant and banquet service at Clublink’s highest level course, Prestige- Initiated best practices and new processes to improve service resulting in faster expediting, fewer mistakes and less waste, higher training standards, improved customer satisfaction and higher food sales- Oversaw weddings, banquets and events, working with event planners, suppliers and inside staff - Engaged in trouble shooting and resolving customer service issues from members and event planners

    • Fundraising
    • 1 - 100 Employee
    • Campaign Associate
      • Sep 2014 - Jun 2015

      - Advertising plan and content; coordinate with local newspaper, social media platforms, direct mail campaign - Actively supported C.E.O and Campaign Chair in all fundraising efforts, raising $712,977 in 2014- Participated in the identification, research, and stewardship of new revenue sources from sponsors, donors and events - Responsible for Direct Mail campaign including identification of prospects, costing, developing materials- Worked closely with advertising agency to develop marketing assets including digital and print- Assisted in planning and management of the 2014 AGM working closely with board members- Maintained all digital platforms for United Way Milton including website, Facebook, Twitter- Led, designed and executed multiple fundraising events. Wrote and issued press releases. Created promotional campaigns and marketing tools. Reconciliation of event budgets and funds.- Responsible for development and launch of first annual Giving Tuesday Canada initiative- Designed Annual Ladies Night Out event with partnering local entrepreneurial group- Launched first social media campaign for Christmas House Tour including setting strategy, developing themes, content calendar, posts, and analytics- Planned and coordinated annual Paint the (Down)Town Red Campaign in conjunction with the local DBIA and Campaign Cabinet- Helped secure sponsors, donations, prizes and with logistics of the annual Fun Run, Golf Tournament and Curling Bonspiel - Responsible for major employee giving campaigns including Halton Catholic School Board and Town of Milton initiatives. Required making presentations, developing materials, coordination with teachers and board staff, assistance in collection of funds - Led teams up to 10 members including board members, staff, volunteers- Led various community outreach initiatives. Developed and maintained community partnerships- General office support: including phone reception, responding to public requests, office supplies

    • Event and Communications Coordinator
      • Jun 2014 - Sep 2014

      - Wrote press releases and created marketing tools- Developed and maintained community partnerships- Maintained all social media platforms- Planned and coordinated first annual Day of Caring: involved the coordination and placement of over 10 volunteers at various locations including annual E-Waste recycling event- Planned, organized, and designed annual Ladies Night Out event, which raised ~$7000- Helped in the coordination of the annual Fun Run which raised ~$15000

    • Server and Bartender
      • Oct 2007 - Oct 2013

      - Setting up banquets, weddings and events - Managing meetings and tournaments- Waiting on tables and serving food and beverage in the dining room, pub, half-way hut and beverage cart- Tending bar at large and small events - Setting up banquets, weddings and events - Managing meetings and tournaments- Waiting on tables and serving food and beverage in the dining room, pub, half-way hut and beverage cart- Tending bar at large and small events

    • Museum Assistant
      • Jun 2013 - Aug 2013

      - Cataloguing archives- Creating, conducting, analyzing surveys- Creating and conducting tours - Cataloguing archives- Creating, conducting, analyzing surveys- Creating and conducting tours

Education

  • University of Guelph
    Bachelor of Arts (B.A.), Art History, Criticism and Conservation
    2010 - 2015
  • Bishop Reding High School
    -

Community

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