Laura Bukinsky

International Customer Success II at Involves
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Catarina, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Espanhol Full professional proficiency

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Murillo Neves

Liderei a Laura diretamente por 2 anos enquanto ela atuava na prospecção de empresas tanto no Brasil quanto no exterior e a considero uma profissional de ponta, muito ativa e bastante comunicativa. Sempre se posicionando em nossas reuniões e bastante preocupada com os resultados coletivos da equipe e da empresa mas ao mesmo tempo olhando muito para sua própria evolução e seu desenvolvimento individual, engajada em atingir seus próprios resultados que a ajudariam a alcançar os próximos níveis. Diretamente responsável por muito da minha evolução como líder, a Laura sempre me deu feedbacks incríveis e super bem estruturados que me proporcionaram um grande desenvolvimento. Adoraria um dia contar novamente com a Laura em algum time ou trabalhar em conjunto.

Rafaella Schmitz dos Santos

Laura é uma profissional muito analítica, pró ativa e relacionamental. Tem facilidade de identificar necessidades e organizar processos, além de ser orientada a pesquisas e dados. É uma pessoa que sempre fornece alguma contribuição importante e está sempre disposta a ajudar e trabalhar em grupo, por isso tende a impactar positivamente os processos e os resultados.

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Credentials

  • Fundamentos de Customer Success para Analistas
    RD University
    Apr, 2022
    - Nov, 2024
  • Introdução ao Customer Success
    CS Academy
    Mar, 2022
    - Nov, 2024
  • Conhecimento do Shopper aplicado a Trade Marketing
    ESPM Escola Superior de Propaganda e Marketing
    Feb, 2021
    - Nov, 2024
  • Business English
    Ohio University
    Jul, 2019
    - Nov, 2024
  • Analista PDA
    PDA International
    Jul, 2018
    - Nov, 2024
  • Curso Internacional de Introdução a Negócios Sociais
    Yunus Social Business
    Apr, 2017
    - Nov, 2024
  • Vencedora Model WTO ESPM-Sul
    ESPM
    Jun, 2012
    - Nov, 2024
  • Introdução ao Customer Success
    RD University
    Sep, 2019
    - Nov, 2024
  • Introdução ao Marketing Digital
    RD University
    Sep, 2019
    - Nov, 2024
  • Diploma de Espanhol como Língua Estrangeira (DELE) - Diploma B1
    Instituto Cervantes
  • Outbound Marketing & Sales
    Reev ®
  • Proficiência em Inglês - Preliminary English Test, Level B1
    University of Cambridge

Experience

    • Brazil
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • International Customer Success II
      • Apr 2023 - Present

    • International Customer Success I
      • Apr 2022 - Apr 2023

    • United Kingdom
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Business Development
      • Jan 2022 - Mar 2022

    • Brazil
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Global Key Account Developmente Representative II
      • May 2021 - Jan 2022

      As an Account Development Representative, I work with prospecting for key accounts globally.- Prospection, pipeline development and relationship with leads in Spanish and English;- Development of complex projects for Key Accounts (dossier, power map, understanding of the purchasing process and areas involved);- Target Accounts pipeline management;- Creation of strategies and campaigns using ABM (Account Based Marketing);- Direct interaction with areas as sales, marketing and CS;- Conducting meetings with coordinators, managers and C-Level positions of global companies;- Training and monitoring of new BDRs (onboarding, shadow and role plays). Show less

    • Business Development Representative I
      • Feb 2020 - Apr 2021

      As a BDR I work with the prospecting and qualification of SMB businesses in Brazil and internationally.- Supply and management of leads pipeline;- Stakeholder mapping;- Active prospecting through cold call, cold e-mail and Linkedin;- Follow up of opportunities;- Support to the commercial team.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Market Intelligence Analyst - Account Manager Mexico
      • May 2019 - Dec 2019

      Analyst in the area of Market Intelligence, responsible for conducting research for the institutions of Laureate International Universities. - Customer service to the Mexican institutions; - Creation and application of market research in order to improve the services and education of Laureate institutions in Mexico; - Development of studies in Spanish and English about the institutions (eg: Geomarketing, Student and alumni satisfaction, Retention, Brand and price evaluation, etc.); - Analysis of results and strategic recommendations to educational institutions. Show less

    • Brazil
    • Human Resources Services
    • 1 - 100 Employee
    • Commercial Intelligence Analyst (IC)
      • Nov 2018 - May 2019

      Responsible for commercial intelligence, focused on expanding outbound actions, in a more assertive and intelligent way.- Creation of the Commercial Intelligence area, as well as its structure and processes;- Definition of cadence strategies and outbound sales flows;- Construção de listas de prospecção com smart leads;- Market analysis, seasonality and competition to build strategies on Grou market niche;- Monitoring and analysis of KPIs from the SDR and Commercial areas.

    • Sales Development Representative (SDR)
      • Jun 2018 - Nov 2018

      Business Development Assistant, with focus on working with the prospecting (inbound and outbound) and pre-sale of the people management tools offered by Grou for all Brazil.- Sales and Business Development Representative (SDR and BDR);- Market Response Representative (MRR);- Search for leads;- Lead qualification; - Active approach by telephone; - Conduct scheduling of business visits to business managers; - Use of Nectar CRM, Sales Navigator, FindThatLead, RD Station, Ramper, Resultys and Reev. Show less

    • India
    • Business Consulting and Services
    • 100 - 200 Employee
    • Business Intelligence Freelancer Consultant
      • Oct 2017 - Mar 2018

      Business intelligence consultancy for projects (with defined deadlines for its duration) about IT equipments development in Brazilian hospitals. - Communication, selection and hiring of Brazilian freelance team; - Study of the target market and subsequent prospecting of contacts; - Interviews with responsible (managers, directors and CEOs) of the hospitals; - Meetings with the director of the company; - Translations from English to Portuguese and Spanish; - Weekly goals; - Coordination of team activities; - Responsible for ensuring the delivery of projects. Show less

    • United States
    • Market Research
    • 200 - 300 Employee
    • Business Intelligence Trainee
      • Jan 2017 - Jul 2017

      Market intelligence researcher (qualitative research) for companies from different sectors and countries, such as Argentina, Brazil, Chile, Colombia, Spain, Mexico, Peru and Portugal. - Projects about IT equipment and health care to map these markets; - Prospecting contacts and cold calls; - Interviews and preparation of reports in Portuguese and Spanish about the surveyed markets. Market intelligence researcher (qualitative research) for companies from different sectors and countries, such as Argentina, Brazil, Chile, Colombia, Spain, Mexico, Peru and Portugal. - Projects about IT equipment and health care to map these markets; - Prospecting contacts and cold calls; - Interviews and preparation of reports in Portuguese and Spanish about the surveyed markets.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Talent Management Director
      • Jan 2015 - Dec 2015

      Responsible for the Talent Management Area of AIESEC Porto Alegre in 2015.- Management of Talent Management area members and all +90 members of the local office;- Strategic coordination of the selection process of the organization and subsequent allocation of the selected in the respective areas and teams;- Monitoring of training of the organization and the organizational climate;- Tracking goals with the managers of the organization's teams;- Creation of engagement projects based on metrics pre-established by the board;- Utilização da plataforma de CRM (Podio) e disparo de newsletters internas (MailChimp). Show less

    • Project Management of Corporate Internships for Organizations
      • Dec 2013 - Dec 2014

      Manager of the "Matching Team" between students and organizations from Porto Alegre and region.- Outstanding of the national and Latin American network in January and February of 2014, achieving the best results in numbers of matchings with exchange students in the world;- Strategic contact with the sales and after sales sectors to align on the expected profile for the selection of exchange students;- Analysis of resumes and interviews with exchange candidates;- Management and development of a team with 5 members. Show less

    • Intern of Corporate Internships for Students
      • Jun 2013 - Dec 2013

      Member of the corporate exchange team for students abroad.- Dissemination of the program of professional exchanges through e-mails, publications and lectures;- Pre-sales cold calls;- Weekly goals;- Program presentation meetings for possible exchange students;- Conduct the selection process of the students according to the desired skills;- Follow-up of the students in the entire application process for the vacancies abroad;- Assistance in the boarding process (visas, documentation, etc);- Pre-trip cultural preparation;- Follow-up during the exchange. Show less

    • Brazil
    • Information Services
    • 1 - 100 Employee
    • International Affairs Assistant
      • Feb 2015 - Jun 2015

      Responsible for promoting the company internationally in order to position and insert offers of its services abroad. - Prospecting international partners and clients in order to position the company in the foreign market; - Promote the company services through mailing lists; - Sales of foreign trademark and patent registration services in Brazil, as well as Brazilian trademarks and patents abroad;- - Maintenance of partnerships already established. Responsible for promoting the company internationally in order to position and insert offers of its services abroad. - Prospecting international partners and clients in order to position the company in the foreign market; - Promote the company services through mailing lists; - Sales of foreign trademark and patent registration services in Brazil, as well as Brazilian trademarks and patents abroad;- - Maintenance of partnerships already established.

    • International Relations Consultant - Business Intelligence
      • Jan 2014 - Jan 2015

      International market intelligence consultant, responsible for conducting market research to analyze opportunities and threats for the insertion of foreign companies and businesses in Brazil. Main performance in client projects from Canada and Switzerland. - Analysis of the product/service in relation to the Brazilian market to enable the insertion; - Analysis of competition, tariff and non-tariff barriers, financial, cultural and trade agreements between countries for the construction of market research; - Cold calls prospecting potential customers, distributors and/or partners; - Organization of agendas for foreign entrepreneurs in Brazil and later accompany them in fairs and business meetings. Show less

    • Brazil
    • Information Technology & Services
    • 1 - 100 Employee
    • Purchaising Intern
      • Jul 2012 - Dec 2012

      Trainee in the purchasing team responsible for order management. - Placing new orders in the system; - Use of the SAP platform; - Contact with the sales and after sales departments; - Quotations; - Follow-up of the logistical process of the requests until their final destination; - Frequent contact with suppliers. Trainee in the purchasing team responsible for order management. - Placing new orders in the system; - Use of the SAP platform; - Contact with the sales and after sales departments; - Quotations; - Follow-up of the logistical process of the requests until their final destination; - Frequent contact with suppliers.

    • Brazil
    • International Affairs
    • 1 - 100 Employee
    • International Projects Consultant
      • May 2011 - Nov 2011

      Provision of consultancy for the construction of projects of internationalization companies by means of the elaboration of market studies. Project with predefined duration period. - Product marketing analysis; - Analysis of tariff and non-tariff barriers; - Competition Analysis; - Cultural analysis; - Analysis of strengths, weaknesses, opportunities and threats; - Prospecting of possible new businesses; - Award as outstanding member of the project. Provision of consultancy for the construction of projects of internationalization companies by means of the elaboration of market studies. Project with predefined duration period. - Product marketing analysis; - Analysis of tariff and non-tariff barriers; - Competition Analysis; - Cultural analysis; - Analysis of strengths, weaknesses, opportunities and threats; - Prospecting of possible new businesses; - Award as outstanding member of the project.

Education

  • ESPM Escola Superior de Propaganda e Marketing
    Bacharelado, Relações Internacionais com ênfase em Marketing e Negócios
    2011 - 2014
  • Ohio University
    Executive Program, Project Management
    2019 - 2019
  • Universidade Federal do Rio Grande do Sul
    MBA, Business Analytics
    2018 - 2020

Community

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