Experience

The Michaels Organization

• United States
• Real Estate
• 700 & Above Employee

• Community Director/Area Manager

  • Sep 2017 - Present

  Reorganized and resolved property management issues for three locations in the bay area totaling 515 units. Performed professional, technical and managerial recruiting in areas including Property Manager, Service Director, Maintenance Technician, Customer Service Representative, Leasing Consultant and Office Administration. Created and implemented marketing plans and campaigns to increase civilian occupancy and improve resident relations. Developed, authored and implemented branding for all locations on social media platforms and marketing collateral. In the first 6 months of employment increased the properties Military Housing Customer Service score by double digits. Recruited and hired 8 critical open positions within first 2 months. Conducted new hire onboarding and produced all training and staff development materials. Developed annual budget to ensure financial plan to increase and maintain property values. Planned and executed property enhancements including Dog Park, new landscape development and expanded/updated Community Gym and Events Center. Partnered with local YMCA and Mountain View Public Library for resident events.



Berkshire

• United States
• Real Estate
• 400 - 500 Employee

• Western Division Marketing Manger

  • Jan 2015 - Sep 2017

  Planned and implemented all branding, digital marketing and ILS advertising strategy. Planned advertising and resident retention budgets for 17+ properties. This included compiling and analyzing competitive market data, rent and traffic trend information and property reports. Created and implemented divisional marketing plans and advertising campaigns for individual rental communities. Included the design and production of branded digital, website, online and print advertising, all property publicity, collateral and signage. Conducted quarterly analysis and generated management advertising results and cost per lead/lease data, shopping reports, property performance metrics, sales results and resident satisfaction/retention data for JV partners and Berkshire Regional Management. Created, evaluated, and updated digital content for Business Facebook, Google, Zillow.com, Rent.com, and Apartments.com Partnered with Operations Team to maintain satisfaction reviews from SatisFacts, Yelp.com, Apartmentratings.com and Google.com. Conducted Western Region CRM/Yardi system implementation training for managers and leasing agents. Followed up and provided on-site problem-solving and troubleshooting for new system implantation.



Equity Residential

• United States
• Real Estate
• 700 & Above Employee

• Community Manager

  • Mar 2009 - Dec 2014

  Managed 444-unit, new construction apartment community. Full responsibility for initial leasing, achieving budget and profit targets, maintaining property asset value, occupancy rate and staffing levels for all properties. Hired, trained and mentored all onsite staff toward individual and team goal achievement. Recognized with the 2013 Customer Loyalty Award. Consistently exceeded occupancy goals by 25% and achieved leasing goals a year ahead of schedule. Awarded 2011 Property Manager of the Year for Northwestern Region. Exceeded rental revenue income of 8+% for 2012 with an income growth YTD of 9.71% when I transferred. Led monthly sales meetings. Active member of draw meetings and construction problem resolution with contractors. Coordinated model, clubhouse, pool and office décor and design with decorator. Led monthly and quarterly review of marketing ad source reports and formulated recommendations for changes as needed. Actively participated and led pricing calls to maximize rent potential. Marketed property community to area employers. Worked with local employers to develop relationships to increase occupancy with a preferred employer discount. Gathered competitor information by researching market changes. Supervised all public marketing with photographers including website postings development, social media, and print advertising. Recognized by EQR as the Bay Area “go-to” expert for Bay Area property audits, staffing issues, leasing challenges, and new manager training/mentoring. Designated as an EQR training property for 2+ years. Selected to beta test new policies/procedures to determine EQR feasibility and applicability. Led community involvement by coordinating two highly successful fundraisers for EQR lower income properties resulting in providing 500+ backpacks and 900+ Sports’ Balls for underprivileged kids.



UDR - Opening Doors to your future

• United States
• Real Estate
• 700 & Above Employee

• Property Manager

  • Apr 2004 - Nov 2008

  Managed 600+ unit apartment with full responsibility for revenue growth, gross potential, occupancy and staffing. Hired and evaluated all positions including office, maintenance and grounds staff. Successfully completed 3 separate lease-ups achieving a 95% occupancy within the first 2 months. Coordinated a major renovation and upgrade of entire property including a rapid occupancy-ready emergency turnaround following a tornado. Developed and administered the capital and operating budgets. Exceed company target of a 3% revenue growth quarterly, including an increase in occupancy from 90% to 100% in 3 months, received 100% evaluation in anonymous shopper report. Participated in implementation of YieldStar and LRO software for financial accounting and resident records data management.



West Coach Corporation

• HR & Office Manager

  • Aug 2002 - Jan 2004

  Provided site Human Resources for small office including recruitment, staffing and benefits administration. Assisted site manager in processing revenue generating warranty claims and invoicing for all departments. • Managed Human Resource record administration, processed payroll, benefits enrollments. • Generated documentation claims with the California DMV for School Bus transportation. • Recorded and completed warranty claims, including coding and coverage payments. • Opened and closed completed work orders and generated invoices for payment. • Designed marketing materials and coordinated all outreach high profile promotional events including event logistics. • Provided administrative support to the Executive Associate to the Chairman and CEO • Created and maintained Excel spreadsheets, document filing and retrieval systems, data entry, processed time cards and routed customer service request.