Laura Boero

Digital Marketing Specialist at Altra Running, a VF Company
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Contact Information
us****@****om
(386) 825-5501
Location
Switzerland, CH

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Yana Lapitskaya

Laura has initially come on board for a month-long internship with Yay!StarterMarketing in London but stayed with us for 3 months in total and we were absolutely delighted to have her on board! In a short space of time she managed to integrate well within a team, took on project responsibilities and learnt diligently on the job. Laura has a phenomenal eye for content, media trends, and the way a company can harness those. She has also developed skills in social media planning and advertisement, market research, analysis and content production. Her language skills are also impressive - as she did copywriting in English and translations from French to English and vice versa. An amazing team player, Laura is also very comfortable and highly efficient working on her own as she is very well organised and has a very strong sense of responsibility. Laura will be an asset to any team and any company no matter how big or small. She's incredibly smart, has a great skillset, PR and marketing experience and her emotional intelligence is remarkable. It was a great pleasure to work with Laura and I'm confident that she has a very bright future ahead of her. I simply can't recommend Laura highly enough!

Employability and Apprenticeships University of Greenwich

The Business School Employability Office, University of Greenwich, recommends Laura Boero on the basis of successful completion of the Greenwich Employability Passport (GEP). The Greenwich Employability Passport (GEP) recognises a student’s extra-curricular achievements and covers areas such as career preparation, work experience, volunteering, leadership and communication, enterprise, personal development and arts, sports and academic activities. This coveted award further demonstrates Laura's ongoing commitment to continuous development of key employability skills and a dedication to building their industry insight and knowledge. Laura has exceeded the number of points required for the scheme, showing an ambitious and proactive participation in work related activities throughout their university journey.

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Credentials

  • Beginners course on HTML, CSS, JavaScript
    Code First: Girls
    Mar, 2019
    - Nov, 2024

Experience

    • United States
    • Sporting Goods Manufacturing
    • 100 - 200 Employee
    • Digital Marketing Specialist
      • Jan 2022 - Present

    • eCommerce & Digital Marketing Trainee
      • Mar 2021 - Dec 2021

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jun 2020 - Mar 2021

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Oct 2019 - Mar 2020

      Responsibilities:• Planning, creating and scheduling social media content to drive traffic and increase awareness• Drafting blog posts • Drafting up traffic PPC campaigns and newsletters• Implementing SEO tactics to improve the agency's ranking on Google• Translating copy from French to English• Editing imagery and videos for social media use• Researching events and leads for business development Responsibilities:• Planning, creating and scheduling social media content to drive traffic and increase awareness• Drafting blog posts • Drafting up traffic PPC campaigns and newsletters• Implementing SEO tactics to improve the agency's ranking on Google• Translating copy from French to English• Editing imagery and videos for social media use• Researching events and leads for business development

    • Italy
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Communications Assistant
      • May 2019 - Jul 2019

      Responsibilities:• Contacting and managing German, American and Italian clients (eg. Armani, Ermanno Scervino, Maryan Mehlhorn and many more) for editorial and marketing purposes• Conducting market research and drafting up reports with the results• Translating press releases, articles and blog posts (English-Italian, French-Italian) for editorial use• Managing mailing lists• Monitoring international send-outs (FedEx, UPS) • Adding high-resolution imagery and press releases to the online archive • Attending corporate events

    • United Kingdom
    • Computers and Electronics Manufacturing
    • Marketing Intern
      • Oct 2018 - Mar 2019

      Responsibilities:• Conducting competitive analysis• Defining and implementing influencer strategy to identify potential partners with BuzzSumo• Planning and creating compelling content for the start-up's Twitter profile and scheduling it on Hootsuite• Writing blog post on the company's website• Working closely with the CEO to develop email retargeting campaigns with MailChimp• Participating in brainstorming sessions to improve customers' experience Responsibilities:• Conducting competitive analysis• Defining and implementing influencer strategy to identify potential partners with BuzzSumo• Planning and creating compelling content for the start-up's Twitter profile and scheduling it on Hootsuite• Writing blog post on the company's website• Working closely with the CEO to develop email retargeting campaigns with MailChimp• Participating in brainstorming sessions to improve customers' experience

Education

  • University of Greenwich
    Bachelor's degree, Public Relations with Marketing
    2017 - 2020
  • Liceo Linguistico Augusto Monti
    High School Diploma, English Language and Literature/Letters
    2012 - 2017

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