Laura Bethea
Creative Director at Practis- Claim this Profile
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French Limited working proficiency
Topline Score
Bio
Destiny Hollis
Laura is a treasure to work with. She and I have worked closely on more projects than I can count. Not only is she sweet, friendly, and down to earth, but she is very resourceful, strategic, and goal oriented. Laura does a great job of understanding what a business needs, their goals, and how to achieve them. From start to finish, Laura never ceases to amaze me with her abilities, ideas, and time management on each project. Laura is a very valuable person and will be your team's "secret weapon."
Robert Nall
Laura is a gifted content creator, graphic designer, and video producer, and she has incredible foresight to make marketing content come alive. She is super organized with her planning, and can really dig deep to understand business processes and productizing. Further, she is a great mentor to up-and-coming marketing professionals. I greatly enjoyed my time working with her at nSide.
Melinda DiBenedetto
Laura created all the publicity for an event we had. She took our information and created a brand design for us as well as an outstanding booklet and agenda. Her designs were amazing and innovative and added that special touch of perfection to the event. She is extremely creative, and I highly recommend her. She is very people oriented as well as incredibly talented!
Destiny Hollis
Laura is a treasure to work with. She and I have worked closely on more projects than I can count. Not only is she sweet, friendly, and down to earth, but she is very resourceful, strategic, and goal oriented. Laura does a great job of understanding what a business needs, their goals, and how to achieve them. From start to finish, Laura never ceases to amaze me with her abilities, ideas, and time management on each project. Laura is a very valuable person and will be your team's "secret weapon."
Robert Nall
Laura is a gifted content creator, graphic designer, and video producer, and she has incredible foresight to make marketing content come alive. She is super organized with her planning, and can really dig deep to understand business processes and productizing. Further, she is a great mentor to up-and-coming marketing professionals. I greatly enjoyed my time working with her at nSide.
Melinda DiBenedetto
Laura created all the publicity for an event we had. She took our information and created a brand design for us as well as an outstanding booklet and agenda. Her designs were amazing and innovative and added that special touch of perfection to the event. She is extremely creative, and I highly recommend her. She is very people oriented as well as incredibly talented!
Destiny Hollis
Laura is a treasure to work with. She and I have worked closely on more projects than I can count. Not only is she sweet, friendly, and down to earth, but she is very resourceful, strategic, and goal oriented. Laura does a great job of understanding what a business needs, their goals, and how to achieve them. From start to finish, Laura never ceases to amaze me with her abilities, ideas, and time management on each project. Laura is a very valuable person and will be your team's "secret weapon."
Robert Nall
Laura is a gifted content creator, graphic designer, and video producer, and she has incredible foresight to make marketing content come alive. She is super organized with her planning, and can really dig deep to understand business processes and productizing. Further, she is a great mentor to up-and-coming marketing professionals. I greatly enjoyed my time working with her at nSide.
Melinda DiBenedetto
Laura created all the publicity for an event we had. She took our information and created a brand design for us as well as an outstanding booklet and agenda. Her designs were amazing and innovative and added that special touch of perfection to the event. She is extremely creative, and I highly recommend her. She is very people oriented as well as incredibly talented!
Destiny Hollis
Laura is a treasure to work with. She and I have worked closely on more projects than I can count. Not only is she sweet, friendly, and down to earth, but she is very resourceful, strategic, and goal oriented. Laura does a great job of understanding what a business needs, their goals, and how to achieve them. From start to finish, Laura never ceases to amaze me with her abilities, ideas, and time management on each project. Laura is a very valuable person and will be your team's "secret weapon."
Robert Nall
Laura is a gifted content creator, graphic designer, and video producer, and she has incredible foresight to make marketing content come alive. She is super organized with her planning, and can really dig deep to understand business processes and productizing. Further, she is a great mentor to up-and-coming marketing professionals. I greatly enjoyed my time working with her at nSide.
Melinda DiBenedetto
Laura created all the publicity for an event we had. She took our information and created a brand design for us as well as an outstanding booklet and agenda. Her designs were amazing and innovative and added that special touch of perfection to the event. She is extremely creative, and I highly recommend her. She is very people oriented as well as incredibly talented!
Credentials
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Registered Nurse
Alabama Board Of NursingJan, 2016- Nov, 2024
Experience
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Practis
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Mar 2023 - Present
At Practis, we help healthcare companies of all shapes and sizes grow. As Creative Director at Practis, I use my knowledge of brand positioning, design skills, and copywriting talent to lead a team of amazing creatives to help beautifully scale our organization. At Practis, we help healthcare companies of all shapes and sizes grow. As Creative Director at Practis, I use my knowledge of brand positioning, design skills, and copywriting talent to lead a team of amazing creatives to help beautifully scale our organization.
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MedPB
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United States
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Marketing Services
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1 - 100 Employee
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Creative Director
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May 2022 - Mar 2023
Creative Maestro at MedPB Creative Maestro at MedPB
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Shoals Soul
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United States
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Media Production
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Co-Owner + Managing Editor
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Nov 2019 - Mar 2023
• Co-founded quarterly print publication featuring arts, events, and culture in a small town in northwest Alabama. • Grew subscriptions to 700+ in the first year of publication and created an advertising campaign to attract buyers. • Responsible for creating layout and design, editing, production, and distribution of the magazine. • Co-founded quarterly print publication featuring arts, events, and culture in a small town in northwest Alabama. • Grew subscriptions to 700+ in the first year of publication and created an advertising campaign to attract buyers. • Responsible for creating layout and design, editing, production, and distribution of the magazine.
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Silverbeet Creative Co.
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Florence, Alabama Area
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Chief Executive Officer
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Sep 2017 - May 2022
Silverbeet is a full service marketing agency specializing in SaaS and Healthcare tech companies. I founded it because I believe creative thinking and good design can make our world a better place. • Launched a full-service marketing agency from scratch and grew the portfolio to 50+ clients from the healthcare and tech industries and now manage a team of freelance creatives. • Complete marketing, branding, and advertising strategies for digital commerce, online, and social media platforms to increase clients’ growth and revenue. • Responsible for completing a full cycle of new website development assuring an attractive landing page and functionality of links, buttons, and content. • Create and edit graphic designs, copywriting, and video editing for all components of clients’ marketing strategies. • Work for major clients as a CMO of the company (ZeaMed, Senator Coaches, nSide) to oversee visual branding, social media, business development, marketing, remarketing potential, UI/UX design, customer acquisition plans, and investor pitches. Show less
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ZeaMed
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United States
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Hospitals and Health Care
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1 - 100 Employee
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CMO
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Jan 2019 - May 2021
As CMO of ZeaMed, I helped envision how to transform healthcare in America. My India-based team and I worked together to take complex healthcare pricing data and make it functional and beautiful for the American people. As CMO of ZeaMed, I helped envision how to transform healthcare in America. My India-based team and I worked together to take complex healthcare pricing data and make it functional and beautiful for the American people.
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Laura Bethea
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Florence, Alabama Area
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Owner
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May 2008 - Sep 2018
Full service Freelance graphic design and marketing firm, specializing in full service social media management, web design and marketing, print design and video production. Full service Freelance graphic design and marketing firm, specializing in full service social media management, web design and marketing, print design and video production.
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PartCycle Technologies
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United States
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Software Development
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Marketing and Social Media
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Jul 2015 - Sep 2017
Social Media Management, Marketing, Video Production Social Media Management, Marketing, Video Production
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Aha! Creative
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Florence, Alabama Area
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Project Manager
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Sep 2008 - Dec 2012
Duties included graphic design, web design, video production, assisting in photoshoots, copywriting, and project managing at a full service advertising agency. Web-based responsibilities included meeting with clients, planning sites and general approach, designing, coding, promotion and social media integration, SEO optimization, testing, launch, and follow-up tweaking of sites. In addition to media production, Laura was sometimes responsible for meeting with clients during the initial phase of media development, managing the completion of the media, and following up with clients to gauge effectiveness and overall project satisfaction. Show less
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Shoals Christian School
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Florence, Alabama Area
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Art Teacher
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Aug 2007 - Jul 2008
Taught art to students aged K4-12 at a small private school on a full time basis. Also directed the school musical. No Tony Awards were handed out, but we had a good time. Taught art to students aged K4-12 at a small private school on a full time basis. Also directed the school musical. No Tony Awards were handed out, but we had a good time.
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Education
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2006 - 2007
The University of Alabama
Bachelor of Arts (B.A.), Video Production -
2013 - 2015
University of North Alabama
Bachelor of Science (BS), Family Practice Nurse/Nursing -
2007 - 2009
Savannah College of Art and Design
Master of Fine Arts (MFA), Graphic Communications
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