Experience

Fryeburg Academy

• Director Marketing Communications

  • Aug 2016 - Present



Kingsley Montessori School

• Boston, MA

• Director of Marketing and Communications

  • 2013 - 2016

  • Developed Kingsley’s 3YR Marketing and Communications Plan to achieve the school’s strategic initiatives; increased applicant inquiries by 41% with lead generation campaigns • Oversaw Kingsley’s rebranding and development of a new Visual and Editorial Identity Guideline • Manage vendor relationships for print, photography, market research, freelance writers, public relations and advertising agencies • Oversee cross-functional teams to execute all marketing projects to ensure initiatives align with strategic goals • Design and craft marketing copy for campaigns, advertising, collateral and direct mail; managed the development of Kingsley’s Evolve Capital Campaign materials, campaign video and new Admissions brand book • Serve on the Administrative Leadership Team and oversee the Marketing & Communications Committee • Manage and direct all internal and external communications • Develop and manage the annual Marketing and Communications budget • Supervise and hired a new Digital Communications Associate to implement social media and digital marketing strategies • Spearheaded the successful implementation of Kingsley’s new website and databases to improve database integration and operational efficiencies



Gann Academy

• Waltham, MA

• Director of Marketing and Communications

  • 2011 - 2013

  • Developed Gann’s Marketing and Communication strategic plans to increase enrollment and build brand awareness • Spearheaded Gann’s rebranding and the development of a new Visual Identity Guideline • Spokesperson for media relations and oversaw Head of School’s communications and speaking engagements • Designed Gann’s new website including the implementation of SEO and advanced Google Analytics for enhanced metrics; increased web traffic by 32% with improved site load times and responsive web design • Developed all new collateral including the Admissions view book, signage, direct mailers, Wordpress blog and e-newsletters • Hired and supervised a new Web & Social Media Specialist to implement digital communication strategies • Managed vendor relationships for print, photography, freelance writers, public relations and advertising agencies • Managed the Marketing and Communications budget • Managed all trafficking of large-scale creative and print projects for Gann; developed a new project trafficking system



Valspar Paint Services Pty Ltd

• Newburyport, MA

• Marketing/Sales Project Manager

  • 2006 - 2011

  • Managed Valspar’s internal, consumer marketing projects to achieve corporate objectives; successfully managed the new Cabot® Interior Stain launch and production of point of sale merchandising for the Ace Hardware chain • Oversaw a department of five, Business Development professionals to prioritize project workflow and delivery of essential sales/marketing goals; managed the successful Ace Hardware direct mail and digital marketing campaign that sold the Cabot® Interior Stain program to this chain • Managed vendor relationships for print and digital media projects; includes the successful trafficking of our national TV commercials for the independent retail channel with Euro Advertising • Planned and designed marketing communication materials (print and digital) for Valspar consumer brands which includes the McCloskey®, Medallion®, Èlan®, Laura Ashley®, Quikrete® and Cabot® brand • Oversaw press approvals for the Cabot brand as needed to ensure critical color accuracy; managed the production of Cabot’s new, free-standing and inline merchandising displays • Assisted with tradeshow management for all national and regional tradeshows; developed a new tradeshow process that streamlined the ordering of materials from a central location and reduced shipping costs • Designed and maintained the Valspar customer contact intranet website (DIY and Lowes) with technical product white papers to create a centralized information center



Samuel Cabot, Inc.

• Newburyport, MA

• Marketing Production Manager

  • 2001 - 2006

  • Worked in conjunction with the V.P. of Marketing and five team members in an in-house marketing/advertising department on new product launches and marketing initiatives • Managed print, graphic design and display vendor relationships, including the research and selection of new vendors based on technologies, economies and industry innovations • Oversaw all press approvals for Cabot’s color cards and point-of-purchase materials to ensure critical color accuracy • Assisted in the creative development of Cabot’s first national TV Ads:“Croc Ad” and “Sliding Man” with HBT Ad Agency • Managed the trafficking of all advertising and marketing projects to ensure budgets and timelines were achieved • Supervised the Marketing Coordinator on daily tasks to prioritize workflow and delivery on key deliverables • Initiated and oversaw the successful development of a digital asset management program to help curtail prepress costs and streamline creative processes • Successfully managed annual $3 million marketing production budget • Assisted in the development and design of collateral including three national, award-winning permanent displays and other point-of-purchase materials • Responsible for all final production editing of marketing materials utilizing Adobe Acrobat 7 Professional