Laura Arzoz
Publicidad at Iberdrola- Claim this Profile
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Bio
Experience
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Iberdrola
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Spain
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Renewable Energy Power Generation
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700 & Above Employee
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Publicidad
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Sep 2018 - Present
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ATREVIA
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Spain
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Public Relations and Communications Services
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500 - 600 Employee
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Oct 2017 - Present
Gestión estratégica, económica y comercial de los departamentos de publicidad y de comunicación audiovisual.Dirección de campañas publicitarias para clientes corporativos e institucionales: - Necesidades del cliente, elaboración y presentación de propuestas, selección de proveedores, gestión económica y ejecución end to end de las campañas de publicidad. - Coordinación directa de todos los agentes implicados: clientes, equipo creativo, digital, productoras y agencias de medios.Dirección de proyectos de comunicación audiovisual enmarcados dentro de la estrategia de comunicación corporativa de los clientes: - Desarrollo de concepto creativo, conformación y contratación de equipos técnicos y ejecución integral de proyectos audiovisuales.Integración activa en otras áreas de Negocio en roles de liderazgo: Regidora en grandes eventos (+1000 personas), Formación Show less
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Jun 2012 - Oct 2017
Head of the Department of Audiovisual Communication, responsible for the audiovisual content as part of the corporate client communication strategy. Active integration with other business areas assuming management and leadership roles in large projects. - Integral management of multidisciplinary teams and audiovisual projects: project planning, sizing of resources (internal and outsourced), elaboration and design of contents and supervision of the recording, editing and postproduction of audiovisual products. - Economic management of the Department by monitoring the fulfilment of the team sales and profitability targets within the company, continuously achieving positive results. - Creative and commercial client-facing duties, developing proposals on request or on our own initiative, including the creative concept, budgeting and procurement activities. - Active integration with other business areas playing leadership roles: Account manager at advertising campaigns ("Metro Madrid" 2016) and Stage Manager at large events (+ 1000 persons). Show less
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Global Events
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Madrid Area, Spain
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Creative, copywriter and coach for Corporate Events
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Feb 2011 - Jun 2012
Ideation, development and presentation of event projects for corporate clients (Danone, Reale, Unilever, Renault, HP, Banco Santander, Vodafone, etc.). - Responsible for event contents, designing and writing scripts for corporate presentations and videos. - Coaching and specialized advisory to clients on communication, content and public speaking. - Creation and coordination of Team-Building and Street Marketing activities. - Presentations layout and design (PowerPoint and Keynote). Show less
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Bocaboca Producciones
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Entertainment
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1 - 100 Employee
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TV Program Co-presenter and Editor
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Sep 2008 - Dec 2008
- Co-presenter of the politic gathering in the program 'Locos X Madrid' for TV Channel "Onda6" (Vocento Group), presented by Alfredo Urdaci. - Editing, voice-over and videos assembling - Pre-production work and organization interviews with personalities - Co-presenter of the politic gathering in the program 'Locos X Madrid' for TV Channel "Onda6" (Vocento Group), presented by Alfredo Urdaci. - Editing, voice-over and videos assembling - Pre-production work and organization interviews with personalities
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Radio Intereconomía
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Spain
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Broadcast Media Production and Distribution
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100 - 200 Employee
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TV News Editor and Reporter
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Feb 2008 - Sep 2008
- Reporter, interviewer and editor for news, sports and current affairs TV programmes. - Edition, voice-over and assemblage of videos - Occasional collaborations as co-presenter in live politic debate program - Reporter, interviewer and editor for news, sports and current affairs TV programmes. - Edition, voice-over and assemblage of videos - Occasional collaborations as co-presenter in live politic debate program
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EITB
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Spain
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Editor and Newscaster for radio news programmes
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Sep 2006 - Feb 2007
- Edition, assemblage and voice-over of news pieces for radio programmes - Edition, assemblage and voice-over of news pieces for radio programmes
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Education
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College of image and sound
Master' s degree, Master's degree in Broadcast journalism -
UPV/EHU
College degree, College degree in Journalism