Laura Arlett Miranda Vidal

CGO at YAYDOO
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City Metropolitan Area, MX

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Experience

    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CGO
      • May 2022 - Present

      Design, define and execute business growth strategies related to new clients, revenue growth, product features and strategic allies. Active participation on innovation efforts with engineering and product areas focused on the development of enterprise functionalities as well as the integration of complementary solutions used by our strategic partners. Design, define and execute business growth strategies related to new clients, revenue growth, product features and strategic allies. Active participation on innovation efforts with engineering and product areas focused on the development of enterprise functionalities as well as the integration of complementary solutions used by our strategic partners.

    • Mexico
    • Financial Services
    • 200 - 300 Employee
    • CGO
      • Jun 2020 - May 2022

      Helping to increase customer acquisition, retention and revenue by optimizing products and inventing new marketing channels. To Identify potential experiments to test and drive trend interpretation for better customer-centric growth results. Create or implement a long-term vision and the execution of the growth generation strategy in the company. Responsible for evaluating and implementing some strategic company projects. Helping to increase customer acquisition, retention and revenue by optimizing products and inventing new marketing channels. To Identify potential experiments to test and drive trend interpretation for better customer-centric growth results. Create or implement a long-term vision and the execution of the growth generation strategy in the company. Responsible for evaluating and implementing some strategic company projects.

    • Investment Management
    • 1 - 100 Employee
    • COO
      • Jan 2020 - Jun 2020

      In charge of maintain control and efficiency in different business operations through the company (Customer happiness, telephone and field investment advisors, technology, innovation and other´s) Responsible for: To secure the business functionality to drive exponential growth and process implementation that support millions of customers.Establish policies that promote company culture and vision.Lead employees encouraging them to maximum performance, dedication and use of new technologies. Implementation of sales, service and contact strategies leading technological and new products improvements in México working with Portugal and Spain business and technical teams. Show less

    • Mexico
    • Financial Services
    • 100 - 200 Employee
    • Head of Operations and Customer Service
      • Oct 2016 - Jan 2020

      Responsible for all company operations including: Design and implement business strategies, plans and procedures Set and evaluate performance by analyzing metrics Establish policies to promote albo´s culture and vision Drive and implement albo´s customer experience in all the contact channels Lead operations employees to encourage maximum performance and dedication Responsible for all company operations including: Design and implement business strategies, plans and procedures Set and evaluate performance by analyzing metrics Establish policies to promote albo´s culture and vision Drive and implement albo´s customer experience in all the contact channels Lead operations employees to encourage maximum performance and dedication

    • Founder y Sales Manager
      • Dec 2014 - Dec 2016

      Planning and implemetation of bussiness model. In charge of maintain good customer relations providing solutions through promotional products and executive gifts.Sales model design and implementation through telemarketing, mailing and face to face. Responsible of establish alliances with commercial partners to growth the current portfolio customers.Monthly Sales Plan follow up Achievements: Successfully operations process implementation, monthly sales increase during 2015 and Expo Alimentaria 2015 participation Show less

    • Mexico
    • Financial Services
    • 1 - 100 Employee
    • Customer Happiness and Sales Operations Manager
      • Dec 2015 - Sep 2016

      Responsable of: Telemarketing strategy definition, implementation and follow up; ensuring proper operations through a strong and sucessfull sales and service call model . Additional responsibilities including business analysis and key metrics implementation. Participation on system improvements and implementations related with settlement and additional services Drive and implement sales, service and contact strategies to increase revenue by cross-selling products and transactionability increase on affiliated merchants Show less

    • Independent Consultant
      • Dec 2014 - Dec 2015

      JiHER Law Firm: Telephone, mailing and face to face sales model desing, implementation and training. College and University Michael Faraday: Mystery Shopper diagnosis. Customer Service & Sales model design and implementation. Leadership training sucessfully completed for Senior Management. Civil Association Cerrando el Ciclo: Design and sales model implementation through catalogs sales and face to face. Achievements: Sucessfully projects implemented on time; and excellent results in exit polls. Show less

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Subdirector CRM Commercial Engagement Alternative Channels & Internal Control
      • Nov 2012 - Dec 2014

      Drive and implement sales,service and contact strategies for RBWM business, to increase revenue by cross-selling products and services through alternative channels reducing transactional cost migrating customers to a lower cost automated channels. Responsible for: Sales and Service Campaigns Management on Call Center (Outbound & Inbound), ATM, Internet Banking and Internal Control plus Operational Risk in CRM. Additional responsibilities including business analysis and key metrics implementation (in accordance to Group Standards) with Global Centers of Excellence. Show less

Education

  • Stanford University Graduate School of Business
    Customer-Focused Innovation Program, Innovación
  • Escuela Bancaria y Comercial
    Licenciatura en Economia Financiera
    2003 - 2007
  • The Ohio State University Fisher College of Business
    Service Process Improvement Lean
    2021 -
  • Universidad Anáhuac Mexico Norte
    Leadership Core Program

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